The First Customer - Creating a Roadmap To Meaningful Metrics with Founder Catherine Griffin

The First Customer

In this episode, I was lucky enough to interview Catherine Griffin, Founder of Impactable.
Catherine recounts how her experiences leading a fund and accelerator in Philadelphia, which focused on social entrepreneurship and global innovation initiatives, inspired the creation of Impactable. Catherine explains that Impactable is a predictive impact analytics and reporting platform designed for both founders and investors. The platform helps startups and private companies measure and report their impact, while also enabling investors to aggregate and analyze the impact across their portfolios. The company's goal is to drive capital toward businesses with the potential for significant impact, particularly in areas like climate tech, ag tech, and justice tech.

Catherine also discusses the challenges of building and scaling Impactable, highlighting the importance of relationships and community support, especially in Philadelphia, where the company found its first customers. She emphasizes the need to prioritize the founder market to ensure the platform's value before expanding to the investor side. Despite the challenges, Catherine notes the growing interest in Impactable, driven by a mix of direct outreach, partnerships, and increasing inbound leads from conferences and other industry events.
Dive into the pulse of impact-driven business with Catherine Griffin as she shares her path to reshaping how we measure success in this episode of The First Customer!
Guest Info:
Impactable
http://www.ImpactableX.com
Catherine Griffin's LinkedIn
https://www.linkedin.com/in/catherine-griffin-0a07976/
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https://www.linkedin.com/in/jayaigner/
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https://www.firstcustomerpodcast.com
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