Redefining growth marketing with Joel Harrison, Editor-in-Chief at B2B Marketing

B2B Marketing: The Provocative Truth

内容由alan.提供。所有播客内容（包括剧集、图形和播客描述）均由 alan. 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

5M ago 22:51

MP3•单集首页

In this episode of B2B Marketing: The Provocative Truth, Benedict is joined by Joel Harrison, Editor-in-Chief and co-founder of B2BMarketing.net, the leading community for B2B marketers, to explore the shift from lead generation to growth marketing, drawing insights from B2B Ignite, their flagship event.

He challenges the ambiguity of "growth marketing" and introduces the concept of the "commercial marketer" as a more holistic approach to B2B marketing success. Tune in to hear Joel's perspective on how marketers can elevate their role within organisations by mastering five key dimensions: financial acumen, reporting effectiveness, market insights, cross-functional collaboration and agile decision-making.

Joel Harrison is a veteran in the B2B marketing space, overseeing B2BMarketing.net's range of resources, events, and communities designed to empower marketers. His insights stem from years of experience and interactions with leading marketers across the industry.

You can find Joel on LinkedIn here: linkedin.com/in/joelharrison

Ready to provoke the truth? Get in touch at alan-agency.com.

Hosted on Acast. See acast.com/privacy for more information.

90集单集