最佳Marketing Cloud播客 (2024)

1
BigID’s Path to Growth: From Marketplace Integration to Channel Alignment 55:37

6d ago55:37

55:37

"Don't build for perfect. Just build for simple. As you go, you can make adjustments to fit what reality is." - Connie Dodmead, Senior Director of Tech Alliances at BigID In today’s episode of Unlock Cloud Go-To-Market, hosts Patrick Riley and Erin Figer sit down with Connie Dodmead, Senior Director of Tech Alliances at BigID. She shares her tenure…

1
Selling to Your Sellers First: Varonis’ Approach to Marketplace Adoption 51:13

6d ago51:13

51:13

"Time is the one thing you can't get more of. How you spend it can make or break your cloud strategy." - Mike Mason, Regional Sales Director at Varonis In today’s episode of Unlock Cloud Go-To-Market, hosts Erin Figer and Patrick Riley are joined by Mike Mason, Regional Sales Director at Varonis, to discuss the evolving world of cloud marketplaces …

1
CyberArk’s Secret to a Tenfold Revenue Boost in Just 30 Months 47:39

6d ago47:39

47:39

“Selling is the party. But like any great party, a lot of preparation is essential to make it successful.” - Brennan Lynch, Director of Global Marketplaces at CyberArk In today's episode of Unlock Cloud Go-To-Market, hosts Erin Figer and Patrick Riley are joined by Brennan Lynch, the Director of Global Marketplaces at CyberArk. Lynch discusses the …

1
Commvault’s Three-Pillar Transformative Strategy for Cloud GTM Success 42:50

7d ago42:50

42:50

“You need to be solving the problem at hand. It's fairly easy to get caught flat-footed when small problems start shifting to ones that require more time, people, financial investment.” - Jacob Bishop, Senior Director of Operations for Commvault In today's episode of Unlock Cloud Go-To-Market, hosts Erin Figer and Patrick Riley are joined by Jacob …

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HashiCorp’s Transformational Tower that Skyrocketed Their Success 48:14

7d ago48:14

48:14

“The success of our Co-sell operations and Marketplace at Hashicorp is due to adopting a new mindset and cultural shift among Cloud partners.” - Marissa Berardocco, AWS NAMER Partner Manager at HashiCorp In today's episode of Unlock Cloud Go-To-Market, hosts Erin Figer and Patrick Riley are joined by Marissa Berardocco, AWS NAMER Partner Manager at…

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The 'Five C's' of Cloud Success Revealed 46:20

7d ago46:20

46:20

"I believe partnerships, like friendships, grow over time. While we have many connections, true best friends are rare and take effort to develop, just like in business relationships." - Michael Musselman, Vice President for Partnerships at Astronomer In this episode of Unlock Cloud Go-To-Market, hosts Erin Figer and Patrick Riley are joined by Mich…

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How Rapid7 Saw Their Deal Sizes Grow by 3X, Win Rates Increase to 40%, and Sales Cycles Shorten by 21 Days 53:41

7d ago53:41

53:41

“Many companies measure success by how they compete with others, but with AWS programs, it's more about competing with yourself. If you're bringing in cash, using it wisely, and fully leveraging AWS, it drives your own business growth.” - TJ Schmidt, Director of Cloud Partnerships for Rapid7 In today's episode, of Unlock Cloud Go-To-Market, hosts E…

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How Revenue and Operational Support Can Help You Drive $70 Million Deals with Brittany Ames 50:48

7d ago50:48

50:48

“To get your product teams to engage with CSPs, there are resources like Azure Innovate, which can provide substantial funding. Even though it's not directly tied to the marketplace, using programs like AWS Call Days can be very beneficial. At both Aviatrix and VMware, these initiatives helped our sellers engage more effectively with AWS sellers.” …

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The GTM Strategy that Skyrocketed Eclypses’s Cloud Revenue featuring David Gomes 47:15

