175: We're Back! Here's What's Working Best on Facebook

ChiroCandy: THE Chiropractic Marketing Podcast

After a two-and-a-half-year break, we return today with ChiroCandy’s CEO and Founder, Billy Sticker and Director, Matt Keenan. Our focus in this discussion is on navigating Facebook and Instagram marketing, including the changes that the platforms have gone through during the podcast’s hiatus. We discuss the need to target female decision-makers, as well as how short, engaging video clips can create a "celebrity effect" for doctors, making new patients feel connected before they even step into your office.

Topics covered during this episode include:

• Why the podcast took a two-and-a-half-year hiatus.
• Insights into changes in Facebook and Instagram marketing strategies for chiropractors.
• Why targeting women, the primary healthcare decision-makers, is crucial in chiropractic marketing.
• How traditional community-based marketing compares to modern digital strategies.
• The impact of micro-cultural differences on ad performance and tailoring campaigns accordingly.
• Why video marketing is powerful for building trust and engagement with potential patients.
• How short, engaging video clips create a "celebrity effect" for chiropractors.
• Strategies for effective patient engagement through consistent, high-quality video content.
• How robust referral programs can boost chiropractic practice success.
• The importance of trial-and-error in finding effective marketing strategies.
• Why targeting specific demographics, like college graduates, can attract higher-quality leads.
• The challenges of adapting to changing marketing trends and staying relevant.
• How leveraging behind-the-scenes glimpses in videos can demystify the chiropractic experience.
• The benefits of starting patient education early through engaging video content.
• Why you need to nurture your audience by being consistent in your video creation.
• An example of an unexpectedly effective ad.

Visit our website at https://chirocandy.com