Color Psychology and Visibility


Manage episode 287032081 series 2892048
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0:00 Discover the reasons behind our color rebrand and why it’s happening inside my Facebook Community, Arena of Awesome

2:10 Meet today’s guest, Visibility and Publicity Expert, Michelle Lewis.

2:53 The surprising results from digging into color psychology inside my FB Group

3:22 “I don't think color psychology is focused on enough in our industry. Things are so revolved around us being told to choose the expression of ourselves in our brand, especially with our color and this conversation is to totally contradict that.”

4:05 Michelle’s pre-business life in Hollywood

5:22 The two sides to Hollywood, negativity, and believing the voices around us

7:46 Why and how Michelle stopped listening to the voices outside herself that were dragging her down and shattering the Glass Dome

“I believe we've built a dome around ourselves with other people's thoughts, opinions, and negative statements. You really have to have the bravery to break down that dome and build something from the ground up. It's not going to be easy. It's about having the inner confidence to not care anymore what other people have to say or what their opinion of you is because you not only value yourself but your health too much.”

10:20 Working with her hubby and behind the scenes on how they met

11:17 How business owners can embrace color and the psychology behind color to help us stand out and be more visible

“I think that color is such an important part, if not one of the most important parts of the visual brand.”

“Color psychology is a really powerful strategy so that you can attract the right people.”

12:52 Returning to her film degree background, and natural medicine, and color frequency

“What helped me understand color was having a brand that wasn't working and knowing that I had good things to offer. So it had to be something in the branding or in the marketing strategy.”

“We have this delusion that our brand color is about us. It's supposed to be about the ideal client.”

14:40 Why Michelle chose blue as her primary brand color and why you may want to as well

16:56 The psychology of yellow (the new primary brand color here at Amplify Your Awesome™) and how Yong’s 14-year old created a mood board to reflect the new colors

19:31 What’s your perfect color? Take Michelle’s brand quiz at and them come share your results inside of the Arena of Awesome

22:01 The surprising advice Michelle share on researching brand colors for yourself

“Color psychology drives a lot behind your brand, the products you create, and how you communicate with your customers.”

23:28 Once you’ve taken the brand color quiz, here’s Michelle’s top tip on what to do next

25:21 Come share your biggest takeaways and ahas from today’s episode with Michelle inside the Arena of Awesome. Share the results of your color quiz and get extra training from Yong every week inside the Arena

Coming up Next Week:

Behind the scenes and the messy middle inside Yong’s new experiment into joining the 5 am Club

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