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P510 - Category design shows the world the problem you are uniquely positioned to solve, with Naomi Allen, Co-Founder and CEO at Brightline
Manage episode 282179001 series 129382
The type of companies that Notion Capital invests in are redefining the rules of an entire industry. They become synonymous with a category which they solve uniquely well.
Highlights:
- Defining a category is about showing the world:
-- What problem you solve
-- How you are uniquely positioned to solve that problem and finally,
-- Building an ecosystem around you to help really launch a new category.
- The best founding teams spend time thinking about the problem they're solving, and then map out the "from tos".
- Category design is much more than marketing, it is fundamental for tech companies to dominate new markets.
Naomi Allen is the co-founder and CEO of Brightline, which is the world's first technology-enabled behavioural health home for children and families. She's an entrepreneur with 20 years of hands-on experience, developing high growth, health tech companies, as well as a former advisor to our friends at Play Bigger. She's also the mother of three children and ascribes to the philosophy of “radical flexibility”.
Read more: https://notion.vc/resources/category-design-shows-the-world-the-problem-you-are-uniquely-positioned-to-solve/
116集单集
Manage episode 282179001 series 129382
The type of companies that Notion Capital invests in are redefining the rules of an entire industry. They become synonymous with a category which they solve uniquely well.
Highlights:
- Defining a category is about showing the world:
-- What problem you solve
-- How you are uniquely positioned to solve that problem and finally,
-- Building an ecosystem around you to help really launch a new category.
- The best founding teams spend time thinking about the problem they're solving, and then map out the "from tos".
- Category design is much more than marketing, it is fundamental for tech companies to dominate new markets.
Naomi Allen is the co-founder and CEO of Brightline, which is the world's first technology-enabled behavioural health home for children and families. She's an entrepreneur with 20 years of hands-on experience, developing high growth, health tech companies, as well as a former advisor to our friends at Play Bigger. She's also the mother of three children and ascribes to the philosophy of “radical flexibility”.
Read more: https://notion.vc/resources/category-design-shows-the-world-the-problem-you-are-uniquely-positioned-to-solve/
116集单集
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