[Acquired By Apple] Beats By Dre’s Omar Johnson On Building A Brand And Standing Out Sit Down Startup podcast

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[Acquired by Apple] Beats by Dre’s Omar Johnson on building a brand and standing out

2y ago 25:39

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内容由Adam O'Donnell提供。所有播客内容（包括剧集、图形和播客描述）均由 Adam O'Donnell 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In 2010, Beats by Dre saw a huge opportunity to pivot and make a mark. They were able to uniquely combine the world of sports and music in a way people hadn’t seen before. A clear vision and authentic messaging helped differentiate themselves.

We talked with former CMO, Omar Johnson, who shared insights from Beats’ early days:

Set clear objectives. Find an authentic place for your product.

Discover interesting ways to tell the same story. Come up with a clear and simple focus and apply that message to different contexts.

Listen to people’s needs. Pay attention to real human behaviors — listening is what sparks big ideas.

… continue reading

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Artwork

[Acquired by Apple] Beats by Dre’s Omar Johnson on building a brand and standing out

Sit Down Startup

published 2y ago

分享

MP3•单集首页

内容由Adam O'Donnell提供。所有播客内容（包括剧集、图形和播客描述）均由 Adam O'Donnell 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

In 2010, Beats by Dre saw a huge opportunity to pivot and make a mark. They were able to uniquely combine the world of sports and music in a way people hadn’t seen before. A clear vision and authentic messaging helped differentiate themselves.

We talked with former CMO, Omar Johnson, who shared insights from Beats’ early days:

Set clear objectives. Find an authentic place for your product.

Discover interesting ways to tell the same story. Come up with a clear and simple focus and apply that message to different contexts.

Listen to people’s needs. Pay attention to real human behaviors — listening is what sparks big ideas.

… continue reading

95集单集

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