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Networks for AB Testing

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Manage episode 451899628 series 49487
内容由Kyle Polich提供。所有播客内容(包括剧集、图形和播客描述)均由 Kyle Polich 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, the data scientist Wentao Su shares his experience in AB testing on social media platforms like LinkedIn and TikTok.

We talk about how network science can enhance AB testing by accounting for complex social interactions, especially in environments where users are both viewers and content creators. These interactions might cause a "spillover effect" meaning a possible influence across experimental groups, which can distort results.

To mitigate this effect, our guest presents heuristics and algorithms they developed ("one-degree label propagation”) to allow for good results on big data with minimal running time and so optimize user experience and advertiser performance in social media platforms.

  continue reading

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Networks for AB Testing

Data Skeptic

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Manage episode 451899628 series 49487
内容由Kyle Polich提供。所有播客内容(包括剧集、图形和播客描述)均由 Kyle Polich 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, the data scientist Wentao Su shares his experience in AB testing on social media platforms like LinkedIn and TikTok.

We talk about how network science can enhance AB testing by accounting for complex social interactions, especially in environments where users are both viewers and content creators. These interactions might cause a "spillover effect" meaning a possible influence across experimental groups, which can distort results.

To mitigate this effect, our guest presents heuristics and algorithms they developed ("one-degree label propagation”) to allow for good results on big data with minimal running time and so optimize user experience and advertiser performance in social media platforms.

  continue reading

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