Clearing the Hurdles of AV Design

The Future Car: A Siemens Podcast

A widespread transformation is taking place in the automotive and transportation industries. Changes in technology, societal pressures, and regulations are all pushing vehicles to become more sustainable, safe, accessible, and smart.

This is driving a change in the nature of vehicles and how they are engaged by the user. In response to these trends and pressures, automakers are doubling down on electrification and continuing to invest in developing automated driving features and autonomous vehicles.

Autonomous vehicle development will only become more important in the marketplace as the competition to produce new and advanced vehicle features continues to mount. Today, automakers must focus on developing advanced features and functions to stand out in a competitive landscape.

As the emphasis on advanced vehicle features continues to grow, so does the design challenge for the engineers. So, how do companies address increasing complexity in vehicle design, and how do the specific needs of autonomous vehicles affect the process?

In this episode of the Future Car Podcast, Nand Kochhar, VP of Automotive and Transportation Industries, and I, Conor Peick, Thought Leadership team writer, continue a series of conversations on autonomous vehicles and how they will shape the future of mobility.

We chat with Mark Sampson, MBSE Product Manager at Siemens Digital Industries Software, to better understand how digitalized design methodologies and a systems-engineering approach can help companies manage and overcome the complexities of designing and testing, and validating advanced vehicle technologies.