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Branding Is Everything with Ruben Alvarez
Manage episode 318809100 series 3296393
内容由Kris Sykes and Brian Goldsack, Brian Goldsack, and Kris Sykes提供。所有播客内容（包括剧集、图形和播客描述）均由 Kris Sykes and Brian Goldsack, Brian Goldsack, and Kris Sykes 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
In this episode of the Success Fundamentals Podcast, Ruben Alvarez is joining Kris Sykes and Brian Goldsack. He is the founder of The Marketing Hunters and the host of the #INFORTHEKILL podcast that made it to the Top 5 Podcasts to listen to during COVID19.
Ruben shares the whole concept behind branding and what drove him to be a branding expert. He explains the idea that “the brand precedes the sale” and that gaining credibility is never original, it is simply borrowed from someone else's success. Ruben also shares how empowered he feels when he becomes comfortable doing what others are not willing to do for him to achieve his success.
Stay tuned to hear more about Ruben as he shares the different ways branding helps you and your business succeed.
HIGHLIGHTS
- Delivering an experience is now the focal point of branding
- A powerful brand leverages the principles of attention
- All credibility is borrowed
- Follow in the right people's footsteps of success
QUOTES
Ruben: “We work with this person and we work with this person and we're delivering this experience of we're relevant and we're new and we're not going to let you feel like we're this old company that just basically is outdated and irrelevant.”
Ruben: “All credibility is borrowed from somebody else. We never create our own credibility ever. I have a YouTube channel in which I review products. I am borrowing the credibility of the people's product's name to grow my name."
Ruben: "That's all it is with branding is you just don't want to compete with people. Ever. Just find a way to never compete with someone."
Follow Ruben on the following links below:
- Website: https://www.rubenalvarez.com/
- LinkedIn: https://www.linkedin.com/in/iamrubenalvarez/
Follow Success Fundamentals on the following links below:
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