"The basic premise of the event is that hunters hunt rattlesnakes from the surrounding environment all across West Texas, and bring them into the roundup for the weekend. And during the roundup, these snakes are kept in a pit and then, one by one, beheaded and skinned in front of in front of audiences." - Elizabeth MeLampy Elizabeth MeLampy is a lawyer dedicated to animal rights and protection, and her passion for this work shines through in her latest book, Forget the Camel, the Madcap World of Animal Festivals and What They Say About Being Human . To research the book, Elizabeth traveled across the country, immersing herself in a wide range of animal festivals — from the Iditarod dog sled race to the rattlesnake roundup in Sweetwater, Texas. Elizabeth examines these festivals as revealing microcosms of our broader relationship with animals. Whether it's rattlesnake hunts, frog-jumping contests, ostrich races, or groundhog celebrations, these events reflect the ways humans use animals to express cultural identity, community pride, and historical traditions. Yet beneath the pageantry and excitement lies a deeper question: Is our fascination with these spectacles worth the toll it takes on the animals involved? With compassion and insight, Elizabeth invites readers to consider whether there’s a more ethical and empathetic way to honor our stories — one that respects both animals and the traditions they inspire. Please listen, share and read, Forget the Camel. It will be released on April 8th, 2025. https://apollopublishers.com/index.php/forget-the-camel/…
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#48 - Know Who You Are (Legacy Episode)
Manage episode 456162279 series 3625526
内容由Barbell Logic, Chris Reynolds, Matt Reynolds, and The Radcast Network提供。所有播客内容（包括剧集、图形和播客描述）均由 Barbell Logic, Chris Reynolds, Matt Reynolds, and The Radcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Know Who You Are
You don’t need to have a mission statement, business plan, or core values to begin coaching or even start a business. Get customers now.
As your business grows, you should sit down and knock these out. And there really is no better time to complete these then over the holiday season, when work tends to lesson and you look back on this past year and forward to the next year.
Spend a few days creating these. Once you have a draft, step away and think on them. You might show them to someone else you trust.
Below, we give some example that Barbell Logic has created. They may be a good starting point for you.
Know Who You Are
If you’re going to spend some time knowing and defining who you are this holiday season, the below may help you as starting point or reference point for comparison.
Barbell Logic is redefining traditional personal training by delivering a superior experience of professional coaching through your smartphone to anyone, anywhere, any time, and at a fraction of the cost of traditional personal training.
Our Mission
We are professional strength & nutrition coaches giving the world access to personal coaching, educational resources, and opportunities to help other improve their quality of live through strength.
Core Tenets
Tenets are the underlying principles and beliefs that make us who we are.
- Serve our clients & staff
- Grow our company
- Teach the community
- Steward our resources
Our Vision
We create connections for the world to experience a life improved by strength.
Core Values
Growth: As individuals and as a company, we believe in growth through setting goals, tracking progress, and demonstrating success.
Connection: Coaching is a window into people’s lives. We value authentic interactions and real relationships with everyone who trusts us enough to open it.
Consistency: Trust and consistency are the hart of our professionalism. Every interaction is an opportunity to build trust, and we hold ourselves accountable to the expectations we set.
Know who you are.
PS -
Coach Smarter, Earn More: https://bit.ly/3X4ixOX
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
108集单集
分享Manage episode 456162279 series 3625526
内容由Barbell Logic, Chris Reynolds, Matt Reynolds, and The Radcast Network提供。所有播客内容（包括剧集、图形和播客描述）均由 Barbell Logic, Chris Reynolds, Matt Reynolds, and The Radcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Know Who You Are
You don’t need to have a mission statement, business plan, or core values to begin coaching or even start a business. Get customers now.
As your business grows, you should sit down and knock these out. And there really is no better time to complete these then over the holiday season, when work tends to lesson and you look back on this past year and forward to the next year.
