Ep 58 - Building Community and Scaling Content for Nonprofits with Daniel

The Social Complex

It's easy to crank out great content when you have an unlimited budget behind you. But what about nonprofits who are known for historically needing to create really impactful stories on very lean budgets and resources? Today, we are chatting with someone who knows a little bit about that and is an expert when it comes to supporting nonprofit marketing strategies, Daniel Francavilla.

Daniel is a marketing advisor, strategist, founder and mentor making a positive impact. He is a Certified Brand Strategist, college educator, member of the Canadian Marketing Association and a recipient of a 40 Under 40 Award. After graduating from OCAD University, Daniel founded Now Creative Group in 2013, later acquired by creative performance agency King Street Media in 2021, where he is a partner. The agency also launched a content platform and studio called CreatorClub in 2022. As an advocate for social good Daniel continues to run ACCESS, a nonprofit he founded as a student in 2006, which provides funding and mentorship for youth-led initiatives. His latest venture, The Good Growth Company, provides training for social good organizations to upskill their teams and scale their mission.

In today's episode, we are talking about the modern makeup of a marketing team that is supporting lean budgets, primarily around nonprofits. We talk about how nonprofits can utilize the stories within their organization and turn it into valuable content that is bound to drive visibility for their cause and support from the communities around them. We get into some of the common misconceptions as well as common hurdles that these organizations face and Daniel provides his best recommendations on how to handle the curve. He comes with a wealth of knowledge and whether you are in a nonprofit or you are on a marketing team that has had a budget cut in recent years, there's a lot to be learned from this episode.

Learn more about Daniel, here.

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Produced by You Lucky Dog Productions.