Behind The Pursuit: The Easy Button

Bourbon Pursuit

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Today's question comes from listener Richard C. Richard had a series of questions looming from the recent Bourbon Roundtable Live Q&A during Pursuit Palooza, and we thought they'd made for a great episode for Ryan while Kenny was out. Kenny & Ryan used to joke that they should have gone the "easy route" to a brand and just bottled MGP instead of doing their own thing. Now, MGP brands are truly everywhere, the bourbon market is undergoing a correction, and bottles are sitting on the shelf for longer.

We hit on:

• How do you feel looking back on your original decision to forge a different path? Did you feel you missed out on something by doing that?
• Do you feel you are better positioned now for the current market, and for the future, than if you had bottled MGP?
• Where do you think you'd be currently if you had gone with MGP instead of creating the Pursuit United brand as we know it?
• What would you do differently if you could do it all over again? What would you tell the 2018 versions of Kenny & Ryan?

and much more.

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