This week Sid talks to one of the biggest and brightest stars in country music – Lainey Wilson. Back in May, he drove up to Nashville and got to have this conversation in person at Lainey’s farmhouse outside of town. The occasion was a Southern Living cover shoot, and Lainey and Sid sat down on a pair of comfortable chairs in her speakeasy-style basement, which is where she writes a lot of her songs. Lainey couldn’t have been more welcoming as a host, even though she’d been touring nonstop for her latest album, Whirlwind . She’s also hosting the CMA Awards in mid-November, and she’s appearing in the film adaptation of Colleen Hoover’s novel Reminders of Him early next year. But Lainey has clearly not forgotten her small-town roots in Baskin, Louisiana, or the importance of good friends, family, and her faith. She talked a lot about how she stays grounded, how she keeps holding on despite a wild few years in Nashville, and the importance of keeping her people close. She also told some funny stories about her fiance, Devlin Hodges, who goes by Duck, and how she and her family celebrate Thanksgiving. For more info visit: southernliving.com/biscuitsandjam Biscuits & Jam is produced by: Sid Evans - Editor-in-Chief, Southern Living Krissy Tiglias - GM, Southern Living Lottie Leymarie - Executive Producer Michael Onufrak - Audio Engineer & Editor/Producer Jeremiah Lee McVay - Producer Isaac Nunn - Recording Producer Learn more about your ad choices. Visit podcastchoices.com/adchoices…
Player FM - Internet Radio Done Right
Checked 5M ago
two 年前已添加！
内容由Terence Tam提供。所有播客内容（包括剧集、图形和播客描述）均由 Terence Tam 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
))
Daily Deals
值得一听的播客
赞助
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
标记全部为未/已播放
Manage series 3553524
内容由Terence Tam提供。所有播客内容（包括剧集、图形和播客描述）均由 Terence Tam 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure business founders to get their dark and dirty secrets - including the private struggles they’ve faced to get to where they are. By listening in, you’re gonna get 2 things: 1) Hear from 7+ figure coaches and experts who’ve been in your shoes and transformed their business - while overcoming major challenges in their personal lives. 2) Proven marketing strategies specifically for generating high quality leads consistently for your coaching business - even if you hate marketing So what makes this podcast different? We really zoom in on helping 6 figure high ticket coaches who hate marketing scale their business to 7 figures and beyond with Webinars (and other events). So let’s get started right away with episode 2 and see how 5 simple strategies can immediately get results for your business. See you there!
…
continue reading
73集单集
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
分享
标记全部为未/已播放
Manage series 3553524
内容由Terence Tam提供。所有播客内容（包括剧集、图形和播客描述）均由 Terence Tam 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
As the founder of a coaching business, do you wish that you could just get quality leads like turning on a tap? Or perhaps you’re looking for some inspiration from other successful coaches who understand the challenges of scaling their business beyond 6-7 figures? Founders Go Naked is where we strip bare on two fronts for you. Our solo episodes where we reveal our agency’s behind-the-scenes strategies for successful webinars and events… And interviews where we talk with 7 to 8 figure business founders to get their dark and dirty secrets - including the private struggles they’ve faced to get to where they are. By listening in, you’re gonna get 2 things: 1) Hear from 7+ figure coaches and experts who’ve been in your shoes and transformed their business - while overcoming major challenges in their personal lives. 2) Proven marketing strategies specifically for generating high quality leads consistently for your coaching business - even if you hate marketing So what makes this podcast different? We really zoom in on helping 6 figure high ticket coaches who hate marketing scale their business to 7 figures and beyond with Webinars (and other events). So let’s get started right away with episode 2 and see how 5 simple strategies can immediately get results for your business. See you there!
…
continue reading
73集单集
所有剧集
×
98% of people visiting your website right now aren't even real prospects. Ouch. That hurts to hear, doesn't it? Yet most of us treat every single visitor like they're our next big client. We jump on calls. Send proposals. Waste HOURS on people who were never gonna buy. It's like trying to sell steaks to vegetarians. Sure, you might get lucky once in a while, but mostly you're just wasting everyone's time. The good news? AI chatbots can now figure out which leads are actually worth your time… …and potentially save your business a LOT of cash. In this episode, you'll discover: How to use AI chatbots to identify hot prospects in seconds How to make your chatbot conversations feel human while secretly qualifying prospects What to do with leads who don't qualify (without making them feel rejected) The trick to smoothly hand off conversations to real humans PLUS: we’re moving to a NEW podcast! Make sure to subscribe to the new podcast, How to Print Money, here: Apple Podcast: https://podcasts.apple.com/hu/podcast/how-to-print-money-for-online-coaches-in-high-ticket/id1790630698 Spotify: https://open.spotify.com/show/4mAauVDusDfUdGKkEOAbNw?si=94dd1a5012454cdc This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com…
Everyone's using ChatGPT to write their marketing copy these days. Your competitor down the street is doing it. That guy who sells protein shakes on Instagram is doing it. Heck, even your grandma probably asked ChatGPT to write her Facebook post. But here's the thing... Most AI-generated copies are absolute garbage. And if you're just throwing basic prompts at ChatGPT and hitting publish, you're probably making your business sound like every other lazy marketer out there. In this episode, you'll discover: Why AI copywriting isn't optional anymore for businesses in 2025 The 3 reasons most AI copy makes you sound like a robot having a bad day Why "Always Be Checking" should be your new motto when it comes to AI-written copy How to feed your AI the right data so it stops writing like Shakespeare's pretentious cousin The secret framework we use at our agency to turn AI into a money-making copywriting machine This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com…
Remember when your website was about as useful as a screen door on a submarine? Well, turns out you can teach that old dog some new tricks. And by tricks, I mean turning it into a lead-catching ninja that books appointments while you're busy counting sheep. It's 2 AM. You're deep in dreamland. Meanwhile, your competitor just snagged another client because they answered in 5 seconds flat. Ouch. But what if your website could do the talking for you? Not with those creepy "HI HOW CAN I HELP YOU TODAY?!" popups that make people run faster than a cat from a vacuum cleaner. I'm talking about AI that actually sounds... human. In this episode, you'll discover: Why 59% of people are more impatient than a kid on Christmas morning (spoiler: they want answers in 5 seconds) How one coach named Bryan got 67% more qualified leads and saved 10 hours a week (that's like getting Fridays off!) The embarrassingly simple reason your chatbot might be scaring away leads instead of booking them Why treating your AI like a "smart receptionist" beats trying to create a digital clone of yourself The exact moment when your chatbot should wave the white flag and call in the humans This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com…
Every business owner I’ve spoken to LOVES the idea of using AI in their sales funnel. Especially if they get to automate some of the time-consuming stuff… …like cold calls, marketing, or lead gen. But here’s the thing: Use AI tools recklessly, and you might end up HURTING your business instead. In this episode, you’ll learn: Why your AI copywriter could get your ad account BANNED The reason AI chatbots might be turning customers away from your business Where to maintain the ‘human element’, and where to go full-AI …and other ‘AI mistakes’ that could mess up your entire sales funnel This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com…
Every business owner wishes they could clone themselves. There’s just too much for a team, let alone a single person, to handle when it comes to sales and marketing alone: ads, funnels, landing pages, sales calls, etc… But here’s the good news: We can’t clone ourselves yet, but we CAN get pretty damn close with AI. In this episode, I break down how AI is transforming marketing funnels from time-sucking monsters into well-oiled efficiency machines. You’ll learn: How AI can give you valuable insights (that would normally cost $$$) 3 ways AI can help power up your sales funnel – while reducing your workload The genius tech that makes reviving ‘dead leads’ a breeze How to work 15% less while earning 15% more This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com…