7d ago47:15

47:15

"Using the Tackle platform, we're now attracting high-quality leads, which helps us streamline our entire sales process. This tool provides us with better insights and a more efficient way to reach decision-makers and close deals. Without it, we'd still be working without clear direction."- David Gomes, Chief Executive Officer at Eclypses In this e…

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Building the Dream Team for Cloud GTM featuring Shane Wilson 44:37

7d ago44:37

44:37

"You need to understand what you bring to the table to ensure a mutually beneficial value exchange for the partnership. Once you identify this, focus on thorough internal enablement with the Cloud Provider to achieve significant success in the field."- Shane Wilson, Head of Global Cloud GTM, Business Development & Alliances at Veritas Technologies …

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How Snyk Tackles Scaling Internally with a Cloud Marketplace Hotline featuring Rebecca Spataro 37:57

7d ago37:57

37:57

"Tackle empowered my team and me to effectively self-serve. They provided education and enablement, which allowed me to become an expert in Marketplace and co-sell strategies. They were a reliable support partner throughout this journey." - Rebecca Spataro, Director of Global Cloud Alliances at Snyk. In this episode of Unlock Cloud Go-To-Market, ho…

1
The Pillars of Navigating Cloud Alliances featuring Boone Quesnel 37:32

7d ago37:32

37:32

"Scaling is crucial for us. We're not constantly adding new staff, so we focus on growing revenue without expanding the team too much. At Starburst, our cloud alliances team works closely with the Tackle Co-sell and Marketplace teams to support our field sellers and partners with various programs." - Boone Quesnel, Head of Global Cloud Alliances at…

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Introducing Unlock Cloud Go-To-Market with Erin Figer and Patrick Riley 1:38

7d ago1:38

1:38

How do I implement my go-to-market strategy with my Cloud Partners? How do I get buy-in from my executives, sales team, and others in my organization? How can I get the right attention from the Cloud Providers? Questions like these, and many more, arise when you’re trying to build relationships with the Cloud Providers and accelerate your revenue j…

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Humanizing Marketing: Episode 6 - How Marketers Can Build Trust In The Future 44:07

3+ y ago44:07

44:07

The final episode of our Humanizing Marketing series looks at how digital engagement will evolve in the years ahead. Hosts Marty Kihn and Tina Rozul chat with Salesforce futurists, Vala Afshar and Brian Solis about the role of trust in customer relationships. We also dig into "Atomic Content Personalization" with Mark Abraham of Boston Consulting G…

1
Humanizing Marketing: Episode 5 - Ethical Marketing with the World Economic Forum 31:33

3+ y ago31:33

31:33

We won't fulfill the promise of artificial intelligence and machine learning without a robust discussion about the ethics of it all. As marketers start to use AI tools day-to-day, it's essential to understand the origin of bias in AI and machine learning models and how to mitigate the harm to your customers and to your business. In this episode, ho…

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Humanizing Marketing: Episode 4 - Humanizing 'AI in Marketing' 38:15

3+ y ago38:15

38:15

Artificial intelligence (AI) is being used in Marketing more and more every day. In episode 4 of our Humanizing Marketing series, Tina Rozul and Marty Kihn demystify what happens behind the scenes of AI and machine learning. They sit down with Melinda Han Williams, Chief Data Scientist at Dstillery, to discuss the impact AI will have on personalize…

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Humanizing Marketing: Episode 3 - Transform Your Marketing with a "da Vinci Approach" 31:48

3+ y ago31:48

31:48

WordPress VIP CMO Joyce Solano joins us for Episode 3 of our Humanizing Marketing series. We'll cover how to connect with customers in ways that are authentic, genuine, and human. For Joyce, that means building a team filled with people who have a wide range of skills, just like the famous artist and scientist Leonardo da Vinci. Listen in to learn …

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Humanizing Marketing: Episode 2 - How to Create a Unified Customer Profile 35:42

3+ y ago35:42

35:42

You can't achieve empathy and personalization at scale unless your data game is sound. In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and Marty Kihn are joined by David Raab, founder of the Customer Data Platform (CDP) Institute, and Chris O'Hara, VP of Product Marketing at Salesforce. They discuss how organizations can create a …

