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She Means Fitness Business
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内容由Debra Atkinson提供。所有播客内容(包括剧集、图形和播客描述)均由 Debra Atkinson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
The Personal Training Fitness Professional's source for marketing, sales, programming and more profitable business with more successful clients.
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Manage series 1244112
内容由Debra Atkinson提供。所有播客内容(包括剧集、图形和播客描述)均由 Debra Atkinson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
The Personal Training Fitness Professional's source for marketing, sales, programming and more profitable business with more successful clients.
…
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She Means Fitness Business
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If running your health business seems so hard and you’re busy plugging holes, fixing leaks only to realize you’ve got another hole in the roof, this is for you. The single most important question to ask… and it’s not … how much do you want to make, or do you want to coach high ticket offers vs big groups of people who pay you less… The single most important question to ask is: Who are you? That’s the question that you want to ask and nail the answer to. That alone will help you realize how to achieve flow and how to hire the right people to be around you. In order to identify why running your business seems so hard and get into a flow, we’re going to ask several questions today so you can …. Meet you. Questions we cover in this podcast: How do you assess your strengths and weaknesses objectively? How do you know whether you need a compliment or a clone of you? What’s the definition of that? Do you know your strengths? How have you implemented them in the last week? What could you do better? What triggers you? When staff say, they’re working on or describe their role as taking care of “The stuff and the things”… triggers me. When my team members who are integrators who are hired to pay attention to detail can’t articulate exactly what they are doing, and use this nondescript way of describing how they spend their time and my money, that’s a trigger. Key Questions to Reveal Why Running Your Health Business Seems So Hard What do you need to communicate to others about working with you? What do you need in order to be productive? When you’re stressed you need….? Are you detail oriented? Need lots of details to make a decision? Do you like to gather the details? Do you need data to make decisions? Do you want to be the one to collect the data? If Running Your Health Business Seems So Hard, Try These: Tests like Kolbe, Color Code, Disk Personality, or the Ennigram can reveal how you make decisions but ultimately they point out why certain things irritate you, motivate you, drain you or inspire you. Most of us want more motivation and inspiration! You also will learn how you relate to others or why you need them on your team to relate to customers that you cannot. You need them, but you also need to know that these people don’t communicate in the same way as you, and they could irritate you or vice versa. You’ve got to know when you need someone to clone you, meaning you’re going to have them do a job that you do really well and love, but now need to hand off to someone or need more hands on deck, and when you need a compliment. That is, you need someone good at things you’re not, who loves doing things you hate or that drain you. Other Episodes You Might Like:Grow Your Fitness Business in 2023 | Personal Trainers and Health Coaches: https://fitnessmarketingacademy.com/fitness-business-in-2023/ When and How to Ask for Help Growing Your Health Business: https://fitnessmarketingacademy.com/growing-your-health-business/ Hiring Interns for Your Health Business & Personal Growth: https://fitnessmarketingacademy.com/hiring-interns-for-your-health-business/ Resources: Flipping 50 Menopause Fitness Specialist: https://www.flippingfifty.com/specialist Business Scorecard: https://www.fitnessmarketingacademy/scorecard Take the Quiz for Support: https://fitnessmarketingacademy.com/quiz/…
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Ready to unlock higher revenue as a fitness professional? Discover smart monetization strategies to earn more and charge your worth. Let’s dive into the secrets to higher revenue as a fitness professional and make a greater impact! My Guest: Kelly Smith is a global yoga and meditation teacher, E-RYT 500/ YACEP, author, founder of Yoga For You. She hosts chart-topping podcasts Mindful in Minutes and Meditation Mama. Kelly promotes a personalized approach to yoga and meditation and helps students find their own personal practice, listen to their bodies, and find inner joy by accessing their most authentic selves. Best known for her guided meditation, yoga nidra, and restorative yoga practices, she has shared since 2016 through podcasts and books. Questions We Answer in This Episode: Why is working smarter, not harder, the key to success? How does this