Chocolate Bars, M&Ms, and YOUR Content


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0:00 Chocolate bars, M&Ms, and your content? What do they have in common? Today you're going to find out that your content has more in common with chocolate bars and M&Ms than you may have thought possible. Are you ready to dive into this delicious episode?

2:05 Update on Yong’s 5 AM Club Experiment

7:24 Your primary content = one chocolate bar. How many do you have?

8:06 The forgotten chocolate

9:01 Do you have all your chocolate bars in one convenient location?

9:31 Chocolate squares to share

10:39 Could you break off and share 3 little squares of your big chocolate bar today?

11:42 A tool to help you with sharing your chocolate squares on social

13:37 Breaking your chocolate squares into even smaller bits (i.e., M&Ms)

13:54 How easy content gold mining can be when you think about your content like chocolate

14:17 Quickly and easily filling your content calendar with the content you ALREADY Have

16:21 Content Gold Mining Example: Video

17:47 Need help with live video?

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18:55 Automation versus relationship building and Yong’s big mistake

20:14 Content Gold Mining Example: Audio

21:15 Appealing to MORE people by sprinkling your delicious chocolate bars, chocolate squares, and M&Ms across the interwebs

22:31 Yong’s cautionary tale and why you should NOT do what she did

23:39 Come share your primary social platform and traffic-driving platform inside the Arena of Awesome

26:53 Two steps to choosing your primary social platform and traffic-driving platform

27:55 Your Action Items for today

29:07 Want a VIP day with Yong? Message her on Facebook for all the details


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