The Myth Of MORE and How It's Costing You Money


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0:00 Have you ever been told that in order to get more followers, more subscribers, make more money, or establish your expertise is to create more content and be on more platforms? Today we're diving into this Myth of More and how it's costing you not only time but money.

1:12 Hey there, I'm Yong Pratt, your expert Gold Mining Guide and Host of the Amplify Your Awesome™ podcast. Here Amplify Your Awesome™ we help coaches and course creators, ditch content overwhelm, tap into endless content for social media and make more money from their existing content.

1:34 How we help coaches and course creators at Amplify Your Awesome | The Myth of More AKA The A.B.C. Content Philosophy

2:14 Today’s episode was inspired by the trailer for Rachel Boardman’s new Podcast, the S Word. I'll be sure to link up a trailer on today's show notes at

2:32 Once upon a time, there was an overwhelmed business owner that stumbled into the magical world of content repurposing and the allure of omnipresence

3:19 What the overwhelmed business owner saw when she looked around in the magical world and revealing her secrets to others

3:47 “In this magical world of content repurposing, messages were multiplied. Content was more than plentiful, and everyone's cup runneth over. And the allure of more was all-consuming.” - Yong Pratt

4:01 Leaving the magical world...just for a little while

4:15 How the MORE-NESS she’d magicked did not fill her money bags as she was lured into believing

4:47 Feeling distraught, she began to wonder where she went wrong.

4:53 How following the rules and creating MORE ultimately led to LESS

5:22 How retreating back into her pre-content repurposing world, helped the overwhelmed business owner discover her real self once again

5:44 The shocking discovery the overwhelmed business owner made

6:20 How the overwhelmed business owner left overwhelmed behind and how she uses the lessons she’s learned to help others overcome their quest for MORE.

8:27 The Brave New World where business owners stand shoulder to shoulder embracing the power of LESS

8:58 A happily ever after that can be yours, too.

9:09 The Myth of More does not have to be your reality. You, too, can embrace a world where doing less and creating less is the true measure of success.

9:22 If you're ready to enter into this brave new world with me and tap into the goldmine, that is your content, I invite you to book a call with me at

9:49 Cheers to busting the Myth of More...together!


Content Gold Mining Versus “Gary Vee” style content repurposing: Where traditional content repurposing gets it wrong and how it’s costing you money

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