prevent burnout? How can others expand beyond group or 1-on-1 sessions, diversifying services in unique ways? How did you create multiple streams of passive income? What strategies can listeners use to do the same? One of your students made $620 in an hour! How did your training help lead to that success? What mindset shifts helped you gain confidence, from feeling shy about charging your worth? Higher revenue as a fitness professional or a health coach is possible, even if you are heart-centered and love what you do. Connect with Kelly Smith: https://www.yogaforyouonline.com/ On Social: Instagram: https://www.instagram.com/yogaforyouonline/ YouTube: https://www.youtube.com/channel/UCyuAzAFsNzcypnAa1XSlnog Other Episodes You Might Like: 7 Revenue Streams for Menopause Fitness Coaches: https://fitnessmarketingacademy.com/revenue-streams-for-menopause-fitness-coaches/ How and When to Raise Your Rates | Health & Fitness Business: https://fitnessmarketingacademy.com/when-to-raise-your-rates/ 3 Quick Ways to Boost Engagement for Health Coaches: https://fitnessmarketingacademy.com/boost-engagement-for-health-coaches/ Resources: Flipping 50 Menopause Fitness Specialist: https://www.flippingfifty.com/specialist Business Scorecard: https://www.fitnessmarketingacademy/scorecard Take the Quiz for Support: https://fitnessmarketingacademy.com/quiz/…
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She Means Fitness Business
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Whether you want to end this year strong or start or get a midyear kick in revenue, I’ve got 5 last-minute revenue streams for health coaches - and fitness trainers - that won’t take long to put together OR to deliver. Are you a health coach looking for quick, effective revenue streams to boost your year-end earnings or kick off a strong start to the New Year? This episode is here to help! We’re diving into five profitable revenue streams for health coaches that can be launched quickly, even during the busiest seasons. From digital products to virtual workshops, discover ways to leverage your expertise and make the most of your time with solutions that not only benefit your clients but also maximize your bottom line. In this solo episode, I’m sharing practical, last-minute ways for health coaches to create meaningful income streams, without extensive planning or resources. Perfect for when time is tight, these strategies can be implemented at any time of year – so whether it's December or March, these methods will bring you results. Questions I Answer in this Episode: Why year-end urgency can be good motivation Attractive offers with low time investment How to have an ideal customer say “yes” How not to regret what you sold 5 Last-minute Revenue Streams for Health Coaches to End Your Year Strong (or Start) Digital Product OffersCreate quick digital products like eBooks, guides, or resource lists tailored to your target audience. Tip: Promote on social media and consider a limited-time discount to drive urgency. Why it’s gold: You could repackage it for the holidays with a new cover or new marketing graphics alone. Quick-Start Coaching Packages Offer a “fast-track” or “mini coaching” package (e.g., a 2-week or 1-month program) that gives clients a taste of your services. Tip: Position this as a “resolution rescue” package for the new year, or a “health boost” for clients feeling drained during or after the holiday season. Why it’s gold: you don’t really have to create anything except for marketing images and messages. Specialized Virtual Workshops or Webinars Host a one-time workshop on topics like “Managing Holiday Stress” or “Detoxing After the Festivities.” These can be live or recorded, offering great value without needing an ongoing commitment. Tip: Make it seasonally relevant and highlight the tangible outcomes for attendees, such as gaining energy or improving mood. Affiliate Programs with Complementary Brands Partner with brands or products that align with your services, like wellness supplements, fitness gear, or books. Tip: Look for products you genuinely recommend to build trust with your audience and secure repeat income. Flash Sales on Existing Programs or Products Run a flash sale for your current online programs or digital products. Bundle popular items for additional value. Tip: Use limited-time offers or add bonuses like a free initial consult to increase appeal. Key Take Aways to Creating Revenue Streams for Health Coaches to End (or Start) Your Year Strong Revenue streams for health coaches can be created in ways that are both effective and efficient, allowing you to serve clients while securing additional income. With these five ideas, you’ll be ready to finish the year strong or start the next one with momentum! Other Episodes You Might Like: 7 Revenue Streams for Menopause Fitness Coaches: https://fitnessmarketingacademy.com/revenue-streams-for-menopause-fitness-coaches/ 3 Quick Ways to Boost Engagement for Health Coaches: https://fitnessmarketingacademy.com/boost-engagement-for-health-coaches/ 5-Tip Health Coaches Marketing Formula for Quick Social Media Wins: https://fitnessmarketingacademy.com/health-coaches-marketing-formula/ Resources: Flipping 50 Menopause Fitness Specialist: https://www.flippingfifty.com/specialist Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Take the Quiz for Support: https://fitnessmarketingacademy.com/quiz/…
