#036 | AJ Coyne - How an Australian idea to support all creatures was backed by the United Nations

Agile Ideas

Join us as we talk to AJ Coyne, Chief Marketing Officer at The Lions Share Fund who shares how a simple innovative Australian idea went from start-up to being backed by the United Nations and Sir David Attenborough. AJ talks to us about founding partners in the private sector are working together with the United Nations to support all creatures globally. AJ Coyne is Chief Marketing Officer of the Lion’s Share. The Lion’s Share was established in June 2018 by the United Nations Development Programme (UNDP) with FINCH, Mars, Incorporated, Nielsen and BBDO as founding members. The fund tackles the crisis in biodiversity and climate by asking advertisers worldwide to donate 0.5 percent of their media spend for each advertisement that features an animal. Those funds are pooled and distributed to projects globally that have a significant impact on animal conservation, habitat loss, and the climate crisis. The Lion’s Share contributes to the Sustainable Development Goals, the UN’s universal call to action to end poverty and protect the planet. Prior to joining The Lion’s Share, AJ was General Manager at Clemenger BBDO and led the Mars business across all three of its segments; Petcare, Confectionary, and Food. During this time, he has helped turn the business around, delivering world-class work that has been recognized at major global creative and effectiveness award ceremonies. Prior to joining BBDO, AJ led the Xbox EMEA business and Pandora account globally at McCann and his work there helped in McCann becoming the most awarded agency at Cannes Lions. He started his career as an Ogilvy Fellow and his experience spans through FMCG, CPG, Music, Entertainment, Technology, Gaming, and Fashion.Sir David Attenborough introduces the initiative: https://www.youtube.com/watch?v=qnT8yDfrP5M For more information:https://thelionssharefund.com/https://www.instagram.com/lionssharefund/Enquiries: https://www.linkedin.com/in/coyneajThank you for listening to this podcast. We welcome any feedback. If you would like us to cover specific topics in the future, or be part of our podcast in future episodes, please let us know by going to www.agilemanagementoffice.com You can also find us on most social media channels by searching 'Agile Management Office'. Follow me on LinkedIn - go to Fatimah Abbouchi - https://www.linkedin.com/in/fatimahabbouchi/Thank you for listening, please share or rate this if you enjoyed it. #AgileIdeas