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Helping Sells - Mastering the Art of Consultative Customer Success
Manage episode 436695871 series 3538570
内容由Rachel Provan提供。所有播客内容（包括剧集、图形和播客描述）均由 Rachel Provan 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Have you ever struggled to get customers to see things your way, even when you know you're right?
The problem might be that you're up against some powerful cognitive biases that impact how people process information and make decisions.
In this eye-opening episode, Rachel chats with Dan Smaida, author of "The Psychology of Advice" and an expert in using behavioral science to drive better communication and influence.
BY THE TIME YOU'LL FINISH LISTENING, YOU'LL DISCOVER:
- The key cognitive biases that undermine your ability to sell and how to counteract them
- Why asking the right questions at the right time is so much more powerful than just telling people what to do
- The 3-step "consultative sequence" that builds trust and gets customers invested in your advice
- Practical tips for proving the value of customer success to skeptical executives
Don't let cognitive biases sabotage your efforts to help customers. Tune in to learn how to leverage the science of influence for powerful results.
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This episode was sponsored by Vitally.io
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🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
🎬 This content was edited by Lifetime Value Media.
Learn more at: https://www.lifetimevaluemedia.com
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