Scaling a B2B Marketing Function at Rapid Pace, with Pavlina Louki, VP of Marketing at Qualco Group

B2B Marketing: The Provocative Truth

内容由alan.提供。所有播客内容（包括剧集、图形和播客描述）均由 alan. 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

1+ y ago 27:35

MP3•单集首页

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Pavlina Louki about the unique challenges of scaling a marketing function at pace.

There are several considerations when it comes to scaling a marketing function. The biggest of these is most likely bringing in exceptional talent that will help build the business. But when the business scales much more rapidly than average, everything changes. How can marketing leaders in such positions prioritise effectively in order to create and build the best marketing function possible? What are the unique risks of rapid escalation?

Pavlina Louki is the VP Marketing at Qualco, and she has 15+ years of experience. Prior to marketing, she worked as a programmer, but as a marketer, she enables tech businesses to bolster their international positioning. Prior to joining Qualco Group in early 2022, she has also served as Head of Marketing for QUALCO, Senior Marketing Manager for SAS, and more. She has also previously co-founded WEBEASY Digital Marketing Agency.

You can find Pavlina Louki on Linkedin.

You can watch full video versions of the podcast on our YouTube channel.

Ready to provoke the truth? Get in touch at alan-agency.com.

Hosted on Acast. See acast.com/privacy for more information.

89集单集

#MBA #Business #Marketing #Marketing Problems #Alan Agency #Raconteur #Challenges #Solutions #Alan #B2B #B2B Marketing #Strategy #Long Term Strategy #Brand