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Create a website you can be proud of! A website is a must! It’s also an expense. How do you know if your pages convert? What 3 messages do you need to convey immediately on your site? It's here! What does your website really need? How do you make it easy to read? And how do you turn visitors into fans—better yet, clients? We’re talking about what you can DIY, and where it pays to invest. Learn how to create a website to be proud of, that’s not only eye-catching but also does the heavy lifting for your business. Get your brand shine online and create a website to be proud of! My Guest: Gretchen Cawthon & Trina Fisher co-founded Left Right Labs, an award-winning branding and web agency that creates unforgettable online brands for Thought Leaders. With 18 years of experience and over 100 brands launched, they have supported celebrities, coaches, best-selling authors, and more in creating genuine brand identities online. Their clients include industry leaders like JJ Virgin, Laila Ali, DesBio, and The New York Ad Council. Questions We Answer in This Episode: What are the most crucial web components for someone just getting started? What makes a page easy to read? What increases website conversions? What are the biggest mistakes on a home page? What tools are "nice to have" and what tools are worth the investment right away? Connect with Gretchen & Trina: https://leftrightlabs.com/start-here/ On Social: Facebook: https://www.facebook.com/leftrightlabs Instagram: https://www.instagram.com/leftrightlabs YouTube: https://www.youtube.com/@leftrightlabs LinkedIn: https://www.linkedin.com/company/left-right-labs/ Other Episodes You Might Like: From Unknown to Online Success: Building Your Brand Presence: https://fitnessmarketingacademy.com/building-your-brand-presence/ 10 Questions for a Killer Social Media Strategy for Health Coaches: https://fitnessmarketingacademy.com/killer-social-media-strategy/ Social Media Marketing Strategy from a Boss Babe Herself: https://fitnessmarketingacademy.com/social-media-marketing-strategy/…
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She Means Fitness Business
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What do you know about GLP-1 for health and fitness professionals? Maybe you name it as drugs, pharmaceuticals, medications, whatever the term or the name is that you are using and feel comfortable with, let's call it GLP-1s and that includes the entire family. It includes doses that are pre-packaged and those that are micro doses, those that are cycled on it, off it, on it, off it. And what it is that you as a fitness or health professional, operating as a coach or prescribing exercise and designing programs, for someone might see either as a threat or as an opportunity. I'd love for you to really tune in today with an open mind on GLP-1 for health and fitness professionals. There were lots of potential threats and lots of factors that were thrown around and not necessarily facts, but based on fear, based on, you know, what we thought would happen in the worst possible case scenario. But have we, have we actually seen them? My Guest: Dr. Tami Meraglia MD is a leader in Functional Medicine specializing in Hormones, Weight Loss and non-surgical facial rejuvenation. She is the best selling author of The Hormone Secret, published by Simon and Schuster, has appeared on Good Morning America, Fox, ABC, NBC and many podcasts and summits as a health expert. She lectures nationally and internationally and is the Medical Director of BioThrive Life that offers personalized medical programs in person in Seattle and virtually across the USA Questions We Answer in This Episode: What do we know now about GLP-1 drugs that we didn’t recently? What does this mean for health & fitness professionals? How would you like to work with a fitness professional? What’s the best way for health pros to vet a physician they may want to work with or refer to? When it comes to GLP-1 for health and fitness professionals, initially, many thought of it as a threat. What do you say to that? Connect with Dr. Tami: https://www.biothrivelife.com/ On Social: Facebook: https://www.facebook.com/askdrtami/ Instagram: https://www.instagram.com/askdrtami/ Other Episodes You Might Like: What You Do and Don’t Know About GLP-1: https://www.flippingfifty.com/dont-know-about-GLP-1…
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She Means Fitness Business
