Ep 43 - The Role of Social Media in Political Elections for 2024, Predictions on Impact with Caleb Gardner

The Social Complex

There is no question about the importance, impact, and influence of social media in our political sphere. Each election season since 2008 has had a hallmark reputation regarding how media influenced said presidential election. And we're heading into what may very well be our most dramatic political season yet in 2024. So, what's that going to look like? And what can we learn from past election seasons to get a better idea of what we're getting into? There is no one better to join me for this conversation than the man behind Barack Obama's Twitter, Caleb Gardner.

His career has been driven by curiosity and focused on change. Caleb led one of the largest digital programs in existence, including the most followed Twitter account in the world, @BarackObama. But his decades of experience in change leadership, digital innovation, and social impact don't just include work in government and politics. Now, as the co-founder and managing partner of 18 Coffees, an innovation consulting firm, Caleb helps businesses with a mission to get a foothold in the future, using his professional experience to solve impossible problems and bring new ideas to life. His new book, "No Point B: Rules for Leading Change in the New Hyper-Connected, Radically Conscious Economy," is available in all major bookstores.

Caleb and I had a blast today. We delved into many philosophical questions about the nature of social media and its implications when it comes to political climates. I hope that you enjoy it as much as I did. I firmly believe that, regardless of which side of the political spectrum you are on, there is a ton of value in this episode and a lot of introspection to be had.

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Produced by You Lucky Dog Productions.