141. How do I *working mom*? with founder of a celeb-loved candle company w/ Annabelle @tajacollection

DEATS with Deanna: Discussions around Food & Entrepreneurship

What does it take to transform a creative idea into a thriving business while juggling motherhood and entrepreneurship? In today’s episode, I sit down with Annabelle DeGrazio, founder of Taja Collection, to talk about her inspiring journey from corporate lawyer to CEO of a customizable home accessories brand. Annabelle shares her unique approach to gifting, her commitment to non-toxic and sustainable practices, and how she’s built a life that balances purpose and passion. Whether you’re an entrepreneur, a busy mom, or someone seeking thoughtful gifting ideas, this episode is packed with practical insights and empowering advice. Tune in to hear:

• The pivotal moment that sparked the idea for Taja Collection.
• How Annabelle turned her passion for thoughtful gifting into a thriving business.
• Tips for delegating tasks and finding balance as a working mom.
• Why non-toxic candles matter and what makes Taja’s products stand out.
• The role of social media in building a brand and connecting with customers.

Connect with Annabelle: @annabelledegrazio @tajacollection https://tajacollection.com/ Connect with Deanna: Instagram: @dietitiandeanna and @online.entrepreneur.academy Want my help and strategies to have $30, $50 or $100K launches of your online program? Apply to OEA Scale