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Loudspeaker is the bullhorn for social movement. Each episode is dedicated to exploring the social condition through a symphony of narratives. From interviews to stories to speeches, Loudspeaker highlights the world around us in a way that invites you to "live loud" in your own life. Hosted by Chandler Johnson, this podcast is part of the a nonprofit media site Loudspeaker. Explore and support the bullhorn by pasting the following URL into your browser: https://www.speechneverdies.org
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The Loudspeaker is your definitive PR guide on how to scale your startup. Brought to you by startup PR specialists Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market. Every other week, our expert guests bring you insights, advice, and the latest need-to-know trends from the intersection of marketing, PR, and technology.
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Today we are joined by our own in-house content writer here at Publicize, Helene Doetsch. She joins us to explore the topic of content writing. On today’s show, you will learn what your goal for writing content should be, important things to consider before you set out to write content, and best SEO practices. We also go over the worst mistakes peo…
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Today’s episode is inspired by our guide “THE ULTIMATE GUIDE TO WRITING A WHITE PAPER”. Go to Publicize.co to check it out or follow the link in the description of this podcast. However, for now you can stay right here as we are bringing you some extra juicy information on how to write a kick-ass white paper, with help from our guest Matt Seltzer, …
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In today’s episode we will be discussing how to write a press release based on our guide “ULTIMATE STARTUP PRESS RELEASE GUIDE.” To explore this topic, we are joined by Shel Horowitz, a sustainable focused marketing expert and the presenter of the TEDx talk “Impossible is a dare -- business for a better world”. With hundreds of press releases under…
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In today’s episode we will be looking at writing a white paper based on our guide “THE ULTIMATE GUIDE TO WRITING A WHITE PAPER.” To explore this topic, we are joined by Kashif Naqshbandi, Chief Marketing Officer at Tenth Revolution Group, a global leader in cloud talent solutions. From today’s discussion, you will learn what is a white paper, how a…
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In today’s episode we will be looking at Digital Ads based on our guide “THE ULTIMATE GUIDE TO DIGITAL ADVERTISING IN 2021” To explore this topic, we are joined by Alex Hollander, CEO of digital ads agency Tribu. In this episode you will learn what digital advertising is, what it entails and and how you can use it for your business. You will also l…
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In today’s episode we will be looking at email marketing based on our guide “THE COMPLETE GUIDE TO EMAIL MARKETING.” To explore this topic, we are joined by Mac Ossowski, Director of GetResponse MAX, a comprehensive marketing software platform. From today’s discussion, you will learn how a business with no experience can get started with email mark…
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In today’s episode we will be looking at marketing for a Saas business based on our guide “THE COMPLETE GUIDE TO SAAS MARKETING ROI” To explore this topic, we are joined by Dave Hurt, CEO and Co-founder of Verb Data, a company that helps Saas clients build end-user dashboards and reports. From today’s discussion, you will learn how Saas startup fou…
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Today we will be discussing the PESO model, which stands for Paid, Earned, Shared, and Owned Media, with Jacob Crompton-Schreiber, a senior account manager here at Publicize. In this episode, we break down the differences between Paid, Earned, Shared, and Owned Media, how they can be measured, and how Publicize decides what type of media to focus o…
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Kristin Marquet is the Owner of Marquet Media, a PR, analytics, and digital marketing firm in New York. She joins us today to discuss the biggest mistakes companies make when trying to convert leads to sales. In this episode, we cover some of the most common mistakes relating to copy, how a business can effectively qualify prospects, and how being …
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Will Blesch is the Founder and Owner of Vertical Content, a company that helps its clients generate qualified leads, gain visibility, and reduce customer churn through effective content. In this episode, we cover the importance of extensive market research, and how to conduct it with a low budget, the different types of content used for each stage …
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This week we are joined by Jonathan Franchell, CEO of Ironpaper, a B2B growth agency. Jonathan helps B2B companies achieve growth through qualified lead generation, and in today's episode he takes us on a journey from the top of the B2B marketing funnel to the bottom, breaking down each stage on the way. In this episode, we discuss the difference b…
