The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
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内容由Joubin Mirzadegan提供。所有播客内容（包括剧集、图形和播客描述）均由 Joubin Mirzadegan 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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#166 Executive Chairman & Former CEO Attentive, Brian Long: Problem Hunting
Manage episode 386059075 series 2662695
内容由Joubin Mirzadegan提供。所有播客内容（包括剧集、图形和播客描述）均由 Joubin Mirzadegan 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Guest: Brian Long, former CEO of Attentive and author of Problem Hunting: The Tech Startup Textbook
Brian Long’s most recent company, Attentive, was originally designed to help clients communicate with their distributed workforce — but about six months in, he and his co-founder realized that that business would not grow as quickly as they had hoped. So, they decided to pivot to SMS marketing, at the cost of a few dubious employees and a well-known Fortune 500 client. The successful pivot confirmed Brian’s belief that it’s possible to over-commit to one solution, when in fact there may be bigger and better problems to solve. “I’ve just seen so many entrepreneurs spend years of their life building something being stuck with it,” he says, “and then trying to figure out how to fit it into something that doesn’t work.”
In this episode, Brian and Joubin discuss zero to one building, the problem with how entrepreneurs solve problems, How to Win Friends and Influence People, Matt Mochary, Tom Mendoza, transactional relationships, the dangers of ego, optimists and realists, best man speeches, defining a unique culture, reverse selling, Lunar Holdings, Peter Reinhardt, marketing conservatively, and business book sales.
In this episode, we cover:
- New York vs LA (00:54)
- How Brian feels, six months after stepping away from the CEO role (02:37)
- Product-market fit and TAM modeling (06:07)
Build last (09:05) - The qualities of great entrepreneurs (13:24)
- Tap Commerce and starting in sales (15:49)
- Listening and remembering names (20:40)
- The day after selling Tap Commerce (23:32)
- Starting another company, Attentive (25:07)
- Resilience and optimism (29:21)
- Fear, doubt, and the worst-case outcome (32:50)
- What Brian would tell his 29 year old self (37:13)
- Hiring and pivoting at Attentive (41:17)
- Text message marketing (45:49)
- How Brian interviews people (50:12)
- His new holding company, Lunar and its first startup (51:52)
- Don’t go social (55:21)
- What Brian is personally excited about and what “grit” means to him (01:01:57)
Links:
- Connect with Brian
- Buy Brian’s book, Problem Hunting: The Tech Startup Textbook
- Connect with Joubin
- Learn more about Kleiner Perkins
- This episode was edited by Eric Johnson from LightningPod.fm
215集单集
分享
Manage episode 386059075 series 2662695
内容由Joubin Mirzadegan提供。所有播客内容（包括剧集、图形和播客描述）均由 Joubin Mirzadegan 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Guest: Brian Long, former CEO of Attentive and author of Problem Hunting: The Tech Startup Textbook
Brian Long’s most recent company, Attentive, was originally designed to help clients communicate with their distributed workforce — but about six months in, he and his co-founder realized that that business would not grow as quickly as they had hoped. So, they decided to pivot to SMS marketing, at the cost of a few dubious employees and a well-known Fortune 500 client. The successful pivot confirmed Brian’s belief that it’s possible to over-commit to one solution, when in fact there may be bigger and better problems to solve. “I’ve just seen so many entrepreneurs spend years of their life building something being stuck with it,” he says, “and then trying to figure out how to fit it into something that doesn’t work.”
In this episode, Brian and Joubin discuss zero to one building, the problem with how entrepreneurs solve problems, How to Win Friends and Influence People, Matt Mochary, Tom Mendoza, transactional relationships, the dangers of ego, optimists and realists, best man speeches, defining a unique culture, reverse selling, Lunar Holdings, Peter Reinhardt, marketing conservatively, and business book sales.
In this episode, we cover:
- New York vs LA (00:54)
- How Brian feels, six months after stepping away from the CEO role (02:37)
- Product-market fit and TAM modeling (06:07)
Build last (09:05) - The qualities of great entrepreneurs (13:24)
- Tap Commerce and starting in sales (15:49)
- Listening and remembering names (20:40)
- The day after selling Tap Commerce (23:32)
- Starting another company, Attentive (25:07)
- Resilience and optimism (29:21)
- Fear, doubt, and the worst-case outcome (32:50)
- What Brian would tell his 29 year old self (37:13)
- Hiring and pivoting at Attentive (41:17)
- Text message marketing (45:49)
- How Brian interviews people (50:12)
- His new holding company, Lunar and its first startup (51:52)
- Don’t go social (55:21)
- What Brian is personally excited about and what “grit” means to him (01:01:57)
Links:
- Connect with Brian
- Buy Brian’s book, Problem Hunting: The Tech Startup Textbook
- Connect with Joubin
- Learn more about Kleiner Perkins
- This episode was edited by Eric Johnson from LightningPod.fm
215集单集
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类似 Grit 的节目
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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The best sales leaders in the world are revealing their points of view, playbooks, and tried and true tactics...only on Reveal: The Revenue Intelligence Podcast. Join us each month as host Dana Feldman digs deep into the world of the sales leaders she admires and aspires to be from some of the largest and most prominent organizations. Whether you're a CRO or aspiring to be one, these conversations will help you lead teams well, surpass revenue goals, and stay ahead of industry trends. Dana F ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
1
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Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Kara Goldin, founder of Hint, sits down with today’s most fascinating entrepreneurs, disruptors, and change-makers for a no-holds-barred discussion of how they overcame long odds on the road to start-up success. Guests such as Guy Kawasaki (Apple, Canva), Julie Bornstein (The Yes, Stitch Fix), Mindy Grossman (WW), and Amy Errett (Madison Reed) share wisdom and anecdotes that will inspire you – and challenge you to think differently about achieving your goals. For more on the podcast as well ...
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continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
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continue reading
Player FM -播客应用
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