Ever feel like you're throwing a tiny fishing net into an ocean of minnows when you really need to catch a whale? In this episode, I dive into how AI-powered lead generation systems can help you land those massive dream clients that transform your business – without you having to spend countless hours manually qualifying leads or hiring an army of sales reps. You'll discover: How to clearly define your "whale client" profile so your AI can hunt them down How AI can book qualified leads directly into your calendar (while they're still hot!) The secret to using AI to handle objections with actual empathy (not robotic sales scripts that make people cringe) Real examples of how AI can resurrect abandoned carts and catch sales that would have slipped away This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com…
What if AI could tell you exactly who your ideal customers are… …and HOW to make them buy your product? Back then, market research used to take months (and thousands of dollars!) – but AI now makes that possible to do in literal minutes – which is bonkers. In this episode, we show you how to leverage this for your business. Here's what you'll discover: How AI can uncover customer insights that humans would NEVER catch The exact process to create a customer avatar that converts like crazy AI tools and prompts that do the heavy lifting for you This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
Every day, potential customers are slipping through your fingers. That lead who filled out your contact form at 2 AM? Oops! Someone else responded first, and now they've lost interest in you. That prospect who called during your team lunch? Went straight to voicemail and never called back. You’ve got thousands of “dead leads” who aren’t really dead… they’re just being ignored. And it's not even your fault! Until recently, there simply wasn't technology capable of catching every opportunity, responding instantly, or scaling personal outreach without hiring an army of sales reps. Until today. In this episode, I break down three AI lead generation strategies that are actually bringing sales in 2025. Here's what you'll discover: Why 78% of people go with businesses that respond to them first (and how AI can make you be that guy) How to turn 2-4% of your “dead leads” into actual paying customers (without lifting a finger) The shocking missed opportunities in your business (and how AI can help secure them) This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
Barely 2 years ago, AI could barely string together a coherent sentence… Or generate a video of “Will Smith eating spaghetti” that DOESN’T look like eldritch horror… Now? Now your biggest competitor is using AI to make them money while they sleep. And I am going to tell you how they do it. Listen to today’s episode to learn: How to use AI to resurrect your cold leads from the dead! The AI engagement technique that dramatically boosts webinar show up rates Our post-webinar AI system that captures sales you’d normally lose This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
Ever crush a webinar campaign, only to watch it flop spectacularly in the next round? Imagine how low our hearts sank when our client’s webinar went from a massive 10X ROAS the first time around… only to nosedive to 1.6X within two weeks! What turned our golden goose into an ugly duckling? And more importantly… How did we bring it back from the dead? Learn it all in this episode. You’ll discover: How we got 10x ROAS in the first place Why our second and third events bombed… (lessons learned!) The hidden dangers of Google’s ad policies And finally – how we rebuilt our ads and clawed back up to 5.31X ROAS This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!…
Most coaches fill their webinars with lead ads, but… … they don’t interact with their leads before the webinar starts… … and completely forget about that list once the webinar’s done. And that grinds my gears – ‘cos they’re sitting on a literal GOLDMINE! In fact, with just a few strategically-timed emails to your mailing list, you could maximise your profits before, during, and after your webinar. In this episode, we’ll reveal the 5 different types of emails you MUST send to your list to get better engagement, ensure higher attendance rates, and boost your sales. You’ll learn: The emails that get you tons of sign-ups – for FREE! The ONE email most coaches forget to send (that instantly boosts attendance!) How to warm up your audience so they’re READY to buy Should you send reminder emails – or will they just ANNOY people? How to squeeze more sales AFTER the webinar If you’ve got a mailing list that’s just sitting there, then this episode is going to teach you how to turn it into a goldmine for conversions! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
1 #62 Why Russell Brunson Did 70+ Webinars Before Automating (& Other Webinar Marketing Best Practices You Can Steal!) 11:53
Everyone wants a webinar that runs on autopilot and prints money while they sip margaritas on the beach. But even Russell Brunson—the guy who turned ClickFunnels into a $100M+ business—didn’t automate his webinar until he’d done over 70 live sessions… Through it all, he kept tweaking and refining his pitch… And that's how Russell perfected his webinars and generates MILLIONS with them each year. That’s what it means to be the best in the biz. But what if you could steal his best practices and get a headstart on your high-ticket coaching business? Then this episode is for you! You’ll learn: The #1 thing most high-ticket coaches get wrong when creating their webinar Why your topic matters more than your slides The secret to getting more people to show up (and stay till the end) The biggest mistake you’re making on your thank-you page When to finally automate your webinar (and enjoy effortless scaling!) This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
Our new client was stuck. His webinar was attracting the wrong crowd – people who either weren’t interested or were too broke to afford his offer. Sales were tanking… and he was getting pretty desperate for higher-quality leads. So we stepped in, rolled up our sleeves, and got to work. We tweaked the advertising for his webinars to hone in on his warmest prospects. The result? 2.8X ROAS (return on ad spend) on his very FIRST webinar with us. 🔥 We packed his webinar with hundreds of high-intent attendees, and he walked away with a significant profit. And the best part? Now that we know it works, all we need to do is double down, refine, and scale – which means his future ROAS is only going to keep getting bigger and sexier. In this episode, we break down the 5 key strategies that turned his webinar into a sales machine. You’ll learn: How an ‘ancient’ marketing platform ended up getting 60% of his sales How he got 400+ signs up from social media (without spamming people to death) The ‘secret’ way of using paid ads that most marketers ignore Why retargeting warm leads is the easiest way to boost sales How his webinar got a HUGE 65% webinar attendance rate (when most don’t even get 30%!) This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
If someone told you webinars are ‘dead’… Go ahead and slap them with a baguette ‘cos webinars are still making people MILLIONS! The problem is that most people aren’t marketing their webinars properly. No matter how awesome your offer or how slick your slides look, your webinars aren’t gonna get any eyeballs – let alone sales – if no one knows about them. In this episode you’ll learn 3 proven ways to market your webinar and turn it into a high-converting sales funnel in 2025: How to leverage your list to pack your webinar without spending a dime The secret to ‘borrowing’ an audience from someone more famous than you Using paid ads to turn your webinars into scalable goldmines This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
Burnt out from grinding for every client and doing 1-on-1 sales calls? That’s why most coaching businesses plateau at 6 figures – they can’t scale without going insane. But the biggest names in the business do it differently - from Marie Forleo to Tony Robbins. They have discovered a ‘flywheel’ that cranks out predictable, scalable results – EVERY time. In this episode, we’ll reveal why Webinar Marketing is the go-to flywheel for high-ticket coaches and experts who are serious about growing their businesses. Here’s what you’ll learn: The “sell one-to-many” strategy that makes webinars the ultimate scaling machine How to find your perfect audience with the ‘Goldilocks’ method Why webinars build trust, authority, and a loyal following faster than anything else The hidden money-making asset every webinar creates (that you’re probably ignoring) It’s time to stop spinning your wheels and start creating a growth system that actually works. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