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Humanizing Marketing: Episode 1 - Why Empathy is Crucial in Digital Engagement 36:07

3+ y ago36:07

36:07

Our new Marketing Cloudcast series explores the intersection of technology and human connection in brand messaging. Specifically, how do you build a data-driven model that delivers relevant, personalized messages to customers and prospects? In episode 1, hosts Tina Rozul and Marty Kihn are joined by Shannon Duffy, EVP of Digital 360 Marketing at Sa…

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5 Marketing Books You Must Read in 2021 34:21

4y ago34:21

34:21

Hear from our guest Douglas Burdett, host of the Marketing Book Podcast who shares his 5 favorite books and must read list for 2021. Also after interviewing 100+ marketers, Megan shares her key takeaways from being a host on the Marketing Cloudcast and time at Salesforce. She bids us adieu but you can stay in touch by tweeting to her at @CollinsMeM…

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How to Speak ABM: Episode 8 – Our Key Takeaways 13:04

4y ago13:04

13:04

We're wrapping up our How to Speak ABM series with a quick recap. We brought on the whole podcast team for this one to share our key takeaways. We hope you enjoyed this series and we look forward to dropping a new one in the new year. Talk to you soon!由Salesforce

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How to Speak ABM: Episode 7 – The Future of Lead-Gen 20:51

4y ago20:51

20:51

Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in. Resources: Blog: Trends From “State of Marketing” that Every B2B Marketer Should Kn…

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How to Speak ABM: Episode 6 – The Digital Handshake 18:52

4y ago18:52

18:52

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital han…

1
How to Speak ABM: Episode 5 – Three’s Company 32:15

4y ago32:15

32:15

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach. Guests: Rob…

1
How to Speak ABM: Episode 4 – 3 Steps to Success 20:56

4y ago20:56

20:56

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 4, we get an inside view of how an ABM program is executed through the lens of global solutions provider ATS, Advanced Technology Services. Guest: Sandra Marchand, Director of Marketing at ATS, Advanced Technology Services. Resources: The B2B Marketer's Guide to ABM -…

1
How to Speak ABM: Episode 3 – Account Anthropology 23:24

4y ago23:24

23:24

In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee. Guests: Daniel Englebretson - Co-founder and Head of Client Services at Khronos Neha Shah - Director,…

1
How to Speak ABM: Episode 2 – The Data Imperative 26:31

4y ago26:31

26:31

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful. Guests: Chris Golec, Founder of Demandbase Jon Miller, Chief Product Officer at Demandbase Karen Holmgren, Senior Manager, Global Marketing Operation at…

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How To Speak ABM: Episode 1 – Getting Started with Account-Based Marketing 22:41

4y ago22:41

22:41

Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business. Guests: Mike Kostow, GM Pardot at Salesforce Emma Chalwin, SVP Global Field Marketing at Sa…

1
Moment Makers: Episode 8 – Our Key Takeaways 12:29

4y ago12:29

12:29

We're wrapping up our Moment Makers series with a quick recap. We brought on the whole podcast team for this one. We hope you enjoyed this series and we look forward to dropping a new one in just a few weeks where we're talking all things ABM. Tune in as we demystify yet another marketing acronym. Talk to you soon!…

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Moment Makers: Episode 7 – The Skills You Need to Stand Out 44:25

4y ago44:25

44:25

You have aspirations to be a marketing leader, but what do you need to do to get there? What skills should you develop to keep connecting with customers as technologies evolve? What are the moments you need to make in your career? Guests: Thomas Barta - Author of The 12 Powers of a Marketing Leader Rochelle Hinds - VP of social media at OneUnited B…

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Moment Makers: Episode 6 – You’re in Charge. What’s Next? 23:17

4y ago23:17

23:17

Today’s marketing leaders are faced with a big challenge. Their job is to ensure their team is creating these moments that resonate with customers, but this can't be done without the right pieces in place. How do you build a future-proof team Moment Makers? Tune in to find out! Guests: Jay Baer, Founder of Convince & Convert Sergio Alcocer, Founder…