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We all think about sales to make our business thrive, but can completely miss the value of bringing human connections that make those sales happen. In this episode we’re talking about the power of video testimonials - how to make the videos and how they can transform your business by attracting new clients from the power of relating vs a simple “close the deal” approach. In this episode I pulled in the expert on video testimonials. How to make them, how to ask for testimonials and what to talk about. My Guest: Dan Lievens is a born entrepreneur and founder of 11 businesses in a variety of industries ranging from information technology, finance and health and wellness companies. He has played integral roles throughout his career driving business realignment with domestic and international growth. Born to a Taiwanese mother and Dutch father, he spent his youth traveling the world as the son of a Diplomat for the Belgian Government. Raised all over southeast Asia, Dan was educated in British, French, Dutch and Chinese schools. His university education began in Singapore which eventually led him to America where he received his MBA from Penn State. Dan is well-known for his rapid, nimble and strategic execution. With a broad understanding of technology, business and marketing. As an early pioneer, he built the first co-working facility in Philadelphia, where he assisted hundreds of early and mid-stage companies in analyzing business demands and providing solutions based on clear market drivers to help take their business to the next level. Today his primary focus is rooted in advancing the cause for purpose driven businesses and organizations eager to elevate the World we share. He is the Founder and CEO of Share One, the household name for helping businesses capture and use video testimonials to drive growth. Questions We Answer in This Episode: What got you into video testimonials? Why should someone invest (time and money) in collecting video testimonials? What difference is the screenshots of Facebook comments and video testimonials? How do you actually get your clients to give you a video? (and say the right words!) The objections a health professional can sometimes have are go something like this: I feel awkward or my clients would never do that - what now? If you want to see a couple suburb testimonials done by ShareOne, head to our show notes. Connect with Dan: https://www.share.one/trial On Social: Instagram: https://www.instagram.com/danlievens/ Resources: Flipping 50 Menopause Fitness Specialist: https://www.flippingfifty.com/specialist Business Scorecard: https://www.fitnessmarketingacademy/scorecard Take the Quiz for Support: https://fitnessmarketingacademy.com/quiz/ Other Episodes You Might Like: Creating Shared Experiences with Clients to Deepen Relationships and Loyalty: https://fitnessmarketingacademy.com/relationships-and-loyalty/ From Unknown to Online Success: Building Your Brand Presence: https://fitnessmarketingacademy.com/building-your-brand-presence/ Social Media Marketing Strategy from a Boss Babe Herself: https://fitnessmarketingacademy.com/social-media-marketing-strategy/…
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She Means Fitness Business
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Build your brand through the art of storytelling in fitness marketing. It doesn’t end in success stories or inspirational quotes; it’s about creating a brand identity to connect with your market and potential clients. In this episode, we explore the in-depth power of storytelling in fitness marketing and provide actionable strategies that you can use to craft compelling stories that resonate with your audience so you can grow your fitness brand. know how to create a brand identity that connects and resonates with your audience. My Guest: Linda Melone is the founder of The Copy Worx, a seasoned B2B copywriter, former personal trainer, and email strategist with over 15 years of experience in the health, wellness, and fitness industries. With a proven track record, including a $70k contract from a single email sequence and a 44% lift in homepage conversions, Linda’s work speaks for itself. She loves helping fitness businesses not just survive but thrive in a competitive landscape by using copy that connects on a deeper level and drives real results. Questions We Answer in This Episode: How can fitness brands leverage storytelling to create a more compelling value proposition? [00:14:47] What are the key elements of an engaging fitness narrative that resonate with both current and potential customers? [00:15:43] What role does customer psychology play in crafting effective fitness stories, and how do you tap into it? [00:32:41] How can fitness professionals incorporate storytelling into their email marketing to boost open rates and conversions? [00:15:59] [00:26:21] What mistakes do fitness brands commonly make when trying to tell their story, and how can they avoid them? [00:11:39] Connect with Linda: https://thecopyworx.com/ On Social: Facebook: https://www.facebook.com/LindaMeloneWrites/ Instagram: https://www.instagram.com/lindamelone17/ LinkedIn: https://www.linkedin.com/in/linda-melone/ Twitter: https://twitter.com/LindaMelone YouTube: https://www.youtube.com/channel/UCS Other Episodes You Might Like: Storytelling for Fitness and Health Coaches: Get Emails Opened and Read: https://www.fitnessmarketingmastery.com/storytelling-for-fitness-and-health-coaches/ Branding for Fitness Professionals | Personal Trainers & Health Coaches: https://www.fitnessmarketingmastery.com/branding-you/ Resources: Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Flipping 50 Menopause Fitness Specialist: https://www.flippnigfifty.com/specialist…
