74. Go Back To The Fundamentals: Create. Distribute. Repeat. Your Content Needs To Either Make The Demand Or Meet The Demand.

iDigress with Troy Sandidge

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Creating good content consistently leads to conversations that lead to connections that lead to conversions.

Your content either needs to make the demand to be valuable, or it meets the demand of the marketplace to be valuable.

Good content is only confirmed by those who consume it. Most will never see your content if you don't distribute it enough.

I've spoken on this in quite a few episodes in my podcast catalog to this point, but I take it up a notch. With the state of various social media platforms in distress and others seemingly becoming ineffective to help you reach and convert new audiences, it is time we go back to the fundamentals of content marketing. Invest more in email, newsletters, podcasting, video, long-form, short-form, LinkedIn, YouTube, and so forth because an omnichannel approach to your community is the best policy. Balance your social media content with a direct non-social form of communication as well. It's not a must-have anymore, it's a necessity.

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