Week 5: Building Foundations PartnerOps Partner podcast

9:51

Send us a text Now, more than ever, I'm looking for my people. If this episode hits, please share and help me find them. If it doesn't, might be time to unsubscribe and find a place you feel more comfortable. In case you just don't listen - I'm a feminist ally that supports the effort to create a balanced world through diversity, equity, and inclusion. And that's probably just the tip of the iceberg. It's a really weird time to be alive. We might as well be weird together. Until next time, good luck living. Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com…

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NotebookLM Deep Dive: My Resume? 9:24

28 weeks之前9:24

9:24

Send us a text So what happens if you upload your resume to NotebookLM as the single source? AI podcasts go deep on your experience and say 'Sauce' (SaaS)... They don't consider 'Atlassian' as a big name brand, hah They legitimately cover a lot of ground and value, and do a really compelling job of making me sound super interesting They discuss the SaaS industry in depth, which is fascinating considering the focus was my single page resume Ultimately, I'd love to recruiters to take a minute and consider my resume at the same level. They drove some questions, some insights, and actually helped me consider what I may or may not need to include. For example, I've left some of the most interesting projects off because they were not 'jobs' in the traditional sense of the word, and now I'm wondering... do I need another overhaul to better understand my own narrative? Try it yourself, would love to hear how it goes. Until next time, Good luck Partnering. Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com…

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Slack Community + Partner Foundations 14:41

33 weeks之前14:41

14:41

Send us a text We did it! We launched the community! If you're in PartnerOps and looking for people, send a message over on LinkedIn and we'll get you added to the official PartnerOps Partner slack community thread. This episode is a brief update to cover the launch of the community, trends in the job market, and the recent launch and summary of Partner Foundations, the SFDC app for Partner Attribution that I recently launched (separate and apart from PartnerOps Partner). As always, thanks for tagging along. Anticipate a return to form as we push into the new school year and get back in the swing of life! Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com…

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1000 Downloads Later: Where Have We Been and Where are We Going? 10:30

40 weeks之前10:30

10:30

Send us a text Life Happens: An Update and Gratitude from Aaron Howerton In this episode, I provide an update after a three-month hiatus, sharing personal and professional challenges that led to the break. Despite the pause, the podcast has surpassed a thousand downloads, which I credit to loyal listeners and the occasional new audience member that seems to connect with the messaging. I'm deeply grateful for the continued support. We have future plans for the platform, including collaboration and fundamental shifts in the underlying business. This is a low key episode, not much structure, harkening back to the early days, and stopping by just to say, as always, thank you, and good luck partnering. 00:00 Introduction and Podcast Update 00:12 Unexpected Hiatus and Personal Challenges 00:38 Gratitude and Community Support 01:51 Future Plans and Goals 05:27 Reflections on the Industry 07:58 Encouragement and Advice for Listeners 09:07 Conclusion and Final Thoughts Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com…

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Partner Ops: Wendy Wen 35:41

52 weeks之前35:41

35:41

Send us a text This week we take another stroll down PartnerOps lane and hear from Wendy Wen! Wendy got started in PartnerOps just over a year ago at Pigment and is now on the verge of hiring her first intern. Although new to PartnerOps, Wendy brings the kind of background that makes for a great leader in the space. Tune in to learn more about: A few of the places Wendy has recently popped up online How Wendy got into PartnerOps after losing another role Where PartnerOps is situated within the organization The benefits of where she's situated The role of persuasion in her success Does Wendy still like her new-found professional direction? Challenges working in a growth company A bit about her tech stack and some fan commentary around Click-Up Bonus Question: Which video game is the most overrated? (warning - responses may trigger aggressive responses!) As always, I'm deeply thankful for my guest and the folks that keep tuning in. I missed a few weeks because #lifehappens, but more is coming! Until next time, good luck partnering! Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com…

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Rehash: CRM for Partnerships - Announcing Partner Foundations! 11:11

1 year之前11:11

11:11

Send us a text This week, I'm taking a play from " Stuff You Should Know " and I'm going into the archives to pull back a 'classic' - CRM Foundations for Partnerships! UNLIKE my para-social friends Chuck and Josh , however, I'm calling it a 'rehash' because I'm not just cycling up the old content. I've pulled it out for an update and tied it a pretty big announcement, at least for me... and maybe anyone trying to make Salesforce 'work' for Partnerships. In this episode: What's happened in Partnerships since last year CRM's are still worthless for Partners OOTB The Ice Machine Problem - still relevant! Psssst, you Salesforce people... wanna buy an "ice machine" for Partnerships? Announcing Partner Foundations - now seeking Beta customers! If you're struggling with attribution and want to make Salesforce 'work' for your team so that you can focus on program growth and scale, let's talk! aaron@partnerstrat.com = email me here for access to a demo video of Partner Foundations, a Salesforce native solution for scalable Partner attribution! If you're not on Salesforce.... well I'm sorry... I can only do so much! I'm still happy to chat and advise on the principles that are driving our new solution and, as soon as we get to market and 'stabilize' growth ourselves, we'll be looking to duplicate the concepts across other platforms. Check out my LinkedIn Newsletter for the writeup and a screenshot teaser - look forward to chatting soon! Until next time, good luck partnering! Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com…

