Behind the Scenes of India’s Creator Economy ft. Tusharr Kumar, CEO, OML

Call Him Curious

What goes into managing the biggest names in entertainment? In this episode of Call Him Curious podcast, host Shikhar Varshney chats with Tusharr Kumar, CEO of OML, about the evolving entertainment industry. Tusharr reveals the business of live shows, influencer marketing metrics, and the behind-the-scenes challenges of signing and managing artists. From discussing why Samay Raina went independent to unveiling the revenue streams of top creators, this conversation is a must-watch for anyone curious about the creator economy and live entertainment in India. Whether you're an aspiring artist, a brand looking to collaborate with influencers, or someone interested in the entertainment industry's inner workings, this episode offers valuable insights. Episode Timestamps: 0:00 - Episode Precap 1:40 - OML karta kya hai? 4:00 - What if an artist does not succeed? 5:24 - Why Samay went Independent? 6:28 - Samay’s Creative Genius 7:33 - Why brands should create content? 8:39 - Signing up an influencer 9:55 - Tanmay understands the Internet 11:38 - Live Entertainment Scene 14:28 - How can audiences have a better experience? 16:58 - Math of a live show 19:55 - Revenue sources of an artist 22:07 - Why Spoken Word is still struggling? 23:50 - Artist Management Skills 28:37 - How brands sign influencers? 31:58 - Quick fire 37:47 - Episode Wrap Up 👉 Tune in to uncover the future trends and innovations shaping the entertainment industry today. Know more about Only Much Lounder: https://oml.in/ Know more about Tusharr: https://www.linkedin.com/in/tusharr-kumar-2a73a912/ Follow Shikhar on Instagram: https://www.instagram.com/shikhar_var/