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504: The State of Email Marketing in 2024 | Email Expert Chase Dimond

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内容由Nathan Chan and Foundr Media提供。所有播客内容(包括剧集、图形和播客描述)均由 Nathan Chan and Foundr Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Email is still the highest converting and cheapest marketing channel for ecommerce. But how can you scale your program, protect against unsubs, and stay engaged with your audience? Ecommerce email marketer Chase Dimond returns to the podcast for a state of email marketing in 2024, including what AI tools are helping brands reach their audience efficiently. Dimond is an ecommerce email marketer and partner at Structured. Since launching in June 2018, Structured has helped clients send over a billion emails, resulting in over $150 million in email-attributable revenue.

In this episode, you’ll learn:

  • Why email accounts for up to half of ecommerce revenue
  • 7 steps to set up your email marketing program
  • Why email only converts if you have good leads coming through
  • How frequently you should send emails
  • Why a preference page will save unsubscribes
  • Frequency vs variety
  • Why you should allow people to self-select
  • About AI email tools
  • Dimond’s AI hacks for scaling content
  • What is predictive analytics
  • And more email marketing advice…

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.

Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...

For more Foundr content, follow us on your favorite platform:

  continue reading

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Manage episode 408304196 series 2609669
内容由Nathan Chan and Foundr Media提供。所有播客内容(包括剧集、图形和播客描述)均由 Nathan Chan and Foundr Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Email is still the highest converting and cheapest marketing channel for ecommerce. But how can you scale your program, protect against unsubs, and stay engaged with your audience? Ecommerce email marketer Chase Dimond returns to the podcast for a state of email marketing in 2024, including what AI tools are helping brands reach their audience efficiently. Dimond is an ecommerce email marketer and partner at Structured. Since launching in June 2018, Structured has helped clients send over a billion emails, resulting in over $150 million in email-attributable revenue.

In this episode, you’ll learn:

  • Why email accounts for up to half of ecommerce revenue
  • 7 steps to set up your email marketing program
  • Why email only converts if you have good leads coming through
  • How frequently you should send emails
  • Why a preference page will save unsubscribes
  • Frequency vs variety
  • Why you should allow people to self-select
  • About AI email tools
  • Dimond’s AI hacks for scaling content
  • What is predictive analytics
  • And more email marketing advice…

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.

Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...

For more Foundr content, follow us on your favorite platform:

  continue reading

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