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The heuristic podcast provides a space to explore the unknown and discover what is
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This is a feed of pages for Mike Godfrey
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On The Bike Shed, hosts Joël Quenneville and Stephanie Minn discuss development experiences and challenges at thoughtbot with Ruby, Rails, JavaScript, and whatever else is drawing their attention, admiration, or ire this week.
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In this bi-weekly show, hosts Jon MacDonald (The Good) and Ryan Garrow (Logical Position) share their best advice for helping businesses drive high quality traffic to their site, and making sure that traffic converts from a visitor to a buyer. Subscribe if you want to become and expert in customer acquisition and conversion rate optimization.
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Hannah is a performer, game designer, writer, academic, producer and some other things. @hannahnicklin on Twitter.
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This podcast is an audio archive of YouTube livestream recording with Patrick Collins and professionals in the web3 smart contract development field.
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Naturalistics is a discussion based podcast dedicated to helping you to become a better naturalist. We base our process around the Naturalistics 'triforce' which contains the three ingredients of the naturalist - Curiosity - Observation - Story.
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Welcome to the Nodes of Design podcast, where we delve into the fascinating design world with leaders from around the globe. Join us as we sit down with top designers, artists, and researchers to learn about their unique journeys into the design world and gain insights into their creative processes. Each episode explores a different aspect of the design(nodes), providing listeners with a rich and diverse range of perspectives on this fascinating field. This podcast is dedicated to folks who ...
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A monthly podcast hosted by Anne-Marie Charrett and Margaret Dineen where we chat with Quality Coaches from around the world. We discuss their unique context, their approach, their challenges and what they do to keep relevant.
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Join Od'dball the Mon Cal, Pappy the Basic-speaking Wookie, and TK421 the Stormtrooper as they gather at their favorite disused Sabbaac table inside the Wealthy Wampa - Nar Shadaa's "Most Adequate" eatery - to play Destiny.
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Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.
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Conversations about Software Engineering (CaSE) is an interview podcast for software developers and architects about Software Engineering and related topics. We release a new episode every three weeks.
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Does having smaller, more frequent iterations help to ease your cognitive load? During this episode, we discuss the benefits and challenges of working iteratively and whether or not it can prevent costly errors. You’ll hear about juggling individual pieces effectively, factors that incentivize and de-incentivize working iteratively, and how Joël ga…
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This week on Drive & Convert, Jon and Ryan discuss how to quickly validate ideas so you can launch site updates with confidence. Check out the full episode to learn: The process of smoke testing (and where the name comes from). The benefits of using smoke testing for quick validation. The 5 steps of the smoke testing process. If you have questions,…
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What’s the difference between solving problems and recognizing patterns, and why does it matter for developers? In this episode, Stephanie and Joël discuss transitioning from collecting solutions to identifying patterns applicable to broader contexts in software development. They explore the role of heuristics, common misconceptions among junior an…
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This week on Drive & Convert, Jon and Ryan discuss preparing for holiday 2024 and the recommended tech stack for success. Check out the full episode to learn: What companies like Google and other industry leaders are predicting for the 2024 holiday season. Why it's critical to start planning earlier than ever. Ryan's recommendations for building a …
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Learning from other developers is an important ingredient to your success. During this episode, Joël Quenneville is joined by Stefanni Brasil, Senior Developer at Thoughtbot, and core maintainer of faker-ruby. To open our conversation, she shares the details of her experience at the Rails World conference in Toronto and the projects she enjoyed see…
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What is a program? Your answer to this question will determine the paradigm through which you view programming. During this episode, you’ll come to understand how things change once you develop an awareness of your paradigm, and what. To kick off this episode, Stephanie shares key insights she took from Planet Argon’s 2024 Ruby on Rails survey and …
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This week on Drive & Convert, Jon and Ryan discuss how to convert free trial users to paying customers. Check out the full episode to learn: The importance of optimizing the free trial experience for SaaS brands. How to gain an understanding of the factors that motivate your users to buy. Proven strategies to encourage your users to convert from fr…
