P510 - Category design shows the world the problem you are uniquely positioned to solve, with Naomi Allen, Co-Founder and CEO at Brightline


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The type of companies that Notion Capital invests in are redefining the rules of an entire industry. They become synonymous with a category which they solve uniquely well.

- Defining a category is about showing the world:
-- What problem you solve
-- How you are uniquely positioned to solve that problem and finally,
-- Building an ecosystem around you to help really launch a new category.
- The best founding teams spend time thinking about the problem they're solving, and then map out the "from tos".
- Category design is much more than marketing, it is fundamental for tech companies to dominate new markets.

Naomi Allen is the co-founder and CEO of Brightline, which is the world's first technology-enabled behavioural health home for children and families. She's an entrepreneur with 20 years of hands-on experience, developing high growth, health tech companies, as well as a former advisor to our friends at Play Bigger. She's also the mother of three children and ascribes to the philosophy of “radical flexibility”.
Read more: https://notion.vc/resources/category-design-shows-the-world-the-problem-you-are-uniquely-positioned-to-solve/