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Kristyna Mazankova is the Head of PR for SatoshiLabs, the inventors of Trezor, the original cryptocurrency hardware wallet. She joins us on the show to discuss how they have secured PR for the company. In this episode, we cover how their owned media has boosted their PR, how they build trust in an industry that is rife with scammers, and how the co…
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Jackie Hermes is the Founder & CEO of Accelity Marketing, a full-service B2B marketing agency. She joins us on the show to discuss how they have adapted to the new customer environment and how other businesses can better adapt. In this episode, we cover how different industries have been impacted by the pandemic, why Jackie believes it is important…
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Ximena Aleman is the co-founder & CEO of Prometeo, a Latin American open banking system. She joins us to discuss how to we are moving to a cashless society. In this episode, we go over how we saw a change in the way that customers pay for products, examples of companies that are setting the trend when it comes to offering vast methods of payment, a…
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Geoff Crain is the Digital Director of Kingstar Media, an advertising agency in Canada that uses multi-platform media solutions to help customers emerge in the Canadian market. Alongside Geoff, we are also joined by Adam Seaborn, the Director of Sales and Media Operations at Kingstar Media. They join us on the show to discuss how customers' needs h…
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Freddie Frances, Growth Consultant here at Publicize, joins us on the show to discuss how his sales calls have changed since the start of the pandemic. In this episode, we cover the psychological mindset of prospects in 2020 compared to 2021, why a good salesperson shouldn't just agree with a prospect, but instead challenge and educate them, and ad…
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Ken Kerry is the Co-founder and Executive Creative Director at Script to Screens, a Strategic Response Agency with a specialty in creating results-driven Long Form and Short Form DRTV and online digital content. He joins us on the show to discuss how to use webinars to drive business. In this episode, we cover why a business would want to conduct a…
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Marquis Matson is an SEO Analyst and Content Marketer for the women's clothing company Sozy. She joins us to discuss how to set realistic expectations of ROI for digital marketing. In this episode, we go over why it is better to invest resources into more long-term sustainable efforts, like SEO and growing your email list, rather than ads, how long…
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Kindra Svendsen is the Vice President of Client Partnerships at Speak Creative, a Tennessee-based digital agency. She joins us on the show to discuss KPIs to measure Digital Marketing. In this episode, we cover how specific goals help us measure KPIs, How goals are different by source, and why it's ok to go after two audiences, two types of convers…
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Jennifer Poole is the Head of Client Acquisition here at Publicize. She joins us to discuss Dash, Publicize's new dashboard to give clients greater transparency over workflow and results. In this episode, we go over what is Publicize’s Dash and how it works, why Publicize decided to create Dash, and what advice Jennifer would you give to other comp…
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Tereza Bízková is a Senior Writer at Publicize. She joins us on the show to explain how to measure the ROI of digital PR, based on an article she produced titled "Why ROI Matters in PR and How to Measure It" on the Publicize blog. In this episode, we discuss how a DA score can be used as a KPI to measure the ROI of PR, how backlinks can help to und…
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Rene Cheng is the Content Marketing Growth Specialist at Hiretual, an AI-Powered Talent Data System. She joins us on the show to help listeners improve customer engagement using interactive marketing. In this episode, we discuss how Rene uses TikTok to engage with clients, why you should treat your relationship with a client like a friend, and how …
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Elliott Jaffa is a behavioral and marketing psychologist with over 30 years of experience working in marketing and psychology. He joins us on the show to discuss real-world examples of interactive marketing. In this episode, we discuss What Elliott believes are the most important ingredients to create successful interactive marketing content Positi…
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Gina Pomponi is the president & COO of direct marketing and advertising agency, Bluewater Media. She joins us on the show to discuss explain what is interactive marketing and how COVID has impacted the interactive marketing industry. In this episode, we discuss How to find a healthy blend of digital and traditional marketing within a campaign How d…
