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Align All of Your Teams Into a Customer-centric Organization - Michael Hinshaw
Manage episode 448773476 series 2736749
In this week’s episode of the SIMPLE brand podcast, I talk with Michael Hinshaw.
Michael’s the founder and president of customer experience consultancy McorpCX where they help brands make customer experience easier for their leadership, their people, and their customers. He’s recognized on over a dozen "Top Global CX Influencers" lists.
And Michael’s the co-author of two best-selling books including his latest - Experience Rules! The Experience Operating System (XOS) and 8 Keys to Enable It.
Here’s what we discuss:
- Who really defines your customer experience
- It takes more than surveys to understand your customers
- How to align silos in your organization
- Non-customer facing teams still impact the customer experience
- How your culture drives your customer experience approach
RESOURCES FROM THIS EPISODE:
151集单集
Manage episode 448773476 series 2736749
In this week’s episode of the SIMPLE brand podcast, I talk with Michael Hinshaw.
Michael’s the founder and president of customer experience consultancy McorpCX where they help brands make customer experience easier for their leadership, their people, and their customers. He’s recognized on over a dozen "Top Global CX Influencers" lists.
And Michael’s the co-author of two best-selling books including his latest - Experience Rules! The Experience Operating System (XOS) and 8 Keys to Enable It.
Here’s what we discuss:
- Who really defines your customer experience
- It takes more than surveys to understand your customers
- How to align silos in your organization
- Non-customer facing teams still impact the customer experience
- How your culture drives your customer experience approach
RESOURCES FROM THIS EPISODE:
151集单集
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