By Sarah London: Live life as if everything is rigged in your favour

Founded & Grounded

From tragedy to triumph. How a sister's life-saving transplant led to the creation of a natural skincare business.
By Sarah London, stands for something much larger, their deeply personal story has sparked a strong sense of mission and purpose when it comes to business - which shines through in this conversation.
Key Takeaways
- Learn how to shake off imposter syndrome and reframe failure
- How to stand out and take on the industry giants. By Sarah London gives 100% transparency in their ingredient listings and became a B Corp, showing their sustainability values.
- How to deal with major business challenges. Hear how they dealt with Brexit and withdrawing from the EU market, they've used direct-to-consumer strategies and social media to maintain and grow their customer base, enabling them to plan a return to the EU market.

Have questions about this episode? Ask our hosts, chat now via our website

Text us your feedback and feature on the show

Support the show

Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now

章节

1. Introduction to the podcast, hosts and guest Sarah Murrell (00:00:00)

2. Origin story and journey of By Sarah London (00:02:19)

3. Transition from corporate career to entrepreneurship and advice for potential entrepreneurs (00:14:13)

4. Sponsor: Nova Blue (00:16:58)

5. The role of trust, mission, and a clear purpose in a startup's success (00:18:04)

6. Upholding business values and dealing with challenges (00:24:18)

7. Impact of Brexit and strategies for reentering the EU market (00:26:35)

8. Overcoming imposter syndrome, the importance of mentorship and support systems (00:29:22)

9. Growing a direct-to-consumer brand, value of co-founders and working with family (00:34:06)

10. Future of 'by Sarah London' and advice for founders (00:37:26)

11. Embracing market potential, rejection and change in business (00:46:10)

12. Recap, preview of next episode, and closing remarks (00:51:27)