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PartnerOps Leader: Ashley Ortega 31:05

1 year之前31:05

31:05

Send us a text This week we're circling back to PartnerOps and introducing everyone to Ashely Ortega on her podcast debut! Ashley recently received her THIRD promotion within Partner Operations at Klaviyo and was kind enough to join me to celebrate! We also discuss her trajectory from Channel Operations Analyst to her new role as Senior Manager, Partner Operations alongside a slew of other topics... Ashley's path from Sales to Partner Operations The value of that history to success in her current role The value of Scrum as an Operations Manager How learning to push back and challenge ideas made her better at her job What Ashley feels is her 'superpower' in supporting Partners The varying definitions of 'Partner Operations' How the work of Partner Operations changes with company growth The value of internal connections to drive project success The difference between 'requirements' and 'solutions' Which food just doesn't make sense You can find Ashley on LinkedIn here: https://www.linkedin.com/in/ashley-ortega-90482385/ If you connect, make sure to tell her I sent you! As always, thanks for listening, and until next time, good luck partnering! Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com…

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Partner Leader: Antonio Caridad (PartnerOps is Critical!) 33:27

1 year之前33:27

33:27

Send us a text Antonio is currently the Senior Director of Channel Programs at Megaport where he's been building and expanding the partner foot print for nearly 3 years. Before that, he cut his teeth at a global powerhouse called IBM (maybe you've heard of them?). Today, Antonio and I basically realize we need more time to go through a few more things. BUT... in this episode we did talk about: The baggage of being called/viewed through the lens of 'Channel' The evolution of channel into modern partner concepts How industry impacts the type of language/program you build Handling ops in homegrown v. purchased tooling/systems Being "ops" as a program manager When to hire PartnerOps in a modern program (hint: Getting really consistent answers here!) The role of empathy and the lack of recognition for PartnerOps (and other Ops) in traditional reward methods (President's Club, etc.) How Antonio has leaned in to network value and growth to share experience and highlight other's success Bonus Question: Which sport would Antonio eliminate from the world if he had the chance?! If you enjoy the energy Antonio brings, definitely encourage you to hear his thoughts on some other recent calls. "Should Santa Bring you a PRM for Christmas?" , hosted by Franz-Josef Partnernomics Show, hosted by Marc Brigman Also, if you're in Ops, you should follow and support Antonio, especially on this post where he's shining a light on the gaining momentum of Partner Ops as a role. Antonio Caridad on LinkedIn: https://www.linkedin.com/in/antoniocaridad/ As always, deeply appreciate the listen, follow, subscribe, or review, and until next time... good luck partnering! Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com…

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Tech Founder: Jessie Shipman 36:44

1 year之前36:44

36:44

Send us a text Last week (because #life after #SKO sickness has delayed everything), one of my favs joined me to share insight into her journey as a Partner Tech Founder and a few other things, such as: Who is "Bluey" really made for? An unreasonable amount of time discussing how long we've known each other Jessie's journey as a tech founder from initial launch to current state What Fluincy does Jessie's unexpectedly fantastic promotional idea for her next conference (hint: think dress up and mixed tapes). Why Aaron is getting random work calls via Zoom The challenges of selling partner tech: emphasizing budget constraints, long Partnership ROI timeline, and shifting buyer personnas. How Jessie's background has paved the road for her current efforts and the skill/interest that I think drives her efforts The changing landscape of partner tech and the potential for companies like Fluincy to offer alternatives to traditional PRM solutions. Follow Jessie on LinkedIn to stay connected on her growth and just get banging ideas on how to drive improvements, and check out her platform if you're looking for helping uncovering partner referrals from everyday conversations. Until next time, good luck Partnering! PS - please forgive the typing sounds that pop up somewhere in the middle of the episode! I don't always remember to mute while taking or adjusting show notes! Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com…

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Partner Leader: Adam Pasch 33:34

