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内容由Dr. Phil Stieg and Weill Cornell Medicine Neurological Surgery提供。所有播客内容(包括剧集、图形和播客描述)均由 Dr. Phil Stieg and Weill Cornell Medicine Neurological Surgery 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Marketing to Your Primal Brain

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Manage episode 367479678 series 2518965
内容由Dr. Phil Stieg and Weill Cornell Medicine Neurological Surgery提供。所有播客内容(包括剧集、图形和播客描述)均由 Dr. Phil Stieg and Weill Cornell Medicine Neurological Surgery 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

With each of us receiving more than 30,000 messages a day - everything from news headlines to print, TV, radio, and online advertising - how do today's marketing professionals have a chance of getting a product or service to stand out? Dr. Christophe Morin is a "neuromarketer," combining his expertise in neuroscience with his passion for understanding how to persuade people to do or buy almost anything. This week, Dr. Morin talks about the "emotional cocktail" that is our response to advertising messages, and why appeals to the rational brain don't work. Hit the primal brain using these six strategies, he says, and you'll get the emotional brain to respond every time. Plus... did subliminal advertising ever work?

  continue reading

159集单集

Artwork
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Manage episode 367479678 series 2518965
内容由Dr. Phil Stieg and Weill Cornell Medicine Neurological Surgery提供。所有播客内容(包括剧集、图形和播客描述)均由 Dr. Phil Stieg and Weill Cornell Medicine Neurological Surgery 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

With each of us receiving more than 30,000 messages a day - everything from news headlines to print, TV, radio, and online advertising - how do today's marketing professionals have a chance of getting a product or service to stand out? Dr. Christophe Morin is a "neuromarketer," combining his expertise in neuroscience with his passion for understanding how to persuade people to do or buy almost anything. This week, Dr. Morin talks about the "emotional cocktail" that is our response to advertising messages, and why appeals to the rational brain don't work. Hit the primal brain using these six strategies, he says, and you'll get the emotional brain to respond every time. Plus... did subliminal advertising ever work?

  continue reading

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