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Investment Memo: How "Sumday" is enabling every business to measure their carbon impact
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Featuring two of the co-founders, Jess Richmond & Lindsay Ellis, building from Tasmania for the world!
Welcome to installment #23 of the Investment Memo series and episode #124 on the show.
Submit this EOI for your company to be considered in future episodes of this special series!
This exciting startup Sumday, is empowering accountants to re-define how the world measures and reports on environmental impact.
In this conversation with 2 of the co-founders, Jess Richmond and Lindsay Ellis, based in Tasmania, Australia — learn about how their regional upbringing and global work experiences from Dubai to Norway influences their outlook on life today. This one’s candid, I asked them about how they first met which is quite the story, the magic moments that led to leaving their full time jobs and going all in on building Sumday, crucible moments including their first customer, their first product and engineer hires and transitioning from an accounting firm to a software platform.
Be sure to have your notepad ready to understand what exactly is carbon accounting, what are scope 1,2 and 3 emissions. And in what can seem a crowded space, how have Sunday built their point of difference for investors, customers and employees to join them on this mission, as they bring the future today, building in Tasmania, Australia for the world.
It’s time to explore your curiosity. Please enjoy!
(Timestamps below)
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02:29 - Jess’s influences from Tasmania, Dubai, Melbourne
03:55 - Linday’s influences from Perth, Norway, NZ
05:04 - Most impactful career experiences to date
10:37 - How Lindsay and Jess met
13:35 - Playing in the arena to reduce emissions
16:30 - Realising importance of analysis + storytelling
17:37 - Decision to go all-in
21:30 - Crucible moment this could be a large business
24:00 - Funny stories of first senior hires
25:35 - Generating significant traction
28:30 - Transition from accounting firm to software platform
31:33 - Defining carbon accounting and scope 1,2 and 3
35:59 - Sunday’s points of difference
42:32 - Building from Tasmania for the world
44:30 - Upcoming job openings and skill sets in team
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