You wouldn’t trust sushi from a gas station, so why trust a bargain-bin webinar agency with your business? In this episode, we’ll talk about the five most costly mistakes that high-ticket coaches and experts make when hiring an agency to market their webinars. Here’s what you’ll learn: Why “cheap” agencies always ends up costing you more The tell-tale signs that your agency knows what they they’re doing The dangerous obsession some agencies have with useless metrics The #1 strategy most agencies overlook… and it’s costing you 80% of your sales How to sniff out a shady agency before they eat your marketing budget alive If you're ready to stop wasting time, money, and energy on crappy agencies, this episode’s your wake-up call. #WebinarMarketingAgency #WebinarMarketingService #WebinarAgency #RadicalMarketing This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
One thing coaches and experts need to know… …is that the coaching industry, like any market, is volatile. Case in point: COVID. When COVID hit, seminars went from being everywhere to zero. Our business also went from booming to NOTHING. We really thought we were screwed when clients started dropping off like flies getting sprayed by Ridsect. Trends can make or break your business. Nowadays it’s AI and automation. So the question is, how can your coaching business ride a trend, instead of being decimated by it? In this episode, Steven Proud from the Radical Global Marketing Podcast asks Terence Tam, our founder, about the challenges we face as a marketing agency that serves high-ticket coaches and experts. You’ll learn: How to spot opportunities in chaos (and future-proof your business) The secret to staying relevant in a competitive (and skeptical) market Why hyper-niches are great for scaling your business Future trends in the coaching industry #BusinessChallenges #CoachingTrends #CoachingIndustry #HighTicketCoaches #PodcastInterview #RadicalGlobalMarketing #RadicalMarketing Check out the full interview with Radical Global Marketing Podcast here: https://www.brandigochina.com/terence-tam-founder-ceo-radical-marketing This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
When this university lecturer ditched his books for ‘bums’… … he started helping high-ticket coaches make MILLIONS each year. Now, for the record: our founder Terence Tam isn’t some weird pervert obsessed with bums. He’s just born with a love for marketing and an entrepreneurial itch that couldn’t be scratched in academia. So when he combined the two and discovered that there was a HUGE market in putting bums on seats i.e. filling up webinars, seminars, & challenges? Voila – Radical Marketing was born! Since then the business has snowballed and Radical Marketing has helped over a hundred coaches and experts around the world fill their events with an abundance of bums… (In fact, we’ve placed well over 1.5 million bums on seats!) This episode features choice excerpts from when Terence was interviewed by Steven Proud from the Radical Global Marketing podcast – where he shares his juiciest business secrets and lessons from building his agency from the ground up. You’ll learn: The ONE thing that caps the growth of many coaching businesses. How coaches need to navigate the ever growing competition that they find themselves in. Why testing is the #1 most important thing to do to scale your coaching business. Check out the full interview with Radical Global Marketing Podcast here: https://www.brandigochina.com/terence-tam-founder-ceo-radical-marketing This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Ever wonder how top-tier coaches and consultants close massive deals with ease? The secret isn’t just in the pitch – it’s in crafting unforgettable events that do the selling for you. In this episode, Terence sits down with Nate Wilde, founder of Odigos Events, to uncover how intentional event design can skyrocket your high-ticket sales. Nate shares how his team creates seamless, high-converting experiences that leave attendees eager to buy – and explains the biggest mistakes most event hosts make. In this episode, you’ll learn: The 3 BIGGEST mistakes coaches do at their events How one simple adjustment to your sales pitch can boost your ROI Why pre-event communication is critical to success (and how to do it right!) Nate’s 3 secrets to closing 40-65% at webinars Check out Nate’s LinkedIn here: https://www.linkedin.com/in/nate-wilde/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
After 20 years in marketing you start noticing all the stuff that businesses do… …that makes them lose money (or at least leave it on the table!) Chief offender of them all? Not having a fully-optimized marketing funnel. Jenn Mancusi interviewed me for her podcast ‘Marketing, Demystified’ recently where I talked about some of these things – here’s a few excerpts you might find super helpful! In this episode you’ll learn: Some of the BIGGEST misconceptions people have about marketing Why your digital marketing strategy needs to be more holistic What every sales funnel needs to get more CONVERSIONS Which metrics you should track from your funnels #MarketingFunnels #FunnelStrategy #MarketingDemystified #RadicalMarketing Check out Jenn’s podcast (and the full episode featuring my interview) here: https://podcasts.apple.com/us/podcast/55-the-best-marketing-funnel-strategies-to-get/id1694978118?i=1000677001720 This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
If you can tell a good story, you can write copy that sells. Now, that’s not a secret. But… …it’s just HALF the truth. The other half is getting your story to resonate with your audience’s desires and make your copy impossible to ignore – and there’s a secret copywriting technique you can apply to do that. In this episode you’ll learn: A secret technique passed down by the legend himself – Eugene Schwartz! Why some people buy things that don’t make sense (and how to take advantage of it!) The simple way to make your story ‘bridge the gap’ between you and your target audience How to create a story-based ad with unbeatable CPL and ROAS This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
What if the secret to higher profits and happier teams was as simple as ‘caring more’? Antoni Lacinai, a communication and engagement expert, believes that the future belongs to businesses that value teaching, nurturing, and training their staff. He also thinks that if you’re a coach, expert, or speaker… be prepared – ‘cos there’s gonna be a HUGE shift in demand for trainers across all industries! In this interview with Antoni you’ll learn: Why his book only made him famous YEARS after he wrote it Who your ‘best salespeople’ are (and how to get ‘em!) His #1 regret when starting his business (and how you can avoid it) Why empathy in business isn’t just nice – it’s profitable! #LeadingWithHeart #EmpathyInBusiness #CommunicationsInBusiness #EngagedTeams #PurposeDrivenBusiness #RadicalMarketing For more info on Antoni, visit his website here: https://www.antonilacinai.com/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Let’s be honest: you’re not doing webinars for free. Sure, it could be ‘free of charge’... but the ultimate goal is to get SALES. Sadly that’s impossible if you’re attracting the wrong kind of audience. (Especially if they’re just in it for the freebies!) In this episode, we discuss the 3 things we did for one of our clients’ webinars so that all their hard work (and ad dollars!) actually pay off. You’ll learn: How to attract the RIGHT kind of people to your webinars The one thing that might TURN OFF your target audience Some practical tips you can apply to your webinar’s STRUCTURE Our ‘secret’ to getting results if all else fails #WebinarMarketing #WebinarStrategy #WebinarHighTicketSales #TargetedMarketing #RadicalMarketing This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
When someone tells you, “Your Feng Shui is sabotaging your business”... You’d maybe laugh. But here’s the thing… Spend 30 minutes with award-winning Feng Shui master Kevin Foong… …and he’ll pinpoint the exact problems you face (and how to fix them!) just by looking at where you live. More importantly? It works for his clients – which include banks and Fortune 500 companies. Today’s episode is gonna be eye-opening, so if you’re ready to learn: The science behind Feng Shui and how it impacts business performance Why your environment could be influencing your decisions (and outcomes) How to instantly know which path to take in your career (without wasting DECADES) Real stories of clients who turned their lives around by tweaking their Feng Shui And no, none of his methods need you to buy expensive lucky charms or jade statues. This is real, practical Feng Shui – and Kevin’s one of the best to learn it from. #FengShuiForBusiness #BusinessGrowth #FengShui #BaZi #QiMen #KevinFoong Learn more Kevin Foong here: https://www.kevinfoongcg.com/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