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For a long time, Programming Ruby was the authority in the developing world. Now, a much-needed update has been published. During this conversation, we are joined by Noel Rappin, who shares how his frustration at the idea of static type in Ruby motivated him to investigate why he felt this way, as he published his findings in The Pickaxe Book. We d…
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When does it make sense to step away from Rails conventions? What are the limits of convention over configuration? While Rails conventions provide a solid foundation, there are times when customization is necessary to meet specific project needs. In this episode, Joël and Stephanie dive into the tradeoffs of breaking away from Rails defaults. They …
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How can asynchronous programming transform your Ruby on Rails applications? Today, Stephanie sits down with Hello Weather co-creator Trevor Turk to unpack asynchronous programming in Ruby on Rails. Trevor Turk is a seasoned software developer known for his work on Hello Weather, a minimalist weather app that delivers essential weather data quickly …
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This week on Drive & Convert, Jon and Ryan discuss the July 2024 Amazon Prime Day event and its effect on the ecommerce landscape. Check out the full episode to learn: Pricing tactics used by brands leading up to, during, and after the event. Consumers' perceptions of deals and discounts. How the event may impact the upcoming holiday shopping seaso…
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Writing abstractions in tests can be surprisingly similar to storytelling. The most masterful stories are those where the author has stripped away all of the extra information, and given you just enough knowledge to be immersed and aware of what is going on. But striking that balance can be tricky, both in storytelling and abstractions in tests. To…
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Stan Rapp is a Ukrainian product designer who currently resides in the US. With 15 years of experience in design, including a decade in design leadership roles, Stan is currently leading a mission-critical design team at Asana. Before Asana, Stan scaled design teams at the Chan Zuckerberg Initiative and Ford. Stan has won multiple design awards, in…
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While analytics, interviews, and surveys offer valuable insights, nothing compares to watching how users actually engage with your site. That is where heatmaps come in. However, not every heatmap software is created equally. This week on Drive & Convert, Jon talks all things heat maps! From their various uses to which heatmap tool is truly the best…
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Are you passionate about open source but struggling to find time amidst your daily work? Today on the podcast, Joël Quenneville sits down with Steve Polito to discuss practical strategies for making meaningful contributions to the open-source community, even when your schedule is packed. Steve is a developer with extensive experience in the open-so…
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After walking 100 miles across a wall in Europe (for vacation!?), Ryan is back and wondering what walls brands can build that will net them better traffic. In this week’s episode, Ryan tells Jon all about what he learned from reading a recent study on zero-click searches. They discuss the amount of clicks that go to organic listings vs. Google-owne…
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How can we optimize our time and environment to do our best work as developers? In today’s episode, we are joined by Stephanie Viccari, former co-host of The Bike Shed and Senior Developer at thoughtbot, to unpack the steps for creating work conditions that enhance productivity. In this conversation, we delve into her unique communication style and…
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We have a truly exceptional guest who has shaped the digital world as we know it. Please welcome Jae Park, a design visionary with over 25 years of experience crafting experiences that resonate with millions. He brings his design leadership to lead new business innovations and build design teams at scale. He seeks to bridge business and technology …
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How easy is it for a layperson to understand your systems? Jared Norman is a software consultant, speaker, and host of the Dead Code Podcast who specializes in building e-commerce applications in Ruby on Rails. This episode follows two recent talks at RailsConf and covers a theme that emerged from both of them: coupling and cohesion. Tuning in, you…
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Every day we make a million little decisions without ever giving it a second thought. This is because our brains are wired to take shortcuts and make quick decisions. If you understand and follow the shortcuts your users are taking, you can shift the focus to enhancing their experience and help them achieve their goals on your site quickly and effi…
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It's Calls for Proposals (CFP) season, and in the process of helping our friends and colleagues flesh out their CFPs, we came up with a few questions to help them frame their proposals for success. After learning about the importance of finding your audience and angle of approach for your CFP, we dive into today's main topic – our Git and GitHub wo…
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Just like Google is changing, Ryan’s stance on broad match is changing too. In this week's episode, Ryan gets candid about his opinion on broad match and why he now believes it to be valuable… in certain situations. Google has used AI for its broad match keyword feature for years, but haven't always been forthcoming about it. Now that there is tran…
