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Why brands have lost out to Google’s EAT guidelines update – Digital Minute 21/08/18

 
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Manage episode 215368839 series 1149837
内容由Stickyeyes提供。所有播客内容(包括剧集、图形和播客描述)均由 Stickyeyes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Why brands have lost out to Google’s EAT guidelines update – Digital Minute 21/08/18

Google updated its search quality evaluator guidelines last month, placing a greater focus on the “E-A-T” principles of expertise, authority and trust. Those new policies have already had a major impact in some key search markets. With major brands in some key niches losing visibility, we analysed at what it means for your search strategy.

Digital Minute looks at what has changed, and what this could mean for search and content marketing strategy.

  continue reading

117集单集

Artwork
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Manage episode 215368839 series 1149837
内容由Stickyeyes提供。所有播客内容(包括剧集、图形和播客描述)均由 Stickyeyes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Why brands have lost out to Google’s EAT guidelines update – Digital Minute 21/08/18

Google updated its search quality evaluator guidelines last month, placing a greater focus on the “E-A-T” principles of expertise, authority and trust. Those new policies have already had a major impact in some key search markets. With major brands in some key niches losing visibility, we analysed at what it means for your search strategy.

Digital Minute looks at what has changed, and what this could mean for search and content marketing strategy.

  continue reading

117集单集

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