Spend a few days creating these. Once you have a draft, step away and think on them. You might show them to someone else you trust.
Below, we give some example that Barbell Logic has created. They may be a good starting point for you.
Know Who You Are
If you’re going to spend some time knowing and defining who you are this holiday season, the below may help you as starting point or reference point for comparison.
Barbell Logic is redefining traditional personal training by delivering a superior experience of professional coaching through your smartphone to anyone, anywhere, any time, and at a fraction of the cost of traditional personal training.
Our Mission
We are professional strength & nutrition coaches giving the world access to personal coaching, educational resources, and opportunities to help other improve their quality of live through strength.
Core Tenets
Tenets are the underlying principles and beliefs that make us who we are.
- Serve our clients & staff
- Grow our company
- Teach the community
- Steward our resources
Our Vision
We create connections for the world to experience a life improved by strength.
Core Values
Growth: As individuals and as a company, we believe in growth through setting goals, tracking progress, and demonstrating success.
Connection: Coaching is a window into people’s lives. We value authentic interactions and real relationships with everyone who trusts us enough to open it.
Consistency: Trust and consistency are the hart of our professionalism. Every interaction is an opportunity to build trust, and we hold ourselves accountable to the expectations we set.
Know who you are.
PS -
Coach Smarter, Earn More: https://bit.ly/3X4ixOX
Matt's Links
Website: https://ryanmattreynolds.com/
Instagram: https://www.instagram.com/reynoldsstrong/?hl=en
Chris's Links:
LinkedIn: https://www.linkedin.com/in/chrismreynolds/
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Hiring your first employee is one of the biggest decisions you’ll make as a business owner. In this episode of Build Your Business , Matt and Chris Reynolds explore everything you need to know before making that first hire—from financial readiness to ensuring a strong cultural fit. Are You Ready to Hire Your First Employee? Hiring too soon—or without the right systems in place—can do more harm than good. Matt and Chris explain: Why you should have 6 months of payroll saved How to identify tasks you should delegate The importance of onboarding systems and SOPs Why time commitment—not just financial readiness—matters Financial Readiness: Are You Prepared to Pay Your First Employee? Hiring involves more than just writing a paycheck. Understand the full cost: salary, taxes, benefits, admin expenses Model how hiring affects your financial forecasts Have a cushion for months when the hire isn’t yet generating ROI Avoid financial stress by staying prepared Hiring for Skills and Cultural Fit It’s not just what they do—it’s how they work with you. Hire for skills and shared values Be clear on the role and expected outcomes Weigh the pros and cons of hiring someone you already know Focus on long-term compatibility, especially in small teams #Entrepreneurship #HiringTips #BuildYourBusiness PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/…
Master advanced AI tools to drive business growth, automate workflows, and gain a competitive edge. This episode explores the AI landscape beyond ChatGPT, highlighting cutting-edge tools like Claude, Cursor, and others that entrepreneurs can use to enhance decision-making, streamline operations, and unlock new opportunities. The AI Landscape: A Primer for Business Owners Beyond ChatGPT, there’s an entire ecosystem of AI tools designed to enhance business efficiency and innovation. Featured AI tools: Claude – A versatile AI for managing complex projects and integrating knowledge. Cursor – A powerful coding assistant for developers and data analysts. Other AI solutions – Automating research, optimizing workflows, and more. Why it matters: AI-driven automation frees up time for strategic work. Smarter decision-making through data-driven insights. Increased efficiency in everyday business operations. Mastering AI for Business Growth: Implementation & Ethics Integrating AI effectively requires the right approach and ethical considerations. Practical steps for AI adoption: Prompting techniques to improve AI responses. Seamless AI integration into daily operations. Optimizing AI workflows to maximize efficiency. Ethical considerations: Addressing bias and fairness in AI-generated content. Safeguarding data privacy and security. Ensuring transparency and accountability in AI decision-making. The Future of AI for Business: What’s Next? AI is shaping the future of work—businesses that embrace it will thrive. Trends to watch: AI-driven automation and predictive analytics. Hyper-personalization in marketing and customer experiences. The evolving role of AI in shaping business strategy and leadership. PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/…