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Have you ever wondered how improvisation can revolutionize coding? In today’s episode, Stephanie sits down with Kasper Timm Hansen to discuss his innovative “riffing” approach to code development. Kasper is a long-time Ruby developer and former member of the Rails core team. He focuses on Ruby and domain modeling, developing various Ruby gems, and …
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The term ‘nil’ refers to the absence of value, but we often imbue it with much more meaning than just that. Today, hosts Joël and Stephanie discuss the various ways we tend to project extra semantics onto nil and the implications of this before unpacking potential alternatives and trade-offs. Joël and Stephanie highlight some of the key ways progra…
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This might be surprising to hear from one of the pioneers of conversion rate optimization, but CRO is out and DXO is in. In this episode, CEO Jon MacDonald dives into what Digital Experience Optimization(DXO) is and why it’s the best way to produce results. DXO is an evolved approach that brings together a range of tactics needed to build a better …
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Stephanie shares her newfound interest in naming conventions, highlighting a resource called "Classnames" that provides valuable names for programming and design. Joël, in turn, talks about using AI to generate names for D&D characters, emphasizing how AI can help provide inspiration and reasoning behind name suggestions. Then, they shift to Joël's…
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Nodes of Design#115: Design Landscape in LATAM by Rafael Brandão, Raul Queiroz and Karina Tronkos
42:37
Today, we're celebrating a milestone achievement. Thanks to you, our incredible listeners, Nodes of Design has been ranked as one of the Top 6 Design Podcasts in Brazil on Apple Podcasts charts! And what better way to celebrate this milestone than with a first in Nodes of Design history? Today, we're joined by not one, but three amazing guests from…
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Stephanie and Joël discuss the recent announcement of the call for proposals for RubyConf in November. Joël is working on his proposals and encouraging his colleagues at thoughtbot to participate, while Stephanie is excited about the conference being held in her hometown of Chicago! The conversation shifts to Stephanie's recent work, including comp…
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Google is constantly changing. In just the last year, digital leaders have seen the sunset of Google Optimize, a transition from Universal Analytics to GA4, and countless algorithm changes. Now, we’re bracing for Google’s latest wave of updates to payments and AI implementation. If you're involved in digital marketing, own a business, or interact w…
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Stephanie has a newfound interest in urban foraging for serviceberries in Chicago. Joël discusses how he uses AI tools like ChatGPT to generate creative Dungeons & Dragons character concepts and backstories, which sparks a broader conversation with Stephanie about AI's role in enhancing the creative process. Together, the hosts delve into professio…
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Joël explains his note-taking system, which he uses to capture his beliefs and thoughts about software development. Stephanie recalls feedback from her recent RailsConf talk, where her confidence stemmed from deeply believing in her material despite limited rehearsal. This leads to a conversation about the value of mental models in building a compr…
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Anyone who guarantees they can increase your conversion rates with just on-site optimization alone is either lucky or lying. Many factors influence conversion rates. In this episode, we discuss why benchmarking doesn’t work and introduce a better way to measure optimization efforts. After conducting a study of hundreds of optimization experts to un…
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Joël and Stephanie talk RailsConf!. Joël shares how he performed as a D&D character, Glittersense the gnome, to make his Turbo features talk entertaining and interactive. Stephanie's talk focused on addressing test pain by connecting it to code coupling, offering practical insights and solutions. They agree on the importance of continuous improveme…
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Tired of navigating the ecommerce world alone? Well, we have some good news. Ryan is about to launch a community where like-minded business owners can connect, share insights, and troubleshoot challenges – without hidden agendas or sales pitches. Grow with Garrow is a Slack-based community for entrepreneurs seeking guidance and support. In this epi…
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🎙️ Check out our latest interview with @txFusion_io 🚀 They're here to discuss a bunch of tools and products to improve the way you develop projects on the ZK ecosystem 🔗 Learn more about Defender at https://www.txfusion.io/ 💻 And don't forget to visit our webpage too: https://www.cyfrin.io/ For more exciting content and updates! 🌐 Subscribe, like, …
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Joël shares his preparations for his RailsConf talk, which is D&D-themed and centered around a gnome character named Glittersense. Stephanie expresses her delight in creating pod-related puns within thoughtbot's internal team structure, like "cross-podination" for inter-pod meetings and the adorable observation that her pod resembles "three peas in…
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Wolfgang Bremer is a German-Canadian award-winning design veteran with 20+ years of experience and a rare combination of design & product knowledge. He currently serves as the Vice President of Design at Volkswagen Group Charging. As a design leader in multiple Fortune 500 companies and highly funded startups, Wolfgang has managed global design tea…