What if there was a quick and cheap way you could get leads for your high-ticket offer? Yes, we’re talking 25 calls booked in just two weeks for a $5,000 offer… at less than $40 per lead. In this episode, Terence Tam will show you his fast system to generate a ton of appointments- quick. You don’t need a complicated funnel - just an ad account. In a few short hours, you could have people scheduling appointments for your high ticket offer. Here’s what you’ll learn: How to set up ads that Facebook loves – and rewards you for it! The one thing you need to do to improve your lead quality. How to get more sales with an often overlooked method (it’s free!) The simple trick to get more of your appointments to show up. #LeadGenStrategy #HighTicketSales #AdHacks #RadicalMarketing This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Watching your Facebook ads slowly die without knowing why is pretty grim for any business owner. That’s why it pays to get a ‘Doctor of Ads’ to do a ‘check up’: Dr. Theresa Pantanella, an occupational therapist turned direct response marketer is such a doctor! Her ‘patients’ these days are Meta ads – and most are in critical condition. Her diagnosis? It all boils down to a couple of rookie mistakes that many businesses and marketers make. In this interview with Theresa, you’ll learn about: The “message disconnect” mistake that kills your leads on the spot How to use “Dynamic Creative Ads” to save time and get results Which videos work great for each stage of your Meta ad funnel How too many free giveaways can actually tank your sales Why most ads start failing unless you do THIS once every two weeks Want a ‘check up’ for your business? Book an appointment with Dr. Theresa here: https://doctorofads.com/ Download the free copy on 3 Biggest Mistakes Made with Paid Marketing on Facebook https://strategiesforsellingcourses.com/3-biggest-mistakes/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
If you do this, you’re bleeding your business dry! Too many coaches obsess over the instant sales they make from their webinars. But the truth is that on average, over 70% of people DON’T buy immediately. So if instant ROI is your metric for success… you could be COMPLETELY missing the boat. In this episode I reveal 6 ways you can get more sales from the 70% who didn’t convert. You’ll learn: Why the “one-night-stand” webinar approach kills long-term sales Why improving your SEO helps your coaching business look more legit How to discover the leads you need to ‘retarget’ (so you can build trust) Our ‘secret weapon’ for keeping leads warm (and ready to buy) all year long #LongGameMarketing #LongTailWebinar #WebinarStrategy #WebinarMarketing This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Sometimes being ‘ahead of the curve’ means getting stared at like you’re a loony. Jasper learned this the hard way. He pitched the idea that implementing sustainability can not only cut costs, but actually make your business more PROFITABLE. In other words, “going green could MAKE you more green!” Initially it didn’t go so well. He was like Corpnicus trying to convince people the Earth revolved around the sun. Thankfully Jasper didn’t get put in jail. 10 years later… He’s now working with top companies to improve their bottom line AND help solve climate change at the same time. This is his story. In this interview you’ll learn: How he managed to convince businesses that sustainability CAN be profitable How to instantly set yourself apart as a business by using sustainability Why being ‘ahead of the curve’ doesn’t guarantee success… unless you have THIS Plus… the ‘secret weapon’ that gets him invited into podcasts, interviews, and shows Check out Jasper here: https://bwimpact.com/moreimpact/ #PurposeDrivenBusiness #ProfitableSustainability #BusinessAdversity #JasperSteinhausen This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Ever had to promote a live event on short notice and a shoestring budget? Chances are, it’s gonna suck. Good news is that it’s possible to turn things around with laser-focused marketing. With just a few key strategies, we sold out an ENTIRE venue with paid participants – and spent just $500 for ads. This podcast episode explains how we pulled it off. You’ll discover: The one ‘attraction’ that can make participants beg you to take their money How we used local buzz to turn our client’s event into a must-attend What types of partnerships we tapped into that got us free advertising The strategy to sell tickets 10x faster to this event This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Most coaches have a ‘hit-or-miss’ philosophy where they aim to strike gold at the webinar event. If that’s your approach then there’s good news… there’s an easy way to boost your sales numbers. And that’s by a simple paradigm shift to make your webinars profitable again! You’ll learn: How to get high ROAS by improving your funnel with our ‘long tail’ Webinar approach How to get sales from the 70% of prospects who DON’T attend your webinar How adding low-ticket offers can turn your webinars profitable again. A simple but overlooked tactic to change prospects into paying customers #WebinarMarketing #HighTicketSales #HighTicketCoach #SellingOnWebinars #WebinarSales #WebinarROAS This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
With one perfectly refined pitch, Vince Tan set the coaching world on fire. You wouldn’t know it from how he carries himself – just a humble guy in t-shirt and jeans. Until he goes on stage in front of thousands… and ends event after event as TOP closer. In this interview, you’ll learn some valuable business lessons from one of the best Webinar closers in Asia. You’ll discover: The No.1 thing ALL coaches, gurus or trainers need to succeed How being an introvert didn’t stop Vince from becoming a top coach How thinking offensively rather than defensively is game-changing for businesses The most common thing holding coaches back in business… and how to overcome it #BrandingForCoaches #CoachingTips #CoachingBusiness #HighTicketCoaching #sellingfromstage #webinarmarketing This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
How do you make your webinar stand out in a marketplace that has thousands of webinars? It’s not easy in 2024… Ads just keep getting more and more expensive these days. While competitors are upping their game with mass-produced AI-generated content or pumping thousands of dollars into their marketing campaigns. But here’s the good news… It’s not impossible. And it doesn’t have to cost you your life savings. These 4 best practices will help your webinar kick butt no matter what. In this episode, you’ll discover: Why there’s riches in niches Why you need to solve your client’s ‘bleeding neck problem’ What industry giants use to stand out from the competition How to be controversial… and be LOVED for it This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
How do you stand out from the crowd when everyone’s running the same ads? Just make ads that don’t look like ads! To do that, you just need to go back to basics and use one of the oldest tricks in every marketer’s playbook: advertorials. In this episode, you’ll learn: Why this old-school strategy is making a comeback in the digital age (and why it kicks ass) How advertorials could give you cheaper leads compared to regular ads How to build up your trust and credibility with advertorials Why this funnel is particularly great for businesses with complex products All that… and more – with the Advertorial Funnel. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
If you’re looking for a secret formula for making killer ads that bring in the right type of people at the right price… …Then the 40-40-20 rule in marketing is a rule that you shouldn’t ignore . See, it doesn’t matter how much money and energy you pump into your marketing campaign if you’re targeting the wrong areas to improve. That’s why in this episode you’ll learn about: What the 40-40-20 Rule of marketing is… and why it’s critical for your business success. Why marketers could be spending too much time on their creatives Schwartz’s 5 levels of market sophistication… and why most marketers are stuck at Level ONE How to deal with the competition when they copy you If you’re sick and tired of failed marketing campaigns and still can’t figure out why… then this episode could completely change how you do marketing… for better. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
