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内容由My Daily Business and Fiona Killackey提供。所有播客内容(包括剧集、图形和播客描述)均由 My Daily Business and Fiona Killackey 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Inspiring the world to reduce and reuse with Abigail Forsyth of KeepCup

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Manage episode 434309698 series 2881725
内容由My Daily Business and Fiona Killackey提供。所有播客内容(包括剧集、图形和播客描述)均由 My Daily Business and Fiona Killackey 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, Fiona chats with Abigail Forsyth, co-founder of KeepCup, about the journey from running cafes to creating an iconic sustainable brand. They also discuss aligning business practices with personal and brand values. Tune in!

You'll Learn How To:

  • Challenges in creating and marketing a new product in the pre-social media era.
  • The role of sustainability and education in KeepCup’s growth.
  • The impact of major events like the "War on Waste"
  • The importance of trade shows
  • Advice on dealing with setbacks and scaling a business.
  • The significance of aligning internal values with external messaging.
  • The evolution of consumer behaviour and the rise of customisation.
  • The initial challenges and successes of pitching KeepCup
  • Transitioning from a product business to sustainability advocacy.
  • The importance of maintaining authenticity and sincerity in branding.
  • The importance of value alignment in business decisions and brand loyalty.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

WOO HOO! Group Coaching is officially open for 2025! Apply now at mydailybusiness.com/groupcoaching

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

  continue reading

486集单集

Artwork
icon分享
 
Manage episode 434309698 series 2881725
内容由My Daily Business and Fiona Killackey提供。所有播客内容(包括剧集、图形和播客描述)均由 My Daily Business and Fiona Killackey 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode, Fiona chats with Abigail Forsyth, co-founder of KeepCup, about the journey from running cafes to creating an iconic sustainable brand. They also discuss aligning business practices with personal and brand values. Tune in!

You'll Learn How To:

  • Challenges in creating and marketing a new product in the pre-social media era.
  • The role of sustainability and education in KeepCup’s growth.
  • The impact of major events like the "War on Waste"
  • The importance of trade shows
  • Advice on dealing with setbacks and scaling a business.
  • The significance of aligning internal values with external messaging.
  • The evolution of consumer behaviour and the rise of customisation.
  • The initial challenges and successes of pitching KeepCup
  • Transitioning from a product business to sustainability advocacy.
  • The importance of maintaining authenticity and sincerity in branding.
  • The importance of value alignment in business decisions and brand loyalty.

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Group Coaching is now open! You can apply at mydailybusiness.com/groupcoaching

Connect and get in touch with My Daily Business

WOO HOO! Group Coaching is officially open for 2025! Apply now at mydailybusiness.com/groupcoaching

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.

Ever wanted to write your own book and build your brand authority or start your own podcast to connect with and grow your audience? Check out our How to Start a Podcast Course or How to Get Your Book Published Course at our courses page.

Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

  continue reading

486集单集

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