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She Means Fitness Business
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If you want to gain referrals from doctors working with your demographic whether for HRT or using a GLP-1 drug, learn how to show what you do. It’s not your certifications or your website. It’s the art of communicating what you do and how you do it by demonstrating or by testimonials that will win you referrals. My Guest: Emily Sadri is a Board Certified Women’s Health Nurse Practitioner, Certified Nurse Midwife, and the founder of Aurelia Health, a modern telemedicine practice for women over 35. Aurelia Health provides comprehensive hormone replacement therapy and weight loss support with long visits and un-rushed care. Emily is passionate about making complex hormonal topics accessible and believes that great health starts with happy hormones and a balanced stress response. Questions We Answer in this Episode: How can you, within your scope of practice, support the female clients you’re working with in midlife? [00:08:58] What is attractive about a health and fitness professional for a provider so that you can be that? [00:11:57] What coaches do you refer to? [00:13:24] What is Emily’s tip for success in working with this demographic? [00:13:50] There you have it. This is a blue ocean waiting for you. Few coaches and trainers do this outreach to the medical community well. This is not an email campaign. This is getting to know one doctor at a time and letting them know you and what you do. You heard it here! To gain referrals you also may want to consider referring clients to others. Connect with Emily and The Perimenopause Revolution Summit: https://www.flippingfifty.com/revolution On Social: Instagram: https://www.instagram.com/emilysadri_np/ Facebook: https://www.facebook.com/emilysadri.np.ohio Resources: Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Flipping 50 Menopause Fitness Specialist: https://www.flippnigfifty.com/specialist Other Episodes You Might Like: Coaching Client Nutrition within Scope of Practice for Revenue & Impact: https://www.fitnessmarketingmastery.com/coaching-nutrition-clients/ Is There a Boundary Between Your Personal and Professional Self? https://www.fitnessmarketingmastery.com/boundary-personal-professional-self/ Tools to Get Clients to Stick With Their Exercise: https://www.fitnessmarketingmastery.com/clients-stick-with-their-exercise/ Optimizing Hormones Early in Perimenopause: https://www.flippingfifty.com/optimizing-hormones-early…
You can use words for a competitive edge no matter what level of experience you have. In this world of seconds-long attention span and how do you come up with the words that attract the right audience? Those that would love to learn and follow your guidance? My Guest: Sam Horn is the CEO of the Intrigue Agency. Her 3 TEDx talks and 10 books have been featured in New York Times and presented to Oracle, Intel, Accenture, and NASA. As the former Executive Director of the world-renowned Maui Writers Conference and one of LinkedIn Learning's most popular communication instructors, she helps people craft one-of-a-kind books, talks, and careers that scale their income and impact - for good. Questions we answer in this episode: How do you come up with content that matters? [00:08:09] Why would people love to follow you (and they would!)? [00:16:59] Where do “good ideas” come from? [00:13:07] Notes from Sam Horn: Where do you go that people want to go? [00:17:28] Who do you meet that people would like to meet? [00:17:53] What is one piece of advice? [00:18:10] What have you learned that people would like to learn? [00:18:20] Do you use of words for a competitive edge right now? I encourage you to think about how much intrigue you yourself stir when you’re in conversation with someone. You are not boring! It is not uncommon though for us to give a quick answer because we aren’t used to the spotlight and it’s not even that we assume someone knows what we do, we just haven’t flexed this muscle of being the one talking and we aren’t going to be comfortable with it right away if that’s the case. I’ve observed trainers from college coursework, to internships to first jobs to 40 year colleagues. There are varying degrees of confidence. But notice a long time coach? He or she doesn’t mutter, doesn’t care who else hears it, they want that message loud and clear. Connect with Sam: https://samhorn.com/ On Social: Facebook: https://www.facebook.com/SamHornPOP/ Instagram: https://www.instagram.com/samhornintrigue/ Twitter: https://twitter.com/SamHornIntrigue LinkedIn: https://www.linkedin.com/in/samhorn/ Other Episodes You Might Like: Social Media Marketing Strategy from a Boss Babe Herself: https://www.fitnessmarketingmastery.com/social-media-marketing-strategy/ Develop & Define Your Brand Voice | Fitness Marketing Made Easy: https://www.fitnessmarketingmastery.com/define-your-brand-voice/ Resources: Marketing to Women: https://www.fitnessmarketingmastery.com/copywriting-course SOMEDAY is Not a Day in the Week, What Are You Putting Off? https://www.flippingfifty.com/someday-is-not-a-day-in-the-week/…
