Unifying a B2B Marketing Department after M&A, with Andrew Davies, CMO of Paddle

B2B Marketing: The Provocative Truth

内容由alan.提供。所有播客内容（包括剧集、图形和播客描述）均由 alan. 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

1+ y ago 29:18

MP3•单集首页

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Andrew Davies to break down the implications of M&A on marketing.

Mergers and acquisitions put companies in unique positions regarding their brand. When integrating marketing teams together, there is both an exciting and daunting opportunity to unify the new business and create a bulletproof brand that will progress the company forward post-M&A. But what do you really need to know about how to appropriately move forward? How can you ensure your business’s growth in the future?

Andrew Davies is CMO of Paddle, and he is an experienced and accomplished marketer in the SaaS space. Since joining Paddle in early 2022, Andrew has overseen and continues to lead the company’s marketing function and enabled its significant growth. Prior to joining Paddle, Andrew’s previous roles include VP Corporate Marketing at Optimizely and Co-Founder/CMO of Idio. Additionally, Andrew sits on the board of Ninety CIC and is an active advisor and investor in early-stage startups.

You can find Andrew Davies on Linkedin.

You can watch full video versions of the podcast on our YouTube channel.

Ready to provoke the truth? Get in touch at alan-agency.com.

Hosted on Acast. See acast.com/privacy for more information.

89集单集