So they say 9 out of 10 marketing campaigns fail. And 95% of businesses fail in the first 10 years. One thing I’ve learnt being in business for over 20 years is that… … Setbacks are a normal part of it. The difference is whether it breaks you… or makes you. In this episode, you’ll learn about: How legends from the 80s used to do things (and why modern marketers are lucky!) What I do when I have a failed campaign My big 4 setbacks in my business journey… and how I overcame them If you are struggling with setbacks or disappointments in your business or marketing campaigns, then this episode is what the Universe ordered for you. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. But to have your webinars consistently be profitable? Now that’s a different story. That’s why this case study is important… It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars. So if you want to learn the following: How changing the core message can skyrocket your ad’s effectiveness Why you need to create and test several different ads to boost ROAS What to do when you have winning ads – do you keep them, or tweak them? Then tune into today’s special case study episode of Founders Go Naked. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Quiz funnels are a great way to save everyone’s time. If you do it right… Your prospects can get personalised offers that actually speak to their desires… And you’ll have a deeper insight on who to target with your highest ticket offers (and what to say to them) The best part? You’re keeping people engaged throughout the experience… and getting valuable marketing data you can use to scale your business through the roof. Win-win! In this episode, you’ll learn all about this powerful sales funnel including: How to keep your prospects hooked with ‘micro commitments’ How to segment your leads with quizzes (and hit them with targeted offers) How to access the ‘cream of the crop’ – your most qualified prospects Why feedback from quizzes makes you more money in the long run This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
There’s so many great coaches who fail to market themselves. Chances are, you already have what it takes to be an expert in your field… But if you don’t have all the ingredients of a successful coaching business, then things can quickly fall apart. So here’s how you fix that. In this episode, I’ll walk you through 7 steps that will teach you: How to define your audience with AI tools like ChatGPT Why it’s better to be polarising than to be like every other cookie-cutter coach How to build a sales funnel that converts prospects into paying customers How to get a tribe that supports you (and helps you get more and more clients) This is a crash course for those of you who want a quick fix for your marketing. Check out these 7 steps and pick one you can immediately use NOW to create a high ticket coaching business! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
People are wired to win. That’s why the Challenge Funnel is so powerful… It taps into a primal desire to prove ourselves. By giving participants small wins each day, you make them believe that they can achieve great things with your solution. More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability. That’s why challenges are so effective for selling high ticket offers. This episode, I’ll show you how to build the perfect Challenge Funnel… You will learn: How to retarget your leads so they stay engaged with you Why an optional ‘premium experience’ gives you the best quality leads How to engineer a multi-day challenge that wins your participants’ trust How small wins lead to BIG outcomes (for you and the participants!) This funnel gets fantastic results if you do it right – so don’t miss out! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
One of the biggest obstacles in entrepreneurship is often yourself. Specifically, your inner voice. It’s the one that goes… “You’re gonna screw this up.” “You’re worthless.” “You will never amount to anything.” Now, what if you’re able to conquer that inner voice and gain the confidence you need to finally start that big project, found that company, sell that product, and close that deal with that client? You’d be a force to reckon with. In this interview, spiritual coach and vocal expert SaraSai Woods will teach you: How to be free from fears by reframing past traumas in life How to tune out negativity and empower yourself Why giving yourself a voice makes you a better leader and entrepreneur How finding your authentic self naturally attracts success in all areas of life Get in touch with her here: https://sarasaiwoods.com/breakthroughcall This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Need to set up a sales funnel ASAP, but got no time? Then the ‘On-Platform Funnel’ is for you! All you need is a working ad, a social media platform to run ads on, and a process for buttering up your leads and reaching out to them with an offer. Listen to today’s podcast to learn all about a funnel that’s: Quick and simple to set up – no Web pages needed! Gets you cheap leads (because of the way on-platform ads work…) Gives decent returns once you follow up on each lead If you’re low on time and resources, or just want to test out a new offer.. … Then the On-platform Funnel does an admirable job of getting you a ton of leads - when done the right way. . This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
There were plenty of times where Dorothy could’ve given up being an entrepreneur. Like when she tragically lost her first business and her friend to a fire… Or when she nearly lost everything to disaster and was only left with the clothes on her back… … and even during the dozens of times she and others doubted her capabilities. Yet here we are today, in the presence of one of the most successful entrepreneurs in the U.S. beauty industry, with over 40 years of experience. In this interview with Dorothy Andreas, you’ll learn: How to turn adversity into opportunity… (including COVID-19) Why caring for your community is great for your business health as well How to create demand for a market that doesn’t exist How she has created multiple successful businesses simply by wanting to serve others. You can link up with Dorothy at these pages: https://streamlinesuccess.com/ https://www.instagram.com/streamlinesuccess/ https://www.tiktok.com/@dorothyandreas Get her books on Amazon: Streamline Success - https://a.co/d/hVDWAIx Conflict Revelation - https://a.co/d/9JSWpBe Build A Million Dollar Beauty Business - https://a.co/d/hOPVn0k This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com Key points: 00:00 - Introduction and Background of Dorothy Andreas 02:23 - Challenges Faced and Loss of First Business 05:02 - Importance of Learning New Skills and Systems 07:21 - Overcoming Adversity and Starting a Day Spa 09:28 - Caring for the Community and Fundraising Event 11:29 - Expansion of Business and Opening Multiple Locations 13:18 - Becoming International President and Recognition in Industry 15:27 - Devastating Fire Incident and Loss of Everything 17:21 - Rebuilding and Finding Balance in Life 18:54 - Starting a Workshop and Transitioning into Coaching 23:20 - Attending Strategic Coach and Exploring New Opportunities 24:49 - Creating Technology for Printable Gift Certificates…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
VSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time. I remember running a VSL funnel for my publishing business back in 2009 And it worked tremendously to help me build a high 6-Figure business. If you are a coach or expert and want to get your own VSL funnel build. Then you don’t want to miss this podcast because we’re covering: How to VSLs build trust and authority which is the #1 ingredient for high ticket sales Why building empathy is important and how to do it How to create an offer that people will say yes to The ‘must have’ components in your VSL funnel We even use it ourselves for our own business – so we KNOW it works! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Imagine being so allergic to selling that people dub you the ‘Director of Sales Prevention’. But for Brian Kurtz, an OG marketer who’s worked with legends like Gene Schwartz, Dan Kennedy, Gary Bencivenga… … It’s actually one of the many secrets behind his WILDLY successful direct marketing career. He’s finally on the show, so today you’ll learn: The HUGE mistake many marketers make with their copy How to find a mentor (and make them want to guide you) Why selling shouldn’t be your priority if you want your business to last How marketing is different 40 years ago vs now, and what we can learn from the legends. … and other ways to take your business to the next level If you’re in it for the long haul, then Brian’s tips are pure gold. Overdeliver by Brian Kurtz: https://overdeliverbook.com/ Brian Kurtz’s Sunday Blog: https://www.briankurtz.net/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com Key Points: 00:00 Introduction and Welcome 01:10 Meet Brian Kurtz: Marketing Legend 01:40 Mentorship and Learning from the Best 03:22 The Importance of Audience in Marketing 17:13 Building a Business vs. One-Shot Promotions 27:44 Boardroom's Unique Approach to Expertise 32:14 Iconic Promotions and Villains in Copywriting 33:20 Transition to TV and Infomercial Success 35:31 The Make or Buy Decision in Business 43:44 The Importance of Physical Products in Marketing 47:21 Building and Scaling Mastermind Groups 59:21 Personal Development and Marketing Intertwined…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