AI is revolutionizing the way entrepreneurs make decisions, solve complex problems, and streamline business operations. Whether you're looking to enhance productivity, gain deep insights, or automate critical processes, AI can be your most powerful tool. In this episode, we explore the best AI-driven strategies and tools that every entrepreneur should leverage to stay ahead in an increasingly competitive landscape. What You’ll Learn in This Episode: How AI can act as your personal decision-making assistant The best AI tools for analyzing data and troubleshooting business challenges How AI streamlines operations, automates workflows, and saves time Using AI for deep research to uncover insights faster How to build an AI-powered "brain trust" to expand your knowledge base The evolving role of AI in business and how to stay ahead of future trends AI as Your Entrepreneurial Decision Support System Entrepreneurs are constantly faced with tough decisions—hiring the right people, managing finances, responding to market changes, and more. AI can significantly improve the decision-making process by providing real-time data analysis, identifying trends, and offering predictive insights. AI as a problem-solving tool – Whether diagnosing an issue with your product, optimizing supply chains, or refining customer service strategies, AI can help identify solutions quickly. Financial decision-making – AI tools can analyze revenue, expenses, and industry trends to help entrepreneurs make informed financial choices. AI as a business mentor – Entrepreneurs can customize AI prompts to simulate conversations with experts in various industries, allowing them to receive specialized advice. Building a personal ‘AI Brain Trust’ – By leveraging different AI models for different needs, entrepreneurs can create a system of AI-driven advisors that provide insights across multiple business areas. Streamlining Operations & Conducting Deep Research with AI AI-driven automation is transforming how businesses handle repetitive tasks and access critical information. With the right AI tools, entrepreneurs can: Enhance customer service – AI-powered chatbots and virtual assistants can handle inquiries, freeing up time for high-value interactions. Conduct in-depth market research – AI can sift through massive amounts of data, providing insights into customer behavior, competitor strategies, and industry trends. Create structured knowledge bases – AI-powered tools like ChatGPT and Claude can synthesize information into easy-to-use guides, making knowledge more accessible. Increase productivity – From automating email responses to summarizing lengthy reports, AI reduces the time spent on manual tasks. Navigating the Future of Business with AI Tools The AI revolution is accelerating, and businesses that don’t adapt risk being left behind. In this episode, we discuss: How AI models are evolving and what that means for entrepreneurs The competitive advantage of early AI adoption – Businesses that implement AI today will gain efficiency and insights that lagging competitors may struggle to catch up with. Real-world AI applications – Tools like Operator (for CRM automation) and advanced AI research tools are already reshaping industries. How to integrate AI into your workflow seamlessly – Best practices for entrepreneurs who want to make AI a core part of their business strategy. AI is already changing the way businesses operate—don’t get left behind! Press play now and discover how to harness AI for smarter decision-making, deeper insights, and unstoppable business growth. PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/…
How AI is Transforming Work and Productivity AI is reshaping the business landscape, helping organizations work faster, smarter, and more efficiently. In this episode, we explore how AI-powered tools can streamline workflows, automate repetitive tasks, and free up valuable time for strategic growth. Whether you’re an entrepreneur, executive, or team leader, understanding how to implement AI in your business is critical for staying ahead in today’s competitive environment. What You’ll Learn in This Episode: The shift from manual processes to AI automation The most effective AI tools for task management, data analysis, and communication How AI helps identify bottlenecks and optimize workflows Preparing your workforce for collaborative AI integration The impact of AI on job roles and skill development How AI drives innovation and business success AI and the Future of Productivity The role of AI in business is growing rapidly. We break down: How AI eliminates inefficiencies and enhances decision-making The power of automation in improving accuracy and speed Key AI applications in marketing, operations, and customer service Why AI fosters continuous learning and business optimization Preparing for the AI-Powered Workforce As AI reshapes industries, businesses must evolve. This episode covers: How to equip employees with AI literacy and training The balance between human intelligence and AI-driven automation