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EP209. Medical-grade skincare: marketing hype vs. scientific reality

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Manage episode 413145261 series 2077318
内容由Formula Botanica提供。所有播客内容(包括剧集、图形和播客描述)均由 Formula Botanica 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Today, we are seeing a rise in so-called medical-grade skincare and liberal use of the word “clinical” to describe brands and formulations. In this episode, Formula Botanica CEO and podcast host Lorraine Dallmeier is joined by colleague School Education Manager Ana Green to delve into the controversial world of medical-grade skincare, and explore the intricacies of this term and its implications.

Ana sheds light on the marketing strategies behind the medical-grade term and unravels whether there’s substance behind the claims of cosmetic formulations penetrating deeper with higher levels of actives. Is medical grade just a marketing term to ensure brands do exclusive sales deals and attach luxury price tags to their products? Listen in for the big reveal on medical-grade cosmetics.

FREE FORMULATION RESOURCES

Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube

Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

  continue reading

255集单集

Artwork
icon分享
 
Manage episode 413145261 series 2077318
内容由Formula Botanica提供。所有播客内容(包括剧集、图形和播客描述)均由 Formula Botanica 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Today, we are seeing a rise in so-called medical-grade skincare and liberal use of the word “clinical” to describe brands and formulations. In this episode, Formula Botanica CEO and podcast host Lorraine Dallmeier is joined by colleague School Education Manager Ana Green to delve into the controversial world of medical-grade skincare, and explore the intricacies of this term and its implications.

Ana sheds light on the marketing strategies behind the medical-grade term and unravels whether there’s substance behind the claims of cosmetic formulations penetrating deeper with higher levels of actives. Is medical grade just a marketing term to ensure brands do exclusive sales deals and attach luxury price tags to their products? Listen in for the big reveal on medical-grade cosmetics.

FREE FORMULATION RESOURCES

Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube

Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

  continue reading

255集单集

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