Sell Without Selling Out with Andy Paul

Success Fundamentals

In this episode of the Success Fundamentals Podcast, Kris Sykes and Brian Goldsack talk to Andy Paul. Andy is the host of the Sales Enablement with Andy Paul podcast and author of the soon-to-be-released book titled Sell Without Selling Out: A Guide to Success on Your Own Terms.

Andy’s insight on sales is a breath of fresh air, as he advocates understanding and curiosity as the main driver of sales, not persuasion. Andy maintains that sales should be about helping people, not manipulating or coercing customers to close a sale. Andy’s views about success are also decidedly not about monetary reward. Instead, he values flexibility and freedom to be wherever he needs to be, while also providing adequately for his personal and family needs.

HIGHLIGHTS

• Small businesses can compete with larger players
• Success starts with asking questions
• Most sellers have the wrong mindset about their job
• Can sales be fully-automated in the future?
• Finding a mentor in a customer
• Customers are not just buying products, they're buying you
• Curiosity and empathy helps you understand your customer's needs better
• Never stop learning, be persistent, and be intentional
• Success can be about freedom and flexibility, not money
• Focus on the work, and monetary reward will follow
• Sell without selling out

QUOTES

Andy: "I believe in the first few years of my career, my customers really taught me how to sell to them. It was just a matter of engaging with them on a human level and using my curiosity to make sure I really got to a point where I feel like I understood them, they felt like I understood them as well."

Andy: "We need to change the way we educate sellers. It's not about persuasion, it's about understanding and helping."

Andy: "Sure, we're gonna see more of certain processes that are gonna be automated, without a doubt. But at the end of the day it's still gonna be a human business. Selling is still gonna be a human business because empathy, creativity, and intuition, these things that you can't automate are still so important in the whole equation."

Follow Andy on the following links below:

• Linkedin: https://www.linkedin.com/in/realandypaul/
• Podcast: https://podcasts.apple.com/us/podcast/sales-enablement-podcast-with-andy-paul/id1046045197
• Book: https://www.amazon.com/Sell-Without-Selling-Out-Success/dp/1989603572

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