1
Moment Makers: Episode 5 – A Sharp Eye on ROI 28:59

4y ago28:59

28:59

While the future may seem unpredictable, one constant is monitoring marketing ROI. A good understanding of ROI can help you optimize processes and build inspiring marketing moments over the long term. Tune into this episode to help narrow focus and prioritize the marketing moments that lead to success. Guests: Mike McGuirk, Lecturer at Babson Colle…

1
Moment Makers: Episode 4 – How Real Is Real-Time Personalization? 34:50

4y ago34:50

34:50

We often hear the term “real-time personalization” but what does it really mean? And how can it help marketers create moments that truly resonate with customers? Join us for answers to these questions and more with expert marketers from Merkle and Reverie! Guests: Jose Cebrian - Senior Vice President Marketing Strategy, Merkle Lisa Tan - Chief Mark…

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Moment Makers: Episode 3 – You’ve Got the Data. Now What?! 37:02

4+ y ago37:02

37:02

You've got the data - now what? In this episode, we unpack the complex world of data management and activation in order to create moments that surprise customers and offer experiences that truly matter. We’re talking with digital transformation veteran Vikalp Tandon, the Global President of Dentsu Commerce, to set the stage for what activation mean…

1
Moment Makers: Episode 2 – Walking the Data Tightrope 25:10

4+ y ago25:10

25:10

Data is the key to creating great customer experiences. And with a great amount of data comes great responsibility. In this episode Elyse Blouin, Sr. Director Digital Marketing at Lowe’s discusses how to be clever (and not creepy) when creating marketing moments. We can’t talk about data and not cover how to keep it secure, so we asked two security…

1
Moment Makers: Episode 1 – The New World of Marketing 34:59

4+ y ago34:59

34:59

This is the first episode of our newest series, Moment Makers. Where we're focusing on the current state of the customer experience. Fun fact, did you know humans now have a smaller attention span than a goldfish? Our jobs are getting harder by marketers, and customer expectations are at an all time high. Marketers are under pressure to understand …

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Leading Through Change: Episode 9 – Reflection & New Series Teaser 11:14

4+ y ago11:14

11:14

In this episode we brought on our entire podcast squad including producers Sachin Shenolikar and Conor Wiegmann. We discuss our learnings from the past 2 months and highlight our favorite parts of the Leading Through Change mini series. We'll also tease out our upcoming series called Moment Makers. Stay tuned for more marketing conversations very s…

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Leading Through Change: Episode 8 – Insights from 7,000 Marketers Worldwide 36:28

4+ y ago36:28

36:28

Did you know that the growth rate of AI adoption from 2018 is 186%!? In this episode we’re talking about key insights, like this, from the recently launched State of Marketing report. This first party research report surveys almost 7,000 marketing leaders around the world in a double-blind way. It covers 6 continents, 29 countries and a wide range …

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Leading Through Change: Episode 7 – Using AI as a Catalyst for Change 21:19

4+ y ago21:19

21:19

Creating a world without waste is no small task. Data scientists are now leveraging artificial intelligence to support supply chains and manufacturing companies as they adapt to the new normal. In this episode, we talk with Gail Moody-Byrd, CMO at Noodle.ai who shares what a “Noodler” is and why they are important to helping our economy get back on…

1
Leading Through Change: Episode 6 – Purpose Driven Marketing with Kimberly-Clark's #ShareASquare 38:45

4+ y ago38:45

38:45

Values based marketing, cause marketing, purpose led marketing - we’re seeing these purpose driven trends arise across marketing teams but what does it really mean? What types of campaigns are run on these teams? Why is this an important function? In this episode we interview Kai Johnson, Values-Led Marketing Manager at Salesforce and Stephanie Pin…