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She Means Fitness Business
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Content creation mistakes most health professionals make can keep you hidden from the people you can serve! In this episode, Debra Atkinson and intern Hope Ogg discuss the critical aspects of content creation and the common mistakes that can hinder your success as a health & fitness professional. From understanding your audience to the importance of SEO, Debra provides actionable advice to help you refine your content strategy and boost engagement. Learn how to avoid the pitfalls and create content that resonates with your audience, ultimately driving your business forward. Take your content creation skills to the next level! By focusing on these key elements, you'll not only avoid common mistakes but also create content that stands out, engages your audience, and effectively promotes your fitness business. Ever wonder why your content isn't getting the traction you expected? Are you struggling to keep your audience engaged? Stay tuned as we explore the pitfalls that might be holding you back and share practical strategies to elevate your content game! These content creation mistakes fitness professionals make and uncovering the common mistakes that health and fitness professionals make. Whether you're a seasoned pro or just starting out, this episode is packed with tips to help you create compelling content that engages your audience and drives your business forward. Questions We Answer in This Episode: If you were going to create your first ever social media post how would you decide what to post? Do you know what the biggest mistake most health pros make with content creation is? Let’s first define content The 4 ways you use social media (research, social proof, marketing, sales) What are the most common content creation mistakes fitness professionals make? How can you identify and understand your target audience better? What tools and resources can streamline the content creation process? How can you use analytics to refine your content strategy? Why is authenticity vital in connecting with your audience? Other Episodes You Might Like: https://www.fitnessmarketingmastery.com/repurpose-schedule-track-content-creation/ https://www.fitnessmarketingmastery.com/fast-fixes-for-social-media/ https://www.fitnessmarketingmastery.com/define-your-brand-voice/ https://www.fitnessmarketingmastery.com/Killer-Social-Media-Strategy…
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She Means Fitness Business
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This was seriously from fear to there. I'll share how I built this online fitness business from the ground up. Before you dive in: there were tears. Oh, I had big dreams, and I had no fear of rolling up my sleeves. But I was a midwestern girl from an upper middle income family in a conservative small town in the middle of the midwest. I had no parents engrossed in entrepreneurship or sales. They and I thought I had "made it" when I began teaching at the university. Stable, steady, benefits. Wasn't that the goal? Well for me there was always a desire for more and wondering what was on the other side. What was it like to have a more flexible work life and be in charge of the speed at which you did things? How It started Obstacles I encountered How I built this online fitness business What you'll find here so that you can too How it's going What it was like starting in 2013 vs today One of the things few of us show on social media is the struggle. We get right to the good stuff and don't share our low points. They're the curated images that have been air-brushed or full makeup and a "thin" day. When you consider how I built this online fitness business, you'll understand it was ugly and hard and one of the hardest things is no one talks about the mental struggle. Again, we just pretend it was always this way. If I share the good, I think I owe it to you and to me to share the bad, don't you agree? Please let me know how you liked, Fear to There | How I Built This Online Fitness Business Website: https://fitnessmarketingmastery.com On Social: LinkedIn: https://www.linkedin.com/in/debraatkinson Instagram: https://www.instagram.com/flipping50tv YouTube: https://www.youtube.com/flipping50tv…
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She Means Fitness Business
