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People Like Us do Things Like This
Manage episode 290664024 series 2648598
内容由Susan Morgan Bailey提供。所有播客内容（包括剧集、图形和播客描述）均由 Susan Morgan Bailey 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
The title of this episode is borrowed from Seth Godin, a marketing teacher who like my guest for this episode understands deeply the connection between marketing (going to the people in an effort to get them to adopt behavior) and culture (system of values, symbols and norms that informs who people are and how they behave).
Successful organizations have learned they must be clear on who they are and who they believe is a good match for their culture. They have also learned the concepts of marketing apply well beyond the sales department.
My guest for this episode is brilliant marketing professional Marcus Collins, Head of Planning at WKNY and Marketing Professor at the University of Michigan. Marcus studies cultural contagion and meaning-making to help those who aim to put ideas in the world that inspire people to take action. Listen in to gain new perspective on marketing and culture and the steps you can take to use these concepts to create a culture that attracts and retains extraordinary talent.
Connect with Marcus Collins Website: www.marctothec.com LinkedIn : https://www.linkedin.com/in/marctothec Connect with Susan Morgan Bailey Email: susan.bailey@marshMMA.com LinkedIn: https://www.linkedin.com/in/susanmbailey/
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