430: Not All Leads Are Created Equal with B2B Sales Maverick AJ Cassata

The Foundr Podcast with Nathan Chan

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1+ y ago 44:46

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Does the word “sales” make you squeamish or intimidated? If so, then this episode is for you. AJ Cassata is a maverick B2B sales consultant who helps entrepreneurs grow their businesses fast with his straightforward, systematic, and scalable approach to sales growth. His company, Revenue Boost, helps clients create a system for lead generation instead of just winging it.

Listen to Nathan and AJ discuss:

Starting in door-to-door sales as a teenager
Persevering through failure in his first business
Starting Revenue Boost to focus on lead generation
Why not all leads are created equal
How to stand out amongst competitors
Why cold emails are still powerful
Implementing a repeatable process to get clients
How to spend zero dollars on advertising
LinkedIn Navigator tips and tricks
Why subject lines should be a disguise
And much more B2B sales strategies...

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