What if you could turbocharge your Webinar funnel and get 50% or MORE ROI on your existing Webinar funnel? All without spending additional money on ads? Introducing the Webinar Funnel on Steroids - The Radical Webinar Funnel. A powerful high-ticket sales funnel that turns ordinary Webinar funnels into bankable dollars. In today’s episode, you’ll learn: How to improve the quality of your leads. The one video that your funnel needs to build trust. How to get sales from people who don’t show up for your Webinar. Our comprehensive strategy to market to your leads AFTER the event. If you currently do webinars this is a must watch episode. Watch the video to see the whole framework here https://youtu.be/6TxtuibbADg This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Roy was at his wit’s end after losing his business, going into debt, and falling into depression. Then he discovered something rich people use to get RICHER… Soon, he started teaching it to others too. Now, he’s got MILLIONAIRES asking for HIS advice on how to make important million-dollar decisions for their businesses. Today’s episode is all about Roy’s amazing comeback story - and how his spiritual coaching business went from zero to 7 FIGURES in record time. You’ll discover: Why great MESSAGING gets you clients - even if they’re skeptics How to BRAND yourself effectively as a coach in 2024 How Roy uses his past RESULTS to win clients over Why competition doesn’t matter - if you POSITION yourself right … and why NOW is the best time to join the spiritual coaching ‘gold rush’! Visit Roy Phay’s website here: https://www.royphay.com/ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Most of the time, people don’t buy your high ticket offers because: They haven’t spent enough time with you to know, like, or trust you They aren’t entirely convinced that your solution is for them The good news is I found a way to turn things around and convert cold prospects into high ticket clients… WITHOUT needing a MASSIVE marketing budget. (While helping you identify those who are ready to buy) I call it the ‘Boomerang Funnel’. To date, we’ve already helped 5 of our clients scale their businesses to 6 and 7 figures (some from start-up) with this one funnel. In today’s episode, I’ll answer these questions: How to change the minds of non-buyers How the boomerang funnel attracts high quality leads who are ready to buy. How to enjoy the ‘boomerang effect’ by getting prospects who are ready to buy at a later date. PS. This sales funnel is so good we’ve started using it for our own agency. The best part is we are also building our list (an asset) - which makes our business more valuable in the long term. Download the full funnel here: The Boomerang Funnel This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Are you tired of spending hours creating slide presentations for your Webinars, only to find they don’t actually get people to buy your high ticket offers? Look no further! We designed this template to help you save time and convert high-ticket clients. Here’s what you’ll learn: How to make your presentation VALUABLE to your clients Why QUALIFYING your audience saves your time (and money) How to add a story that RESONATES with the audience …and various ways to craft a high-converting webinar presentation Download the template here: Webinar presentation template.pptx Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Having sleepless nights just thinking of ways to effectively grow your business? In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales. You’ll learn: How to ATTRACT people with a lead magnet Why VSLs can help you build trust and authority How to engage with your email subscribers (and get them to remember you!) …and other practical ways to build your brand… while filling your bank accounts This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Watch this episode on How to Build a Winning VSL Funnel: Essential Strategies for High-Ticket Sales ! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Frustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well? Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money. In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns: Why cheaper cost per lead isn’t necessarily better (and can actually burn your time and money) How to zero in on people who actually want to buy your stuff How to write “winning messages” for your target audience Simple ad setting tweaks to get more Return on Ad Spend (ROAS) This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Ads are getting expensive to run, people aren’t showing up, and even when they do… …they flake out and don’t convert into sales. If these pains sound familiar to you, then you’re probably running webinars in 2024. In this episode, we’ll reveal the top ways you can save yourself from a few headaches - and get more people buying at your webinar. You’ll learn: How to add a “personal touch” that makes your reminders more effective An interesting mind-hack to make people feel more invested in your webinar (so that they actually show up!) Four techniques to get past high cost per leads for your ads How to “shift beliefs” so that people trust you and buy your offers This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
If you’re an internet marketer then you might know Dennis Yu. He’s kind of a big deal. After all, if you’ve spent over a BILLION dollars in ads… … for clients that include the likes of Nike, Red Bull, and the Golden State Warriors… … and was featured on New York Times, CNN, and various other outlets like he has… … all while being an ‘O.G.’ Yahoo! Engineer? Then your story is DEFINITELY something people would want to hear about. In this episode of Founders Go Naked, I’ll be stripping away the glitz and glamor… … and get right down to the saucy secrets behind Dennis’s success, including: How he went from Yahoo! Engineer to Digital Marketing Guru His formula for making money from all of his agencies - without much intervention Why “going local” might be your BEST bet at making your business successful Why marketers must avoid THIS mistake… or risk their entire business plan!His unique presentation formula to get 6-figure paydays with Webinars This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
My client was confused why his webinars weren’t bringing in the sales. Sometimes, it’s hard to tell the trees from the forest when you’re in the thick of it. Question is - are you making the same mistakes like this client of mine? Here’s the good news: I review his entire Webinar and provide him with action steps to improve it. Anyone doing webinars will probably benefit from it. This episode, you’ll learn: Why SIMPLICITY is king when it comes to presenting Webinars How to break through people’s walls and speak directly to their HEART Tips on making your presentation look more CREDIBLE …and other important lessons from reviewing this client’s webinar. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
1 #20 Webinars, VSLs, & Lead Magnets: 3 Awesome Sales Funnels to Kickstart Your Coaching Business 15:41
Struggling to generate leads or convert them into high-ticket sales? You might not be using the right sales funnel for your business. A good sales funnel can mean the difference between a sexy product… …and someone screaming into the void with zero buyers. In this episode, we’ll talk about the top three sales funnels of 2024 and: Why Webinars are a great way for coaches to attract clients How a Video Sales Letter converts casual viewers to paying customers The secret to building your mailing list and getting sales at the same time 🤫 How to optimize your landing page for maximum lead conversion …and more kickass sales funnel strategies to boost your coaching business’s profits. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Something that doesn’t get talked about enough is how often entrepreneurs or business owners give up - whether due to stress, burn out, or life getting in the way. When E-Comm expert Andrew Tan noticed how often his students destroyed their own progress just as they were about to succeed, he decided to switch things up. Today, 80% of his students own successful E-Comm businesses. Listen to today’s episode to find out: How the “lazy man’s way” of E-Commerce makes you money - while you just enjoy life! What kind of assets do the ‘real rich’ people spend their money on? (And how it makes them richer and richer) How to utilize your company’s heads, butts, hands and legs for greater teamwork. How to manage and HEAL emotional trauma throughout your entrepreneur journey This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Wondering whether or not Facebook or Meta ads are still cutting it these days for marketing your Webinars? The short answer? Yes. BUT you need the right strategy to get amazing leads that translate to sales. So in this episode, discover: How to leverage Meta’s INCREDIBLE targeting algorithms The right type of ads to produce in 2024 for your Webinar (or any business, really) How much you should actually SPEND on your Facebook/Meta ads How to avoid getting your ads BANNED by Meta If you want to get more bang for your buck on Facebook/Meta, start here! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