1 year之前33:34

33:34

Send us a text This week it's early stage partnerships with Adam Pasch ! Adam brings several years experience with early stage program development as well as a deep background in public sector partnership work. He was kind enough to jump over from our time on Literal Scratch and join me for a 1-1 where we covered: His background and 'qualifications' to level set the audience Getting shit done in an early stage program as the 'all in one' partner leader (ops, marketing, sales, recruitment, onboarding) Key operational needs to get partnerships off the ground within existing systems Things Adam wants to track in these early stage programs and why What happens when you can't tell the revenue story of partnerships When to hire PartnerOps as a dedicated hire, why the company and program plays a role in that decision, and where he likes to find them ... man other great things! As mentioned in the podcast, Adam is soon to spin up networking events for the new year, so reach out on LinkedIn for more information and be patient while he fields a response! As always, thanks for your time, and good luck Partnering! Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com…

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Tech Founder: Rob Rebholz, Superglue 38:21

1 year之前38:21

38:21

Send us a text This week we circle back to Tech Founders and I'm very excited to drag my friend and founder Rob Rebholz onto the podcast. In this episode: Rob describes Superglue and it's value in building bridges between Partners and AEs Discussion on the importance of integrating technology to assist sales and partner teams more effectively, focusing on real-time assistance and data-driven referrals. Challenges and solutions in partner operations, emphasizing the necessity of CRM integration and data quality for successful partner management. Insights into building and maintaining a partner ecosystem, with an emphasis on creating a science-based approach to partnerships and the vital role of partner ops. Superglue's commitment to working with customers that are ready for the integration and holding off on the ones that aren't (hint: it's a CRM thing) As partner tech continues to see new entrants, Superglue stands out to me as a unique solution for the partner space due to the self-administrated nature and value of the platform to help teams automate engagement at scale. Learn more by following Rob on Linkedin or by visiting his company at www.superglue.io . Until next week, good luck partnering! Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com…

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RevOps with Mollie Bodensteiner 39:08

1 year之前39:08

39:08

Send us a text This week I'm thrilled to have my friend Mollie Bodensteiner join us to discuss the connection between PartnerOps and RevOps. We didn't cover everything I wanted to cover, but we did manage to chat about: The evolving definition and significance of Partner Ops roles. The evolution of operations at Deel, where we first ran into one another How PartnerOps is more than RevOps (prepare to be seen!) Pillars of Operations (straight gold) How to re-center a meeting and focus on productive conversations The structure of RevOps and her varied placements in hierarchies "Your data doesn't suck - your process sucks." Pay scales and current trends And that's not all.. because when I get on the horn with Mollie I can't help but interrupt, ask more questions, validate with my own experience, and drive us all over the place. Want to learn more about Mollie? LinkedIn Profile RevRoom January Member Spotlight People Center Tech Stack RevOps Framework Crucial Conversations (one of her top recommendations) I'll definitely work to have Mollie join us again the in the future and we'll strive to finish all the questions I didn't get to today. Give her a follow and let me know what else we should have covered! Until next time, good luck Partnering! Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com…

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ISVs & Ops: Linkon Axon (Arys Consulting) 32:44

1 year之前32:44

32:44

Send us a text Welcome to a new episode of Partner Ops Partner. This week, we're excited to feature Linkon Axon from Arys Consulting and a conversation around ISVs and Partner Ops. In this episode... The role of Independent Software Vendors (ISVs) in the fintech sector. Managing partnerships in both hardware and software domains. The significance of Partner Operations for scalable growth. Understanding diverse partner types: ISVs, OEMs, resellers, etc. Tackling operational challenges within the partner ecosystem. Structuring operations to align with strategic business goals. Don't forget this is also posted at YouTube for a visual experience! Connect with Linkon on... um... LinkedIn ... or through his new site at Arys Consulting . Good luck Partnering! Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com…

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PartnerOps: Kim Stagg 40:25

1 year之前40:25

40:25

Send us a text Kick back with a drink and get to know a fellow Ops professional! This week I'm very excited to introduce everyone to Kim Stagg, a relatively new friend that is now also acting co-founder for PartnerOps Partner as we forge into a new year! Kim has, count it, nearly 20 years in Channel, with the last several being dedicated to the Channel Ops function. That means an Ops pro with a background in Partner Management, program development.. the works! So what do we talk about? Lots of things, like: Kim's journey in channel from day one to Atlassian where she ended up with my old team Where Kim and I met (Hint: It was LinkedIn) The unexpected layoff that forced a delay in her wedding - twice! How her community didn't let that second cancellation stand The value of community OH... and how Channel Ops is not the same as Partner Ops (see, we pulled it back together somewhere in there!) Connect and follow Kim on LinkedIn! As always, thanks for your time, your attention, and your support - good luck partnering! Aaron www.linkedin.com/in/aaronhowerton www.partneropspartner.com Aaron Howerton www.linkedin.com/in/aaronhowerton www.partneropspartner.com…

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Tech Founder Chat: Kenny Browne at Partner Fleet 40:00

1 year之前40:00