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Branding Queens, with Kim Rozdeba (Marketing, Promotions, Customer Relations, Olympics)

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Manage episode 432772604 series 60925
内容由Southwestern Family of Podcasts提供。所有播客内容(包括剧集、图形和播客描述)均由 Southwestern Family of Podcasts 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Marketing, PR, and comms expert Kim Rozdeba shares insights from his book, “Branding Queens”, including what exactly a brand IS, the 5 C’s of branding, the paradox of expectation, the Oprah test, and why having your own personal brand might be a trap, plus, reminisces about carrying the Olympic torch in the ’88 games.

  continue reading

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Manage episode 432772604 series 60925
内容由Southwestern Family of Podcasts提供。所有播客内容(包括剧集、图形和播客描述)均由 Southwestern Family of Podcasts 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Marketing, PR, and comms expert Kim Rozdeba shares insights from his book, “Branding Queens”, including what exactly a brand IS, the 5 C’s of branding, the paradox of expectation, the Oprah test, and why having your own personal brand might be a trap, plus, reminisces about carrying the Olympic torch in the ’88 games.

  continue reading

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