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Listen to me coaching our Flipping 50 intern on how to create a killer social media strategy. If you’re a health coach, I want you to follow along. If you have a platform or channel and your engagement isn’t great, you may be tempted to blow this off. Don’t! Just a thought, but it’s those of us that stay coachable and curious and know just because we’re doing it or delegating it doesn’t mean we don’t have the opportunity to create the 2.0 or even 4.0 version. Everyone loves Instagram. Those who may not actually love it, still find it hard to resist! For health pros it’s tempting to start with beautiful pictures, recipes, hashtags, posting frequency and miss the part that really makes it a strategy! Questions We Answer in this Episode: Who do you want to serve? What do they want? Why don’t they have it? What’s their biggest problem How long has it been bothering them? How urgent is that problem? What if they don’t solve this problem? What have they tried? What happened with other things they tried? What do they fear? What do they dream about/would be ideal? When you Know That, You Want to Know This: Talk about the problem 80% of the time Position yourself as the solution 20% of the time Make an offer on your posts less than 1% of the time Make them the hero Be vulnerable about your problem Determine 3 or 4 pillars of content that you’ll share For example: Specific “recipes” - food, exercise, sleep, at-home facials, essential oils A personal share or story related to your audience’ problem that says, I’ve been there or reveals mistakes you’ve made, helps them get to know you. Research ? ?? Knowing Why Makes Killer Social Media Strategy What do you want them to do? Are you selling services or products now or in the future? Are you trying to do research first? Are you going to target local or digital customers? Do you want the platform to be for social proof or to grow an audience of paying customers? Are you the brand? Or are you representing a brand? This all is foundational before you start simply posting to post, trying to find recipes to share, walking and talking to post. What accounts do you follow and like? Why do you like them? What would you do differently? Would your ideal customer like it or need something else? Other Episodes You Might Like: https://www.fitnessmarketingmastery.com/repurpose-schedule-track-content-creation/ https://www.fitnessmarketingmastery.com/fast-fixes-for-social-media/ https://www.fitnessmarketingmastery.com/define-your-brand-voice/ Resources: Health Coaches Scorecard: https://www.fitnessmarketingmastery.com/Scorecard Marketing to Women: https://www.fitnessmarketingmastery.com/copywriting-course Menopause Fitness Specialist: https://www.flippingfifty.com/specialist…
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She Means Fitness Business
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To grow a thriving business you need magnetic brand visibility. Everyone needs to know you and identify with you. Or at least, your ideal customers do. In fact, anyone else should be somewhat repelled. This episode is worth the listen. Before you listen, bring to mind any pictures you may have posted on social media, any images on your website. Think about the favorite pictures you have of yourself, and think of those you dislike. That will all make sense as you listen. I think you’ll find this episode insightful and if you’re planning social media posts or a new photo shoot for your website, priceless. Maybe you’ll consider joining us in a future pros retreat for upgrading your brand. My Guest: Julie Magnussen is a brand photographer helping women in business transform their visual brand through her signature Magnetic Brand Photoshoot method so they can embody their worth, showcase their authentic brand story, attract soulmate clients and expand their bottom line. Questions We Answer in This Episode: What does it mean to show up "authentically" online? Where do you feel like people are missing-the-mark when it comes to sharing their personal brand online? What role does branding play in the photos we share? Why is it important? Why do you think people are hopping on the "faceless account" trend? Why are they posting and ghosting? Is this sustainable? You like to guide people out of the "sea of sameness." Why does this matter? What is one thing we can do today to move out of that pool of forgettable brands? Walk me through how we create a visual picture of our authenticity. Connect with Julie: https://www.jmbrandphotography.com/ On Social: Instagram: @juliemagnussen Other Episodes You Might Like: Social Media Marketing: https://www.fitnessmarketingmastery.com/social-media-marketing-strategy/ Define and Develop Your Brand Voice: https://www.fitnessmarketingmastery.com/define-your-brand-voice/ Resources: Crafted to Click may look familiar!! https://jmbrandphotography.myflodesk.com/craftedtoclick…
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She Means Fitness Business