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In this episode, we take a look back at some of the best tips and advice from guests relating to PR and marketing. Episodes include: How to Build a Business on Social Media / How to effectively plan and react to a PR Crisis / Why local PR can be better than top tier publications / Setting realistic PR expectations /…
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Bruce Hogan is the Co-founder & CEO of SoftwarePundit, an Internet business that helps SMBs successfully adopt technology. He joins us on the show to help email marketers improve with expert tips and advice. In this episode, we discuss What email service providers (ESPs) you should consider and how much they cost How you should develop your email c…
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Yushau Sodiq is the Vice President of Digital Marketing at Verint, a $3B technology firm. He joins us on the show to help high-level AB testers improve with expert tips and advice. In this episode, we discuss What separates an advanced AB tester and a novice AB tester. KPIs measured by an advanced AB tester Why a good marketing team should look lik…
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Sabina Khilnani is an award-winning marketing professional with over 15 years of experience. She is currently the co-founder of elocance, an audio application for busy professionals, and leads all things marketing and growth at the startup which is incubated in Paris’ Station F, the largest startup campus in the world. Sabina joins us on the show t…
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James Pollard runs TheAdvisorCoach.com, a marketing consultancy that works specifically with financial advisors. He is also the host of the podcast "Financial Advisor Marketing". He joins us on the show to explain how anyone can get started in email marketing in 5 easy steps. In this episode, we discuss Where a newbie can go for the best knowledge …
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Eugene Capon is a Social Media Futurist and the CEO of Studio Capon, a Seattle based animation and XR production company. He joins us on the show to explain how A/B testing can be implemented for social media content. In this episode, we discuss Why A/B testing is important for content How to decide on themes for content What inspired him to create…
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Valentina Gomez Bravo is an award-winning brand strategist and the Executive Creative Director of Bunke+58, a branding and design studio dedicated to working with small businesses, entrepreneurs, startups, and influencers. She joins us on the show to explain what should be your social media non-negotiables. In this episode, we discuss How to ensure…
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Courtney Sandora is the Owner of Go Social, a social media marketing firm, and has worked with numerous Fortune 500 companies and start-ups over her 10 years in the industry. She joins us on the show to explain the difference between B2C and B2B on social media. In this episode, we discuss The best channels to target B2C and B2B How the content dif…
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Sarah Funk is the founder of SarahFunky LLC, and owns an NYC tour company. In addition to this, Sarah is the host of GoDaddy's "School of Hustle". Working out of NYC, she joins us on the show to discuss how she built a business around videos of her city for tourists. In this episode, we discuss How Sarah has adapted her business in the face of COVI…
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Keeley Walker is the founder and Director of KW Comms. Based out of London, Keeley helps brands develop their message through her unique approach based on creative storytelling. She joins us on the show to discuss how any brand can identify the crucial components of storytelling to effectively convey their message. In this episode, we explain What …
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Kent Lewis is the founder and president of Anvil Media, Inc., a search engine marketing company, providing pay-per-click, search engine optimization, social media, Amazon, and email marketing services. With a history in SEO dating back to 1996, Kent shares with us how he has seen SEO, PPC, and SEM evolve over the years. In this episode, we discuss …
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Pamela Wagner is EX-Google Associate Account Strategist, Founder of Paid Ads Agency Ajala Digital, and has been included in Forbes 30 Under 30 (2017). She joins us on the show to discuss the difference between PPC and SEO. In this episode, we discuss The pros and cons of both PPC and SEO How to track the ROI of SEO Advice to those looking to improv…
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Alex Greenwood is a PR veteran with over 20 years of experience in the industry. He is the man behind the PR agency AGPR, and helped many brands, businesses, and organizations during times of PR crisis. He is also the host of "PR After Hours," a podcast focusing on public relations and marketing. Alex joins us on the show to discuss how to effectiv…