Why AI is a tool for augmentation, not replacement The evolving job roles and skills needed in an AI-driven economy AI as a Catalyst for Long-Term Business Success AI isn’t just about productivity—it’s a game-changer for innovation and growth. We’ll discuss: Creating an AI strategy aligned with long-term business goals How AI helps businesses anticipate market trends and customer behavior The importance of ethical AI adoption and responsible implementation Why adaptability and continuous learning are key to AI success AI is not the future—it’s the present. Businesses that adopt AI effectively will stay competitive, increase efficiency, and unlock new opportunities for growth. Press play now to learn how AI can transform the way you work. PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/…
Stop Guessing—Start Growing with a GAMEplan Too many businesses struggle with vague strategies and inconsistent execution. This episode introduces the GAMEplan—a simple but powerful framework to help you set clear goals, take meaningful actions, track key metrics, and execute with precision. The GAMEplan makes strategic planning practical and effective, helping entrepreneurs, business owners, and leaders cut through the noise and focus on real results. What You’ll Learn in This Episode: How the GAMEplan simplifies traditional goal-setting frameworks like OKRs The power of clear, focused goals that align with business success Strategies for tracking progress with the right metrics How to create a culture of accountability and flawless execution Applying the GAMEplan to marketing and sales for exponential growth Leveraging AI, content, and referrals to build your audience and convert leads Why continuous optimization is key to long-term business success Marketing & Sales: Aligning Strategy for Maximum Impact A strong GAMEplan is essential for growth—especially in marketing and sales. We’ll dive into how to: Define clear marketing goals, such as doubling reach, leads, and conversions Create high-quality content that builds trust and authority Leverage LinkedIn, YouTube, and other platforms to connect with your audience Optimize your sales pipeline to convert leads into loyal customers Use AI tools and referral programs to scale your efforts efficiently Long-Term Success: Execution & Optimization The GAMEplan isn’t a set-it-and-forget-it system—it’s a dynamic approach to business growth and optimization. We’ll discuss: How to analyze and refine your strategy based on real-time data Techniques for boosting customer retention and repeat business Aligning all departments under a unified, results-oriented GAMEplan No more spinning your wheels. It’s time to get clear, strategic, and results-driven in your business. Press play now to start building your GAMEplan for success. PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/…
Every business owner will encounter unpredictable challenges—from market downturns and PR issues to unexpected crises that test leadership and resilience. The key to navigating uncertainty is effective crisis management. In this episode, we explore the mindset, communication strategies, and decision-making skills necessary to lead a business through high-pressure situations. Learn how to stay composed, guide your team, and make critical decisions when the stakes are high. What You’ll Learn in This Episode: The Role of Leadership in Crisis: Why your response sets the tone for your entire business How to Stay Focused Under Pressure: Leading with confidence, cutting through distractions, and making strategic decisions Communication During Crisis: Keeping your team aligned, preventing misinformation, and building trust Managing Team Dynamics in High-Stress Situations: How to strengthen collaboration and empower employees to solve problems The Importance of Crisis Recovery: Conducting post-crisis evaluations, applying lessons learned, and reinforcing business resilience Crises don’t just test leadership—they reveal its strength. This episode provides the framework for turning challenges into opportunities and ensuring your business not only survives but thrives. If you find this episode valuable, leave a review and share it with other business owners who can benefit from these insights. PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/…
When business gives you lemons, make lemonade. This week, Matt was sick and Chris was dealing with a technical emergency. Matt and Chris are real-life business owners, and sometimes crises happen. We’ll be back with you next week with another long podcast, but we thank you for your listenership. We’re excited to grow this podcast into something great, even despite weeks like this. PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/…