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Building your brand presence is a series of things that make YOU not another trainer or coach but THE recognizable one that attracts your ideal client. For many of the trainers and coaches I’ve seen just starting out, this is the missing piece in designing a life and business you love. But there are 3 ways you might get stuck building your brand presence: . It feels illusive, building your brand presence, you might think is as easy as consistently using bright pink in clothing and your logo. You aren’t sure yet what you want that to be. You’re spending so much time thinking about this you’re not taking real action to make offers and close deals. Today’s guest is rebuilding her own. She’s pivoted at 50 as many women do to something more soul-satisfying and that had the prerequisite of gaining the life and professional experience you have now. If this sounds familiar, and your midlife flipping your focus or really digging in, I think you’ll love this. My Guest: Jenna Capozzi brings over 30 years of C-level executive experience, having led innovative projects for global brands such as Samsung, Target, and BMW, and produced notable films and TV shows. Transitioning from Hollywood to empowering the next generation of leaders, she leverages her extensive background to guide individuals towards impactful leadership with Forte Femme. Jenna dedicates herself to mentoring individuals, emphasizing the importance of community support and personal growth. Her mission is to nurture leaders ready to make a significant difference, utilizing her vast achievements in entertainment and advertising, coupled with her passion for helping others achieve their goals with confidence and clarity. Committed to the idea that leadership and purpose are crucial for lasting change, Jenna aims to support emerging leaders in making a meaningful impact, by building an audience and assisting others on their journey. Questions We Answer in This Episode: Can you share the moment you realized something significant was missing in your life? Was there ever a moment with a big name brand or client where you had to convince someone to see the vision you had? How did your experiences in the high-pressure environment of marketing in Hollywood shape your approach to founding your own business? What inspired you to specifically target this demographic? What advice do you have for women who fear it's too late to chase their dreams or start anew? You host retreats you describe as “work-cations.” Can you describe that kind of experience and your vision for those? How do you incorporate your personal interests, like curating memorable travel experiences, into the retreats and programs within your business? Connect with Jenna: https://leadwithjenna.com/ https://retreatswithjenna.com Social Media: Facebook - https://www.facebook.com/jennacapozzirutgersson Instagram - https://www.instagram.com/jennacapozzi_forte Other Episodes You Might Like: ABCs of Branding: https://www.fitnessmarketingmastery.com/abcs-of-branding-your-fitness-business-for-more-business/ Facebook Ads Strategy: https://www.fitnessmarketingmastery.com/facebook-ad-strategies/ Resources: Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Flipping 50 Menopause Fitness Specialist: https://www.flippnigfifty.com/specialist…
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She Means Fitness Business
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Have you ever thought about hiring an intern or getting free labor? Through an intern from a community college or university? If you've never thought about it, but now you're wondering should I think about it or if you Yes, I've thought about it but wondered, are you in the right position? Are you ready to hire an intern? This is your episode tune in. Ready to Grow Your Expertise as a Menopause Fitness Specialist? We’re open for enrollment. Learn more about it in this free webinar replay you can watch: The Exercise Mistakes Keeping Women Fat, Sick and Aging Faster. Just click here. This episode is all about interns! We reverse engineer from hiring interns, attracting them, writing a description and how you know if you really are ready and what ideal mindset you'll have before hiring your internship. So we do this twofold and we do this very informally. My intern for the summer of 2024 started yesterday as we recorded this podcast episode. And so I asked her, let's do this. Let's just be transparent. What did you want? How does it work when you're picking an internship? What about the description appealed to you? And then I talked about what I was looking for in an intern. What I wanted, what I was hoping, what I hope at the end of this happens and I hope most of all that it will help you. Resources: Health Coaching Scorecard: https://www.flippingfifty.com/scorecard Marketing to Women Copywriting Course: https://www.flippingfifty.com/copywriting-course Other Episodes You Might Like: Hiring Help Like a Pro: https://www.fitnessmarketingmastery.com/hiring-help/ 10 Ways to Operate Like a Team without Hiring a Team: https://www.fitnessmarketingmastery.com/hiring-a-team/ Hiring Wrong? The First Person to Hire: https://www.fitnessmarketingmastery.com/important-position-fitness-business-youre-hiring-wrong/…
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