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The Paradox of Choice in E-Commerce: Behavioral Economics Strategies for Streamlining Online Decisions || Season 8 || Behavioral Economics in Marketing Podcast
12:56
In the dynamic landscape of e-commerce, where a plethora of products and services beckon consumers with enticing options, the paradox of choice emerges as a significant challenge. As online shoppers navigate through an expansive array of offerings, the abundance of choices can lead to decision fatigue, indecision, and diminished satisfaction. In th…
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A seamless and compelling customer experience is crucial in today's competitive digital landscape. Many companies focus on tactical or superficial changes, but true optimization lies in understanding the why behind customer behavior. Jon’s new #1 bestselling book, Behind The Click, focuses on this exact topic. Jon and Ryan share some of the psychol…
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Stephanie shares an intriguing discovery about the origins of design patterns in software, tracing them back to architect Christopher Alexander's ideas in architecture. Joël is an official member of the Boston bike share system, and he loves it. He even got a notification on the app this week: "Congratulations. You have now visited 10% of all docki…
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Anchoring in Email Pricing: Maximizing Perceived Value Through Strategic Price Points || Season 8 || Behavioral Economics in Marketing Podcast
8:32
In the intricate world of email marketing, the concept of anchoring plays a pivotal role in shaping consumer perceptions of value. Just as a ship relies on its anchor to stay grounded, email marketers strategically utilize pricing as an anchor point to influence how recipients perceive the value of their offerings. This episode delves into the art …
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In this episode of the Cyfrin Podcast, @PatrickAlphaC will be interviewing the peeps at GhostLogs.xyz. GhostLogs in-Browser editor allows the injection of gasless events on existing smart contracts. Basically, it means adding an edit mode on already deployed contracts. 🌏 Check them out on their webpage: https://ghostlogs.xyz…
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Joël shares his experience with the dry-rb suite of gems, focusing on how he's been using contracts to validate input data. Stephanie relates to Joël's insights with her preparation for RailsConf, discussing her methods for presenting code in slides and weighing the aesthetics and functionality of different tools like VS Code and Carbon.sh. She als…
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Marketers Guide to Promotion Strategies || Season 8 || Behavioral Economics in Marketing Podcast
13:28
In the realm of marketing, the "Promotion" is not merely a communication tool; it encapsulates the essence of a brand's identity and the pledge it extends to its consumers. Positioned as a cornerstone within the 4Ps framework, Promotion is the heartbeat of a company's marketing strategy, embodying advertising, public relations, sales promotions, an…
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It’s no secret that the iOS update in 2021 hurt Meta. In this week’s episode, Jon and Ryan delve into the aftermath of the iOS update. They discuss the challenges of navigating changes in social ad strategies and the evolving role of influencers in social media marketing. Listen to the full episode if you want to learn: How strategies for running a…
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Flip the Script on Availability Heuristic | Special Episode | Behavioral Economics in Marketing Podcast
23:07
In this special episode of the beahvioral economics in marketing podcast, we challenge our human nature to rely solely on perceptions and knee-jerk reactions, both in marketing strategies and interpersonal relationships, by flipping the script on the availability heuristic. As George Harrison once sang in "Got My Mind Set on You," "It's gonna take …
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The Role of Social Proof in Location-Based Marketing: Leveraging Social Influence in Physical Spaces || Season 8 || Behavioral Economics in Marketing Podcast
10:07
In the ever-evolving landscape of marketing, businesses are increasingly recognizing the power of social proof, not only in the digital realm but also within the physical spaces where consumers make tangible decisions. From bustling retail stores to local eateries, the concept of social proof extends its influence into our everyday surroundings. In…
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Stephanie is back with a book recommendation: "Thinking in Systems" by Donella Meadows. This book has helped to bolster her understanding of complex systems in environmental, organizational, and software contexts, particularly through user interactions and system changes. Joël describes his transformative experience watching last week's total solar…
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Gloria Osardu, Ph.D., is an industry-agnostic senior business executive with over 16 years of extensive experience driving business strategy with insights. She has successfully led UX/customer insights and analytics teams, providing the right research, data, insights, and opportunities to leaders. Gloria ensures that business decisions and product …
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Pop-Up Shops and the Scarcity Effect: A Behavioral Economics Exploration || Season 8 || Behavioral Economics in Marketing Podcast
13:00
In this episode, we delve into the dynamic interplay of scarcity and location within the realm of pop-up shops. As we explore the captivating synergy between these two powerful elements, we dissect ways marketers can strategically leverage scarcity and location to amplify the impact of temporary retail experiences. From the creation of exclusive pr…
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