Are you a business owner feeling overwhelmed by the daily chaos? Do you dream of scaling your business but feel stuck in the weeds? In this episode of Build Your Business, we dive deep into the power of systems and Standard Operating Procedures (SOPs) to transform your business from a chaotic mess to a well-oiled machine. From Chaos to Control - The Power of Systems in Business Even the simplest tasks deserve a documented process and how building these foundational systems can unlock unprecedented growth. Learn how trusting your team and strategically planning for the future are crucial for scaling. We also touch on the client lifecycle and the importance of customer experience. Building Your Business Foundation: SOPs, Teamwork, and Strategic Growth Learn practical steps to create effective SOPs, starting small. Understand why trusting your team and delegating are essential for your focus on strategic initiatives. Explore why documenting systems is crucial for scaling and efficiency. Discover why founders struggle to let go and the importance of setting a high quality bar. Learn about strategic planning for growth, including the CMO's role in acquisitions. Scaling for Success: Customer Experience, Feedback Loops, and Continuous Improvement Learn how to focus on customer experience through well-defined systems. Explore the importance of internal experience in product development and the power of feedback loops for continuous improvement. Discover why manual processes should precede automation. Understand why SOPs are living documents that evolve. Explore the role of technology in creating and managing SOPs. Learn how fostering ownership among employees builds accountability. Understand the CEO's evolving role as the company grows. PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/…
Conquer distractions, unlock focus, and discover the transformative power of deep work for business owners and entrepreneurs. Learn practical strategies to cultivate focus, eliminate distractions, and build effective routines for maximizing productivity and achieving sustainable success. This is a must-listen for anyone drowning in urgency, struggling to complete their to do lists and achieve their goals, and looking to unlock their full potential. Learn Deep Work Strategies for Business Success The Importance of Deep Work in Business Ownership: Discover why deep, focused work is essential for achieving significant results and outpacing the competition. Matt and Chris explain how prioritizing high-quality work over busywork can lead to exponential growth. Conquering Distractions: Learn actionable techniques to minimize interruptions and create an environment conducive to deep concentration. They discuss the myth of multitasking and emphasize the power of single-tasking for enhanced productivity. Building a Daily Routine for Productivity: Explore the crucial role of a structured daily routine in supporting deep work. Matt and Chris share tips for designing a schedule that optimizes your energy levels and maximizes your focus time. Time Management & Energy Management: Understand the connection between effective time management and energy management. Learn how to identify your peak performance times and schedule your most demanding tasks accordingly. The Power of Intentional Work: Discover the importance of approaching your work with intention. Learn how to prioritize tasks, avoid reactive work, and focus on activities that truly move the needle. Scheduled Thinking & Brain Dumps: Explore the benefits of incorporating scheduled thinking time into your routine. Matt and Chris discuss how brain dumps can clear mental clutter and facilitate smoother transitions between tasks. Deep Work vs. Reactive Work: Learn to differentiate between deep, focused work and reactive task management. Understand when to prioritize deep work and when to address urgent but less impactful tasks. Team Collaboration in High-Pressure Situations: Discover how deep work principles can be applied within a team setting, especially during high-pressure situations. Learn how to balance individual focus with collaborative efforts. The Value of Short Sprints of Intense Focus: Explore the power of short bursts of intense concentration (like the Pomodoro Technique) for achieving significant progress. Building Momentum Through Small Tasks: Learn how to leverage small wins to build momentum and maintain motivation. Continuous Improvement: Matt and Chris emphasize the importance of regularly reviewing and adjusting your work routines to ensure ongoing effectiveness. Apply These Deep Work Strategies for Business Success Today Start implementing these deep work strategies NOW. Identify one action you can complete today, and prioritize doing that today and every day going forward. Don’t forget some of the below ideas when you begin to implement: Time is your most valuable resource. Protect it by prioritizing deep work. Multitasking is a myth. Focus on one task at a time for optimal results. Deep work is essential for achieving outsized success in business. Identify your most impactful tasks and dedicate your deep work time to them. Scheduled thinking and brain dumps are powerful tools for enhancing productivity. Intentional work prevents reactive task management and keeps you focused on your goals. Good luck on implementing these deep work strategies for business success! PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/…
