Artwork

内容由Innovation For All and Sheana Ahlqvist提供。所有播客内容(包括剧集、图形和播客描述)均由 Innovation For All and Sheana Ahlqvist 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Player FM -播客应用
使用Player FM应用程序离线!

How McDonald's empowered black America (but it's complicated) with Dr. Marcia Chatelain

58:58
 
分享
 

Manage episode 322297768 series 2923153
内容由Innovation For All and Sheana Ahlqvist提供。所有播客内容(包括剧集、图形和播客描述)均由 Innovation For All and Sheana Ahlqvist 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode you will learn:

  • How the civil rights movement impacted the growth of McDonald’s in black America
  • How McDonald’s utilized black-centered marketing strategies to fuel advertisements
  • The pros and cons to working in a franchise
  • How the fast food industry was seen as a win for low-income communities initially
  • How black-run McDonald’s franchises pooled resources to benefit the community
  • The differences of how white and black America viewed McDonald’s and its impact on advertising
  • How racist systems use black entrepreneurship as a way to avoid addressing racism
  • COVID-19: Challenges to the food justice movement and what environmental racism is
  • Corona virus: What are the limits of the private sector?
  • Experience and complexities of black franchise owners
  • How to reframe historical storytelling to highlight the community rather than the business

Franchise is available now wherever books are sold.

Get shownotes for this and every episode at innovationforallcast.com or find us on Twitter @inforallpodcast.

  continue reading

68集单集

Artwork
icon分享
 
Manage episode 322297768 series 2923153
内容由Innovation For All and Sheana Ahlqvist提供。所有播客内容(包括剧集、图形和播客描述)均由 Innovation For All and Sheana Ahlqvist 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode you will learn:

  • How the civil rights movement impacted the growth of McDonald’s in black America
  • How McDonald’s utilized black-centered marketing strategies to fuel advertisements
  • The pros and cons to working in a franchise
  • How the fast food industry was seen as a win for low-income communities initially
  • How black-run McDonald’s franchises pooled resources to benefit the community
  • The differences of how white and black America viewed McDonald’s and its impact on advertising
  • How racist systems use black entrepreneurship as a way to avoid addressing racism
  • COVID-19: Challenges to the food justice movement and what environmental racism is
  • Corona virus: What are the limits of the private sector?
  • Experience and complexities of black franchise owners
  • How to reframe historical storytelling to highlight the community rather than the business

Franchise is available now wherever books are sold.

Get shownotes for this and every episode at innovationforallcast.com or find us on Twitter @inforallpodcast.

  continue reading

68集单集

所有剧集

×
 
Loading …

欢迎使用Player FM

Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。

 

快速参考指南