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In this episode, we chat with Evie Smith, Founder, and CEO at Rebellious PR & Consulting, a boutique PR agency headquartered in Portland, OR, alongside Meghan Jones, a Senior Account Director at the agency. The pair also host the PR podcast "Pitch, Please." Evie and Meghan join the host of The Loudspeaker, Sam Brake Guia, to explain why they believ…
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In this episode, we chat with Chandra Gore, a full-time entrepreneur, PR consultant, and host of the PR podcast Conversations with Chan. Chandra joins us on the show to discuss a term she coined called “Compassionate Marketing”. The host of The Loudspeaker, Sam Brake Guia, and Chandra go over what is “Compassionate Marketing,” how businesses are us…
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In this episode, we speak with Ronjini Joshua, Owner and President of The Silver Telegram, a PR agency focused on brand awareness, media relations, and thought leadership for Technology brands. Ronjini is also the host of The PR Playbook Podcast, a podcast focused on helping listeners elevate their brand using modern public relations strategy and t…
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In this episode, we speak with Dan Pantelo, CEO of Marpipe, a company that conducts creative experiments for brands. In this episode, the host of The Loudspeaker, Sam Brake Guia, and Dan discuss how he started his career as a street salesman in some of NYC's lowest-income neighborhoods, how he has achieved viral success with Reddit, and advice for …
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In this episode, we speak with Bryon Clayton, founder of Green Pal, a service that provides multiple quotes from lawn care services near you. In this episode, the host of The Loudspeaker, Sam Brake Guia, and Bryon discuss why it is important for one person in the company to take ownership of PR, how they have secured PR on such a large variety of c…
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In this episode of the podcast, we are joined by Nick Santora, CEO of Curricula, a company that uses short relatable stories to teach cybersecurity training. Nick and Sam Brake Guia, host of The Loudspeaker, discuss how to give value when offering something to the media, newsjacking in the cybersecurity industry, advice for other cybersecurity comp…
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In this episode of the podcast, Jacob Wedderburn-Day, Co-founder and CEO of Stasher, a startup described as the "Airbnb of Luggage" that uses the sharing economy as a solution for storage, joins us on the show to discuss how to successfully approach PR as a young startup. Jacob and Sam Brake Guia, host of The Loudspeaker, discuss how the idea of St…
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In this episode of the podcast, Robyn Parets, Founder and CEO of Pretzel Kids, a yoga company for kids that offers online and in-person classes, joins us to explain how displaying your niche can help you stand out and gain better PR coverage. Robyn and Sam Brake Guia, host of The Loudspeaker, also discuss how Pretzel Kids selects content for its on…
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In this episode of Publicize's PR Pioneers, we speak with Mike Hawkins, Co-founder, Director of Marketing at Riddle, an online quiz maker and marketing platform, and a client of Publicize. In this episode, host Sam Brake Guia and Mike discuss how Publicize improved RIddle's Google search rankings, why outsourcing PR to professionals can yield bette…
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For this episode of The Loudspeaker, Publicize's account management team answer some of our prospects' and clients' most frequently asked questions. In this episode, you'll learn what the difference between PR and advertising is, if should you polish your owned media (website, blogs, social media) before pitching to journalists and reporters, and w…
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In this episode of The Loudspeaker, host Sam Brake Guia is joined by Searchspring's VP of Marketing, JoAnn Martin, to discuss the art of storytelling in PR. In this episode, Sam and JoAnn cover the emergence of conversational marketing, how storytelling impacts memory, and how good storytelling can create your biggest fans.…
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In this episode of Publicize's PR Pioneers, we speak with Mariana Zalazar, Marketing & Communications Manager at intive, a company that partners with market leaders in accelerating digital transformation for products and services, and a client of Publicize. In this episode, host Sam Brake Guia and Mariana discuss why intive first chose Publicize's …
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In this episode of The Loudspeaker, host Sam Brake Guia is joined by Publicize's Head of Client Acquisition, Jennifer Poole, to discuss how to network successfully. In this episode, Sam and Jennifer cover why networking is important, advice for introverts, and why networking should be a mindset rather than an item to check off your to-do list.…
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