Time is your most precious resource. You can make more money and you can work harder, but you cannot make more time. We all have 24 hours in a day and we all have a finite amount of days to live (we will die). Make the most of your time, and learn how to leverage effort and money to open up as much time as possible in your life. Time Is Your Most Precious Resource: Can’t Create More You have three resources you can pull from: time, money, energy. You should work hard. This is a must as an entrepreneur. Do the work. If you are young or poor (and often they go together) you will have to spend more time doing things for yourself. As you grow older and more experienced, hopefully you have made more money. You need to buy back your time, using money to free up time. This means paying for others to take care of urgent, non-important tasks, both high skill or low skill. This helps you avoid drowning in urgency. Time is Your Most Precious Resource: MED for Maximum Impact You need to consider the likely impact on the business and likely investment of resources. Rate each on a scale of 1-5. If there are low resource, high impact actions you can take, these are no brainers. Do them. Now. High resource, low impact actions you should avoid. The harder choices are the high resource, high impact or low resource, low impact actions. Where many owners may not think clearly here is with sunken costs. Oftentimes, certain clients suck energy, time, and money out of your business but put little money into the business. Fire these people. Hire more clients like your best clients that take the lowest number of resources. Time is your most precious resource. Leverage it and other resources intelligently for the maximum impact on your business. #BusinessGrowth #CoachingTips #ClientSuccess PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/…
When Work is Your Passion, Work Feels Like Play You spend a lot of life at work. If you’re an entrepreneur, unless you plan to fail, you will spend more than most people at it. Don’t do something you hate. Don’t blindly do something you think you love. As you practice something, you tend to love it over time. You will not know unless you expose yourself to different things and pursue them with some real effort. What it Takes to Succeed: Be An Outlier Most businesses fail. If you do what everyone else is doing, you will get the same results. Working hard and intelligently at something over time will set you apart. Remember you’re not a technician as an owner. You need to understand your field, read, expose yourself to new ideas, think about where your business needs to go, and call up customers and prospects and learn about their pain points. When work is your passion, work feels like play. How to Make Work Fun Learn to love what you do. Engage deeply with problems and the pain points. See these as the primary things you were put on earth to solve. Become the world’s leading expert in something. Truly master something - become excellent in this thing. Pair things you already love with this, for example coffee, walking, traveling, etc. We often think work is worse than it is. It is not pleasurable every moment. But lean into the challenges and truly embrace the pursuit. When work is your passion, work feels like play. PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/…
Core values serve as guiding principles that help individuals and organizations make decisions aligned with their highest ideals. They are incredibly important, and should not be posted on the wall and forgotten, but known by all and followed by all. Core values must be reflected in the company culture, hiring process, and leadership. Why Core Values Matter: Core values define the highest ideals for yourself to act. They serve as guidelines for goals, actions, and other decisions. These will drive actions. They will provide a standard to guide hard decisions. Core values should align with who you are and what you believe in. Don’t create core values that you can’t live up to. These need to be reflected in your company culture. They cannot be posted on the wall but known by no one. You cannot ignore them. If someone is exposed to your business, will they say that your core values are reflected in their interaction with your company. How to Identify Your Core Values Even if you do not know your core values, you have them. Identify attributes that you find attractive or motivational (or, find features that bother you). You might also think about your legacy and how you want to be seen. If you have someone who can speak honestly to you, you could see how they see you now. You might think about things you regularly do or need to do and post them up quickly on a wall. Start to group these activities. You can begin to see values that you follow. Once identified, you should prioritize them. Once you have your core values identified and prioritized, you can begin to develop your GAMEplan, which will move you from where you or your company are now to where you want to go. PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/…
