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内容由Jay Ashton, Sysco Canada, Jay Ashton, and Sysco Canada提供。所有播客内容(包括剧集、图形和播客描述)均由 Jay Ashton, Sysco Canada, Jay Ashton, and Sysco Canada 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Unveiling the Magic of Branding: Lisa Reed on Creating Successful Restaurant Brands and Flavorful Delicacies

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内容由Jay Ashton, Sysco Canada, Jay Ashton, and Sysco Canada提供。所有播客内容(包括剧集、图形和播客描述)均由 Jay Ashton, Sysco Canada, Jay Ashton, and Sysco Canada 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Do you ever wonder why some restaurants have a magnetic appeal, while others, despite great food, never quite make it? It could well be the magic of branding. Meet Lisa Reed, a stalwart in the marketing arena with an impressive three-decade-long stint at the Creative Promotional Agency and a significant role in the Taste of Edmonton. Lisa brings with her a trove of marketing wisdom and opens up the lesser known world of branding, which, in her words, extends far beyond just a logo. It’s an all-encompassing concept, a whole vibe, in fact, that reaches from your menu and website, all the way to your social media presence.
And just when you thought this episode was all about serious branding talk, we have a treat for food lovers too. Imagine onions caramelizing for a long 30 hours to reach a zenith of flavor that cardinally defines the popular Brogis at the Taste of Edmonton festival. Intriguing, isn't it? Dive in, as Lisa gives us a backdoor entry into the intricate process of creating this local favorite and underscores how a consistent and thoughtful brand presence can significantly contribute to a restaurant's success. Whether you're a marketing enthusiast or a foodie at heart, this episode is a concoction you wouldn't want to miss.

Learn More about Taste of Edmonton www.tasteofedm.ca

  continue reading

46集单集

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Manage episode 373376101 series 3495633
内容由Jay Ashton, Sysco Canada, Jay Ashton, and Sysco Canada提供。所有播客内容(包括剧集、图形和播客描述)均由 Jay Ashton, Sysco Canada, Jay Ashton, and Sysco Canada 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Do you ever wonder why some restaurants have a magnetic appeal, while others, despite great food, never quite make it? It could well be the magic of branding. Meet Lisa Reed, a stalwart in the marketing arena with an impressive three-decade-long stint at the Creative Promotional Agency and a significant role in the Taste of Edmonton. Lisa brings with her a trove of marketing wisdom and opens up the lesser known world of branding, which, in her words, extends far beyond just a logo. It’s an all-encompassing concept, a whole vibe, in fact, that reaches from your menu and website, all the way to your social media presence.
And just when you thought this episode was all about serious branding talk, we have a treat for food lovers too. Imagine onions caramelizing for a long 30 hours to reach a zenith of flavor that cardinally defines the popular Brogis at the Taste of Edmonton festival. Intriguing, isn't it? Dive in, as Lisa gives us a backdoor entry into the intricate process of creating this local favorite and underscores how a consistent and thoughtful brand presence can significantly contribute to a restaurant's success. Whether you're a marketing enthusiast or a foodie at heart, this episode is a concoction you wouldn't want to miss.

Learn More about Taste of Edmonton www.tasteofedm.ca

  continue reading

46集单集

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