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Doug Zarkin - Author of "Moving Your Brand Out Of The Friend Zone"

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Manage episode 378152934 series 3302718
内容由Ryan Berman提供。所有播客内容(包括剧集、图形和播客描述)均由 Ryan Berman 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

You can teach the skill, but you can’t teach the will. Meet proven marketing leader Doug Zarkin who has a remarkable track record of building brands and delivering for companies like Victoria’s Secret, Avon, and Pearle Vision. In his conversation with Ryan, Doug shares a handful of gems from his forthcoming book, "Moving Your Brand Out Of The Friend Zone", a playbook to elevate your brand beyond consumer friendship. The two also dive into the importance of "thinking human”, why a decision by consensus is never going to be a decision, and how if you’re not “hiring for passion” you’re making the wrong hire. Finally, the two discuss the importance of winning and how this concept is different than the importance of perfecting.

  continue reading

163集单集

Artwork
icon分享
 
Manage episode 378152934 series 3302718
内容由Ryan Berman提供。所有播客内容(包括剧集、图形和播客描述)均由 Ryan Berman 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

You can teach the skill, but you can’t teach the will. Meet proven marketing leader Doug Zarkin who has a remarkable track record of building brands and delivering for companies like Victoria’s Secret, Avon, and Pearle Vision. In his conversation with Ryan, Doug shares a handful of gems from his forthcoming book, "Moving Your Brand Out Of The Friend Zone", a playbook to elevate your brand beyond consumer friendship. The two also dive into the importance of "thinking human”, why a decision by consensus is never going to be a decision, and how if you’re not “hiring for passion” you’re making the wrong hire. Finally, the two discuss the importance of winning and how this concept is different than the importance of perfecting.

  continue reading

163集单集

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