Be a person of action and officially start your business today with these easy steps: File articles of organization Obtain an EIN Open a business bank account Starting a Business: 3 Steps to Do Today Matt and Chris Reynolds discuss the essential steps to starting a business, emphasizing the importance of taking action and not just acquiring knowledge. They outline the three primary steps to officially start a business: Filing articles of organization Obtaining an EIN Opening a business bank account The conversation also covers the significance of choosing a business name, managing finances, and the tax advantages of being a business owner. The hosts encourage listeners to take immediate action and set goals for their business in the new year. Be a person of action, open your business today! PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/…
Starting a business feels risky, overwhelming, and downright scary—but it doesn’t have to be. In this episode of the *Build Your Business Podcast*, brothers Matt and Chris Reynolds draw on nearly 40 years of combined experience to reveal how they went from fear to freedom in their entrepreneurial journeys. Discover practical steps to balance your day job while building your dream business. Learn why "safe" jobs aren’t as secure as they seem, how to assess real risk, and the secret to setting yourself up for success—even before you quit your 9-to-5. Hear Matt’s story of turning a passion for lifting into a thriving gym business and Chris’s transition from a secure tech career to building software companies from scratch. Packed with personal stories, actionable advice, and inspiration, this episode is your roadmap to overcoming fear and taking control of your future. If you’ve ever wondered, “Is it worth it to start my own business?”—this episode will give you the confidence to make the leap. PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/…
You are responsible for the financial health of your business, so you must have a good handle on your business's finances. This includes understanding basic business metrics that matters, using leading indicators, and ensuring a profitable business. We walk you through mastering financial management for business owners. Have a Good Handle on Your Business's Finances You must understand, in real time, where money is going in and out of your business. You cannot delegate this to someone else (and early on, you cannot afford to have someone else manage this any way). What is your top line revenue? What is your net profit, gross profit, etc. Matt discusses these business metrics that mattered here . If you do not understand what is going on in your business financially, you will get surprised. The metrics you assess need to be leading indicators, not lagging indicators. For example, Matt used an accountant for Barbell Logic that would give the financial numbers for the previous month two weeks after the end of the month. This is too late to course correct. Mastering Financial Management for Business Owners: Profit First Matt and Chris love the approach outlined in the book Profit First , which helps you better understand your business's finance and helps you ensure your business creates profit. You organize the money in your account, either using a bank account that lets you create sub-accounts or using something like YNAB where you can assign purposes to the money. You must assign money to profit. Start with 1%. The point is it helps you build the habit of assigning money to profit. You need to increase this percentage over time. You can end up paying yourself the profit or strategically reinvesting it into the business. The other areas to assign money toward include: Revenue Payroll Operating Expenses Taxes (don't let this one surprise you) How to Get Your Business Lean A key action in mastering financial management for business owners is getting lean. You almost certainly want to increase your revenue, but this takes time, usually comes with cost, and takes time. The fastest way to get profitable, the MED way, is to cut costs, specifically in operating expenses (as opposed to cost of goods or payroll). You have to keep your business from burning cash and keep it there. Negotiate costs for subscriptions. Most of the time you can email a business that you plan to cancel something, and they will offer you a discount. If you have not been using a service, you also can often cancel it effectively some time in the past. Using 1099 contractors can help reduce costs as well. You have to master financial management of your business. It may be hard, but it is crucial and worth the time and effort. PS - Coach Smarter, Earn More: https://bit.ly/3X4ixOX Matt's Links Website: https://ryanmattreynolds.com/ Instagram: https://www.instagram.com/reynoldsstrong/?hl=en Chris's Links: LinkedIn: https://www.linkedin.com/in/chrismreynolds/…
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