Ep. 2228 Barbara Fitzgerald interviews Jeff Siegel | Masterclass US Wine Market

Italian Wine Podcast

Welcome to Episode 2228 of the Italian Wine Podcast. In this episode Barbara Fitzgerald interviews the wine writer, critic, and speaker Jeff Siegel. The main topic of their discussion today is the recent FTC lawsuit against Southern Glazer's Wine and Spirits.

More about the guest:

Jeff Siegel, the Wine Curmudgeon, is a wine writer, critic, and speaker, as well as the author of The Wine Curmudgeon's Guide to Cheap Wine. He has also taught wine and beverage management at Dallas College and the Cordon Bleu in Dallas, and is the co-founder and former president of Drink Local Wine, the first locavore wine movement.

Connect:

Website: https://winecurmudgeon.com/

Linkedin: https://www.linkedin.com/in/jhsiegel/

More about the host: Barbara Fitzgerald

With a career of nearly two decades in the wine industry, Barbara specializes in D2C marketing and business development. She's led roles from entry level to senior management, combining her extensive experience with data analysis, critical thinking and storytelling while driving revenue growth and brand recognition for California wineries. As a part of the 4th generation of an Italian-American family among the California wine industry pioneers, Barbara has spent her life around wine growing, production, marketing, distribution and hospitality. A Syracuse University graduate, she returned to California to gain diverse industry perspectives from a range of wineries. As an Italian Wine Ambassador, she brings her expertise to the Italian wine market, known for its authenticity and consumer demand. Barbara now runs Apri La Creative Consulting, coaching wineries in Italy and the US to strategically develop their D2C channels in line with their brand values. Together with her husband, Barbara also owns and operates a boutique wine production company, and a small import company specializing in Italian wines to the US.

Connect:

Instagram: https://www.instagram.com/aprilabottiglia

LinkedIn: https://www.linkedin.com/in/barbara-fitzgerald-iwa/

Website: https://www.aprilacreative.com

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