People used to LOVE Webinars during the pandemic, but now? Coaches are panicking because Webinar attendance rates are plummeting. Well, if you’re having problems getting people to attend your Webinar (and thus close your high-ticket offers), rest assured - Webinars aren’t dead in 2024. This episode, we’ll be talking about 5 radical strategies we can use to boost your Webinar attendance rates. You’ll learn about: The importance of TIMING when it comes to attracting eyeballs Using INCENTIVES to attract the right kind of audience How to REMIND your potential attendees (without pissing them off) Making your Webinar topic irresistible … and other ways to get those Webinar seats filled up. Listen in and start improving your show up rates today! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Ever wondered what separates the top coaches of the world from the ones who fail to taste success? Having worked with many big names in the coaching industry over the past decade, we’ve noticed a few similarities between those who’ve reached the peak… In this episode, let’s learn about the traits that helped these coaches achieve phenomenal growth and success in their careers! Here’s what you’ll learn in this episode: How HONESTY is the best policy when it comes to setting expectations for clients Why acting QUICKLY is key in whether or not a business survives Something ALL top coaches know when it comes to marketing How does building AUTHORITY help you also build SALES? This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
1 #15 4 Ways to Build an Awesome Sales Funnel: Make Your Webinars More Profitable with Effective Marketing Techniques 8:43
Are you spending more than you earn on your Webinars? You’re not alone. Marketing Webinars effectively is getting harder and harder each day. And the thing is the solution may not be better ads - Maybe all you need is a more effective Webinar Funnel structure. Discover how a high-converting webinar funnel can change the game for you in this podcast. Here’s what you’ll learn in this episode: How our Radical Webinar Framework gets you MORE PROFITS Why a winning Landing Page converts your leads into SALES How to qualify your leads to get the BEST results How to nurture your registrants to increase Webinar attendance rate If you’re looking for a secret weapon to supercharge your Webinar profits without having to overly contribute to Zuckerberg’s fancy Hawaiian home, then start here. ⚡ This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
Have you ever wondered how to get thousands of attendees to your webinars? For six-figure coaches who dread the thought of marketing, the leap to a seven-figure business seems daunting. But if you can master these five secrets, you’ll be scaling your high-ticket Webinars to the moon… Here’s what you’ll learn: How THIS system gets you low CPL (cost per lead) and fantastic returns in the long run How to keep clients HOOKED to your narrative The power of the Internet’s oldest communication platform The ONE thing that marketers tend to forget about their landing page… Why it’s important to haul ass when it comes to data analysis Play this episode now to transform your webinar strategy and start attracting hundreds, if not thousands, of signups with less effort! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
1 #13 Terence Tan: How Helping Others Fueled His Business Growth, Improved Marketing & Drove High Ticket Offers with Webinars 47:53
Could a simple change in mindset change your business trajectory? Ask Terence Tan. He is a digital entrepreneur, investor, and coach who shared the stage with the likes of Mary Buffett, Blair Singer, and Jay Abraham. In this interview he taught me that making money or being successful… … Happens when you start focusing on one other thing. And when someone like Terence Tan, with almost 20 years of experience in the coaching business says something… … It’s a good idea to listen up. Here’s what we discussed in this interview: Why money-oriented business owners actually REPEL people away Is it really a good idea to tell people about the SECRETS to your success? Why all founders need a MENTOR for their business The importance of providing VALUE to other people This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
1 #12 How to Create Kick-ass Videos that Drive High Ticket Offers for Webinars: 4 Steps to Replicate Our Video’s Marketing Success 9:17
What if your Webinar ads are still going strong after one whole year? Normally, we’d pull the life support on such an old and dusty ad within weeks… …to prevent people from getting bored looking at the same ads over and over again. But there ARE exceptions to the rule. For instance, when we designed this particular video ad for one of our clients, it became an INSTANT hit. More than a year later, it’s STILL getting one of the best CPL (Cost per Lead) and ROAS (Return on Ad Spend), which is insane. That’s why in this episode of ‘Founders Go Naked’, I’ll be talking about the 4 steps we took to create this golden goose of a video ad (it just keeps on giving!). You’ll learn how to craft an amazing video ad, specifically: How we “piggybacked” on a popular Netflix show about making money to BOOST ad performance (and no… it’s not Squid Games) How to make people CURIOUS enough to want to read or watch MORE Knowing when to REFRESH your ad and when to CHANGE This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
1 #11 How Ezekiel Chew went from Broke to Coaching Bank Traders: Of Passion, Organic Marketing, Failures, & International Acclaim 46:31
How did Ezekiel Chew go from 16-year-old amateur trader… …to being invited by BANKS and trading institutions to coach their team? And even getting nominated by Entrepreneur Magazine as a successful entrepreneur to follow. Initially, for Ezekiel, Founder of Asia Forex Mentor, he rode the momentum of a lucky break and earned his first pot of gold while still in his teens. But luck could only get you so far. In his 20s, he lost nearly a MILLION dollars after making an impulse buy. It nearly made him quit his trading career. Then, after five years of painstakingly building himself back up… He had ANOTHER loss - this time in the 7 figures. Let’s just say… to paraphrase from John Wick a little: The failures he had that day laid the foundation for who he is today. Ezekiel is now one of the top trading and investment mentors in Asia, and is accredited by both Investopedia and Benzinga.. He’s trained countless students, including actual BANKERS and traders… So you know he’s the Real Deal. In this interview with him, you’ll learn: Why humility is the FIRST step in a successful business What works being a trader, that also works being an entrepreneur How to look at retirement in a DIFFERENT way How to turn a failure into something that can HELP your business grow The importance of looking at “the bigger picture” This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
1 #10 How Our Client got a 6 Figure Payday for His Webinar: 5 Marketing Strategies to Amp Up the Sales for Your High Ticket Offers 9:34
Today, coaches have access to AI like ChatGPT that can produce hundreds of ad copies and headlines in SECONDS. Obviously, that’s going to be a great help when it comes to marketing your webinars. But is any of that AI-made content going to transform your coaching business into 7 or 8 figure success stories? The short answer is: no… because everyone is doing it. The long answer is: no… because you need something else too. And that something else was what helped one of our new clients go from 3x ROAS to a whopping 8x ROAS on the first webinar we helped him market! (And in the process, helping him get six figures in sales!) Today, I’m going to break down the 5 specific things we did to help our client achieve that. You’ll discover: What data to look at to differentiate between what’s working - and what’s trash How to create an EFFECTIVE sales funnel for your webinars How to turn your landing page from generic… to irresistibly SEXY to your clients Why it’s important to keep refreshing your ads How annoying (but ultimately helpful) my AI co-host, Doubting Debbie, can be This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
1 #9 From Waiter to World Stage: How John Chong Brought Global Icons to Asia – From Waiting Tables to Marketing High Ticket Offers by International Speakers 48:17
Did you know that many of the greatest speakers in the world are actually INTROVERTS? Yeah, that surprised me too. But when I found it out from John Chong, Co-founder of iSummit - I was in disbelief. They’ve worked with hundreds of speakers. And according to John, many of the more successful coaches actually tend to be quiet, listening more than they speak. The reason? They are always thinking, reflecting, and assessing how to bring value to everyone involved… Who am I to argue with John? He’s run events since 2009 and works with over 300 acclaimed speakers including Mark Cuban, John Lee, Idris Elba, and Patrick Stewart… …and even THE Richard Branson… …So he knows INTIMATELY about what separates the average guys from the super successful ones. In this interview with John Chong, you’ll learn: How he turned his life around - from waiting tables to top business leader How his business rose, fell during the pandemic, then soared again with a few key strategies The 3 things that separate the GREATEST coaches from the rest This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