1
Leading Through Change: Episode 5 – Stories of Resilience with Mark Cuban 27:12

4+ y ago27:12

27:12

Today’s uncertain landscape leaves businesses looking for tools, advice, and inspiration. In this episode, we give you just that, through stories of resilience. You may know Mark Cuban as the Dallas Mavericks owner or Shark Tank judge, but the famed entrepreneur and investor has also been a vocal supporter of and advisor to small businesses. Cuban …

1
Leading Through Change: Episode 4 – Non-Profit Brand Marketing With the Anti-Defamation League 24:49

4+ y ago24:49

24:49

Brand marketers have their work cut out for them. They face the challenge of managing sensitivity while ensuring their global message is maintained with the understanding that there can be nuances throughout the world. Our guest today is Salesforce.org trailblazer, Amy Blumkin, Vice President of Brand Marketing at the Anti-Defamation League (ADL), …

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Leading Through Change: Episode 3 – Non-Profit Communications with Common Sense Media 31:46

4+ y ago31:46

31:46

This week’s episode brings you a few stories from an industry where communication is crucial: the nonprofit world. These brands rely on their members to keep their business afloat. We spoke with Paul Holman-Kursky, Director of Membership at Common Sense Media, who was forced to quickly redesign his communication strategy last month. He shares how h…

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Leading Through Change: Episode 2 – Reimagine Events into Digital Experiences 23:18

4+ y ago23:18

23:18

In this time of tremendous global challenge and continued business transformation, marketers are forced to evolve how they create customer experiences, programs, and drive growth. In this episode we discuss how our Salesforce team in Australia, had to pivoted turning an original in-person event into a reimagined digital experience in 10 business da…

1
Leading Through Change: Episode 1 – Pivoting with Empathy 25:29

4+ y ago25:29

25:29

Empathy is top of mind for people around the world right now. After all, we’ve never dealt with a crisis of this magnitude. It’s essential that marketers are mindful of the challenge at hand and show compassion for their customers. But that can be tougher than it sounds. What is the right tone for communications? How can you ensure your customers a…

1
How Fanatics Scores the Perfect Play for Hyper Personalization 29:20

4+ y ago29:20

29:20

Imagine yourself at the NCAA championship game...if it were still going on... the atmosphere is on fire! It’s a buzzer beater win! Now, put yourself in the shoes of a marketer at Fanatics, a global licensing brand specializing in fan apparel. Your goal is to take advantage of this moment and every moment that matters for sports fans across the worl…

1
How to Create The Perfect Welcome Series with BELLA+CANVAS 17:47

4+ y ago17:47

17:47

With such a competitive industry, BELLA+CANVAS, a premium crafted wholesale apparel company works hard to differentiate themselves. One way, they've discovered, is through the perfect welcome series. They've seen their highest engagement in the first 2 weeks with 33% increase in ROI. In this episode you'll learn from digital marketing expert, Roxan…

1
Building a Coffee Brand From the Ground Up with Ben Higgins 27:59

4+ y ago27:59

27:59

We see social media influencers in our feeds all day, but what separates the best ones from the rest? Passion for a brand. Ben Higgins has just that. You probably know Ben from his 2016 star-turn on the Bachelor. Today Ben is also the Co-Founder of Generous Coffee Co. In this episode, Ben explains how he's using his experiences as an influencer to …

1
Congrats - You’ve Survived The Holidays! Now What? 25:59

5y ago25:59

25:59

You prepared all year, you delivered an amazing experience for your holiday shoppers, you tested the limit…. Now what? In this episode, we’ll share insights from this past holiday season from industry thought leaders and marketing experts. I had the pleasure of meeting Jen Horner, Associate Director for Retail and Consumer Goods at DEG - an Isobar …

1
The Art of Translation - Are You Speaking Your Consumer’s Language? 20:04

5y ago20:04

20:04

Bonjour, Guten Tag, Hola - On this episode, we’re talking all things translation with our guest Adrian Cohn Director of Brand Strategy and Comms at Smartling, a cloud-based translation technology and services company. You’ll learn what goes into the art of translation and how you can get started today.…

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