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S1 Episode 14: Hop Reach - Branding our Ideal IPA
Manage episode 344424622 series 3341198
So we knew we wanted to brew a delicious IPA, but what to call it? And, for that matter, what should the packaging look like? And then what should we sell it in: bottles or cans? In this episode, we’re joined by Naomi Neville, our Sales Director, and Jeff Pillet-Shore, our Marketing Director, to talk through the thought process, absolutely humongous number of options, and crucial decisions that led us to the name, and brand, of Hop Reach.
33集单集
Manage episode 344424622 series 3341198
So we knew we wanted to brew a delicious IPA, but what to call it? And, for that matter, what should the packaging look like? And then what should we sell it in: bottles or cans? In this episode, we’re joined by Naomi Neville, our Sales Director, and Jeff Pillet-Shore, our Marketing Director, to talk through the thought process, absolutely humongous number of options, and crucial decisions that led us to the name, and brand, of Hop Reach.
33集单集
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