1 #7 Terence Teoh’s Mission to Help Malaysians Master Stock Trading: How the Experts Do Their Marketing for High Ticket Offers 41:24
What’s the essence of an effective webinar? Do you need something that offers such incredible value to the audience that they remember it for years to come? Do you need to be a great salesman with an awesome sales pitch? Or do you need to be a transformational speaker who can inspire great change? Today, we’re having Terence Teoh, co-founder of Beyond Insights, answer this burning question. His company is one of Malaysia’s largest educators in the stock market trading and investment space. (They have over 6,200 students in its 15+ years of operations) In this interview, he’ll be spilling some of the secrets to achieve that! You’ll learn about: Why other gurus who promise “THE secret sauce” to success come and go while they have lasted for 15 years How high ticket coaches can benefit from webinars that zero in on clients’ needs How to have both a happy marriage and a successful business - when your spouse is your business partner! This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
1 #8 How to Make Your Webinar More Successful in 2024: Avoid These Common Marketing Mistakes & By Building Effective Sales Funnels! 8:28
Not too long ago, one of our clients had a ‘gut feeling’ about Webinar ads. Instead of relying on our system of testing and data collection, he insisted to run the video ads he had created without our input. As a result, he went from having 4x ROAS (Return on Ad Spend) at his previous webinar… to actually LOSING money on his next one! And that’s just one of the THREE common mistakes we’ll be talking about in this episode! 2024 has rolled in and with it, things are just a little bit different. So if you’re a high-ticket coach looking to avoid these costly mistakes and get up to speed on how to run a successful webinar in 2024, click that play button! In this episode, you’ll discover: Why data collection is important when it comes to boosting your ROAS A powerful two-step approach that can reduce cost per lead up to 40% Why awesome copywriting or video can’t help you if you’re missing this one thing This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
1 #5 Dato’ Michael’s Journey from Near Bankruptcy to Multi-Millionaire: How Smart Investments & Marketing Strategies Created a 9-figure Empire! 44:28
Most successful coaches pay a bit of lip service to their business failure - and many even try to conceal their failures. But Dato’ Michael Tan, award-winning Regional Investment Edupreneur, has no hesitation sharing his very turbulent life. Michael openly talks about how a financial crisis led to a crumbling business, millions of dollars lost or stolen, deep depression that brought him to the very brink… … And even landed him in jail. But for him, this failure and many others were the catalysts of change that let him learn, grow, and eventually, succeed. Today, he is the multi-millionaire owner of several businesses, tapping into property investment, agriculture, and education across multiple companies in Asia. In this interview, you’ll learn about: His inspiring story and what drives his success across MULTIPLE industries How to turn mistakes into rare opportunities for growth How a simple method allowed his workshops to get a 100% success rate from participating students This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
1 #6 How to Hook People to Your Webinar & Sell High Ticket Offers: Beating the Competition with Proven Marketing Techniques 10:23
With just one simple tweak to a hook, our ad managed to get over 10,000 Webinar sign-ups in 2 months. If you’ve ever wondered why your ads are not performing as well as they should, here’s why: Everyone seems to be copying each other’s ads. No matter what niche you’re operating in, your business is going to have a lot of competition when it comes to grabbing attention. If you are emulating the gurus with your ads… … Or simply asking ChatGPT to create the ad for you… … You’re gonna end up seeing your money turn into smoke. Your ad needs to stand out - and to do that, it’s important that you learn how to craft a good hook. And in this episode, we’ll be discussing 7 ways to help you achieve that. You’ll discover: How to take advantage of current trends to get more people hooked How generating controversy can be an EFFECTIVE technique How to make your idea, whether new or old, seem FRESH to your customers The way to craft hooks that suit your ads and reel people in This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
1 #1 Welcome to Founders Go Naked, the Podcast for Coaches Who Want to Scale Their Business with High Ticket Webinars, Radical Marketing Strategies, and Sales Funnels 7:59
What’s Founders Go Naked all about? And as a Business Founder, how will it profit you? No, it’s not an 18+ rated podcast. And no one is actually getting nude (sorry fellas!) But if you are a Founder, and especially if you have a coaching or ‘expert’ type business, you’ll love this show. In this episode we’re gonna set the stage for this podcast. WHAT it’s all about, WHO it’s for, WHY should you listen to it and WHEN new episodes will arrive. We’ll also explain why we started this podcast. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
1 #2 5 Ways to Bring Down the CPL for Your Webinar: Improve Your Sales Funnels Today & Close More High Ticket Offers! 11:59
We’re on a mission to make webinars sexy (and profitable) again. Let’s talk about what REALLY matters for a successful webinar: low cost per lead, high profits! Episode 2 cuts through all the marketing BS and tells you the 5 ways you can get more people signing up for your webinar - at a cheaper cost per lead. If you’re looking for a very sexy profit on your webinars, then start here. You will discover: The first and most important element of marketing that most people forget The simple way to differentiate yourself and make people remember you. The costly mistake people make when advertising on social media The one tip that could double your Webinar page’s sign up rate How to guarantee your video ad will work This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
1 #3 How Mikael Dia, Founder of Funnelytics, Stopped Chasing “Shiny Objects” & Made A Fortune with Marketing & Sales Funnels! 53:52
Mikael Dia, the CEO of Funnelytics has some pretty thought-provoking ideas in my interview with him in this episode. For instance, he believes that there is ONE thing all business owners struggle with… It’s called “chasing the thrill ”, or “shiny object syndrome” . You probably faced this yourself, especially if you’ve ever started a business with the dream of becoming a millionaire in your 20s. Let’s face it, the shiny object syndrome is one of the reasons why most entrepreneurs take so long to get rich and successful. This episode will help you overcome it and finally crack the code for building a successful business! You’ll also learn about: How to differentiate Shiny Object Syndrome with a real opportunity How Mikeal views business and what really matters in life How he balances fulfilling both personal and business goals in a meaningful way A revolutionary perspective for making your webinars irresistible to customers This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
F
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales
1 #4 How to Do Market Research for Your Webinars: 5 Effective Marketing Strategies for High Ticket Offers 10:45
Are you looking to cut down on your webinar’s advertising costs? After 10 years of trial and error, we’ve learned that the first step in running a successful webinar lies in good market research. In fact, using just 5 market research strategies, we help our clients go from barely breaking even on ad spend, to cutting up to 50-70% of their cost per lead. Yeah - it’s THAT impactful. I’d even go so far as to say it’s our #1 secret sauce to winning with ads. So if you’re interested in slashing down that webinar lead cost then this episode is for you. You’ll discover: What a Customer Avatar is, and why it’s important to develop one How easy and effective it is to do AI-assisted market research How to understand what your customer REALLY wants through their pain points and desires How to translate your research data into HIGHLY effective ads PS: While these tips are primarily for webinars, they apply to any business, really. This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars. Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com…
欢迎使用Player FM
Player FM正在网上搜索高质量的播客，以便您现在享受。它是最好的播客应用程序，适用于安卓、iPhone和网络。注册以跨设备同步订阅。
Daily Deals
Daily Deals
Daily Deals
Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
))
