Deeply Rooted with Dulce Rivera

The Ladies Who Lead

Dulce Rivera shares her inspiring journey from a college student to the CEO of Mi Pueblo, a multi-generational family-owned supermarket serving the Hispanic community. She reflects on the challenges of being a first-generation college graduate, the importance of family support, and her experiences navigating cultural identity and gender bias in the business world. Dulce highlights her personal growth, the value of mentorship, and the emotional connection to food, all while emphasizing the role of culture and community in her work.

Throughout the conversation, Dulce discusses her leadership in establishing a Latino student organization and her role in shaping Mi Pueblo into a key player in the community. She speaks about the deep sense of purpose and legacy tied to her work, and how success, for her, is defined not only by business achievements but by the impact she has on her family, her employees, and the broader community. Ultimately, Dulce underscores the importance of staying rooted in one's cultural values while embracing the challenges and rewards of leadership.

Takeaways

• Dulce emphasizes the importance of asking for help when overwhelmed.
• She reflects on the challenges of being a first-generation business leader.
• Dulce's experience highlights the impact of gender bias in the workplace.
• Family support has been crucial in her journey as a business owner.
• She values the close-knit family dynamics in her business.
• Dulce's college experience was marked by cultural challenges and imposter syndrome.
• She learned the importance of resilience in the face of academic setbacks.
• Dulce's pride in being a first-generation college graduate is evident.
• She recognizes the significance of her cultural identity in her success.
• Dulce aims to mentor others navigating similar challenges. Dulce's college experience was transformed by a supportive friend.
• Mentorship plays a crucial role in personal and professional growth.
• Food serves as a cultural bridge and emotional connection.
• Mi Pueblo aims to create a welcoming space for all communities.
• Community events like Fiesta celebrate cultural diversity and provide scholarships.
• Deep roots in culture are essential for personal identity.
• Success is defined by family happiness and community impact.
• Navigating business challenges requires strong leadership and support.
• Building a community involves giving back and fostering connections.
• Business changes can be difficult but is necessary for growth.

Chapters

00:00 Introduction and Personal Updates

02:48 Dulce's Journey to Leadership

06:14 Overcoming Gender Bias in Business

08:53 Family Dynamics in Business

11:53 The Significance of Being First-Generation

15:05 Navigating College as a First-Generation Student

18:06 Cultural Identity and Education Challenges

20:54 Reflections on Family and Accomplishments

33:31 The Birth of a Community: Latino Student Organization

37:48 Mentorship and Community Impact

38:57 Cultural Significance of Food

45:46 Mi Pueblo: A Community Hub

49:29 Deep Roots and Legacy

54:26 Defining Success

57:50 Navigating Business Challenges

Resources
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Flowers
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Host
SK Vaughn

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