Managing and Motivating 47 Staff — with Angelo Cuzalina, MD, DDS (Ep. 254)

Beauty and the Biz

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Hello, and welcome to Beauty and the Biz where we'll talk about managing and motivating 47 staff. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general.

Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients are saying”. Also, I'm a consultant to plastic surgeons, to get them more patients and more profits.

Presenting today’s episode titled, “Managing and Motivating 47 Staff — with Angelo Cuzalina, MD, DDS”.

Obviously, running a successful aesthetic practice relies heavily on effective management since it greatly affects the overall success and productivity of the practice.

Moreover, you realize as a surgeon, you can’t grow on your own and you need the support of staff to keep things running smoothly by taking great care of your patients as well as each other.

Speficially, in this episode of Beauty and the Biz, I interviewed Dr. Angelo Cuzalina, MD, a cosmetic surgeon in private practice since 1998 in Tulsa, OK, who has figured out how to hire and motivate his team to help him reach his goals.

Furthermore, Dr. Cuzalina runs a very successful practice in a 16,000 square feet facility he bought and built out. Altogether, it includes a movie theater, 2 operating suites 5 surgeons work out of, and a staff of 47 who assist in surgery and run a popular med spa growing at 30% per year.

Notably, we talked about:

• Firstly, how he hires the right people for his practice and retains them, with ½ his staff being with him more than 10 years;
• Secondly, how he keeps them motivated to bring their best, using incentives strategically, such as implementing bonus and commission structures; and
• Thirdly, how role modeling the work ethic and behavior he wants to see from his team, works to get the most out of staff, and a lot more.

Overall, you’ll want to listen in if you continue to struggle with staff challenges.

Visit Dr. Cuzalina's website

Enjoy!

Catherine Maley, MBA

P.S. To get even more clarity on “How to Hire Rock Stars”, “How to Turn Staff Into Revenue Generators” and “Hold Staff Accountable”, check out The Cosmetic Practice Vault for the answers.

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Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

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