#120—Matt Beane: Mastering the Learning Gap: Skill Building in an AI-Augmented World

Outthinkers

#MBA #Business #Outthinkers #Strategy #Leadership #Innovation #Growth #Chief Strategy Officer #Transformation

32:08

Did you know there’s an actual science to uncovering your hidden genius? It’s not about filling out a “dream job” worksheet—it’s about understanding how your brain is wired, identifying your natural aptitudes, and using them to thrive. This isn’t just a self-discovery exercise. It’s a game-changer for your career, your relationships, and how you show up in the world. Betsy Wills and Alex Ellison are redefining how we approach career discovery, proving that finding the right path isn’t just about landing a job—it’s about creating a life that aligns with who you actually are. ✅ Betsy Wills – Cofounder of YouScience, a groundbreaking psychometric assessment platform reshaping how we understand our talents. She’s also the Director of Marketing & Branding at Diversified Trust and a frequent lecturer at Vanderbilt University and NYU’s Stern School of Business. ✅ Alex Ellison – Founder of Throughline Guidance, a global college and career counseling practice. She’s a sought-after writer, speaker, and expert in college readiness and career development. ✅ Together, they co-authored Your Hidden Genius: The Science-Backed Strategy to Uncovering and Harnessing Your Innate Talents. Discovering your hidden genius isn’t just about career success—it’s about tapping into what makes you, you . Connect with Betsy & Alex: Website (Free Downloads): www.yourhiddengenius.com Book: https://www.harpercollins.com/products/your-hidden-genius-elizabeth-m-willsalexandra-ellison Related Podcast Episodes: How To Be You, But Better with Olga Khazan | 288 Finding Purpose Through Human Design with Emma Dunwoody | 228 195 / Finding (And Using) Your Voice with Amy Green Smith Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

大约1年之前 35:37

MP3•单集首页

Matt Beane, is an Assistant Professor in the Technology Management Program at the University of California, Santa Barbara. He has conducted extensive field research with robots and AI seeks to uncover systematic positive exceptions that we can use in the workforce. His award-winning research has been published in top management journals such as Administrative Science Quarterly and Harvard Business Review, and he has spoken on the TED stage. Curiously enough, 2012 he was also selected as a “Human-Robot Interaction Pioneer.”

Matt took a two-year hiatus from his PhD at MIT’s Sloan School of Management to help found and fund Humatics, a full-stack IoT startup. All this is testament to his passion for bridging what he calls the “master-apprentice gap.” In this discussion, we dive deep into topics from his book, The Skill Code: How to Save Human Ability in an Age of Intelligent Machines.
___________________________________________________________________

In this episode, Matt shares:

His concept of “the skill code,”— and the 3 Cs needed to ensure skills are able to transfer between humans
The setbacks organizations could face if they don’t address the widening gap that is preventing upcoming workers from gaining skills from more experience workers. Imagine what happens if – doctors, lawyers, engineers, chefs, and other apprenticeship-heavy professions are unable to build bench skills
What science and psychology teach us about how humans have traditionally learned and developed
The steps business leaders can take to ensure that this novice-expert gap remains manageable

_______________________________________________________________________________
Episode Timeline:
00:00—Highlight from today's episode
1:13—Introducing Matt+ the topic of today’s episode
3:18—If you really know me, you know that...
5:07—What's your definition of strategy?
05:50—Matt shares what lead him to the subject his research and latest book
11:20—Learning skills through a three-tiered approach: See one, do one, teach one
14:48— Defining skill vs knowledge
16:38—3 Cs: Challenge
21:35—3 Cs: Complexity
23:42—3 Cs: Connection
28:48—The impact of AI on capability building
31:41— Organizational strategy for skill preservation
34:12—How can people follow you and continue learning from you?
_______________________________________________________________________________________
Additional Resources:
Personal site: www.mattbeane.com
Link to book: The Skill Code: How to Save Human Ability in an Age of Intelligent Machines
LinkedIn: https://www.linkedin.com/in/mattbeane
Twitter: https://x.com/mattbeane

Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.
Follow us at outthinkernetworks.com/podcast

142集单集

#120—Matt Beane: Mastering the Learning Gap: Skill Building in an AI-Augmented World

Outthinkers

published 大约1年之前

MP3•单集首页

In this episode, Matt shares:

His concept of “the skill code,”— and the 3 Cs needed to ensure skills are able to transfer between humans
The setbacks organizations could face if they don’t address the widening gap that is preventing upcoming workers from gaining skills from more experience workers. Imagine what happens if – doctors, lawyers, engineers, chefs, and other apprenticeship-heavy professions are unable to build bench skills
What science and psychology teach us about how humans have traditionally learned and developed
The steps business leaders can take to ensure that this novice-expert gap remains manageable

142集单集

#MBA #Business #Outthinkers #Strategy #Leadership #Innovation #Growth #Chief Strategy Officer #Transformation

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1
#139—Faisal Hoque: AI as a Strategic Partner Alongside Humanity 30:31

13天之前30:31

30:31

Faisal Hoque is recognized as one of the world’s leading management thinkers and technologists. He is an award-winning entrepreneur and innovator, and a #1 Wall Street Journal bestselling author with close to thirty years of cross-industry success. Faisal is the founder of SHADOKA, NextChapter, along with a host of other companies, and serves as a transformation and innovation partner for CACI, an $8 billion company focused on U.S. national security. Along with his extensive successful career in technology and innovation, and with ten previous bestselling books under his belt, his newest book, Transcend: Unlocking Humanity in the Age of AI , dives into the philosophical and far-reaching implications of the evolution of AI alongside humanity. In this episode, we discuss: The metaphorical evolution of AI from being another technological tool to becoming a strategic partner—working alongside humankind as an extension to it Faisal’s complementary OPEN and CARE frameworks, which work in tandem to provide clear guidelines for how to both adopt and harness AI The pitfalls to watch out for, and risks we may encounter as AI becomes even more integrated into society than it is today—as well as how to mitigate these and approach the future with proper guardrails in place _______________________________________________________________________________ Episode Timeline: 00:00 —Highlight from today's episode 01:21 —Introducing Faisal + the topic of today’s episode 04:03 —If you really know me, you know that... 05:36 —What is your definition of strategy? 06:37 —Purpose as an authentic calling creating value 08:15 —Creating vs. discovering purpose 09:37 —The myth of top-down strategy 11:32 —On the book ' Transcend ' 15:26 —Evolving metaphors for AI 16:50 —Humanity's reaction to AI 20:04 —The OPEN/CARE framework 26:08 —Creating a human future 28:35 —How can people follow you and continue learning from you?__________________________________________________________________ Additional Resources: Personal website: faisalhoque.com LinkedIn: faisalhoque X: faisal_hoque Link to book: Transcend: Unlocking Humanity in the Age of AI Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening. Follow us at outthinkernetworks.com/podcast…

1
#138—JoAnn Garbin: Decoding Innovation at Microsoft and Beyond 39:50

27天之前39:50

39:50

JoAnn Garbin is a sustainability and technology innovator with a 25-year track record of leading teams “from nothing to something to scale,” creating numerous innovative products and profitable businesses. Her career predates the concept of climate change, and her long career in sustainability combined with her tenure at Microsoft as Director of Innovation in Microsoft’s cloud business, have given her ample insight, into how innovation can and should be a repeatable scalable process. In this episode, we discuss highlights from The Insider’s Guide to Innovation at Microsoft , a book co-written between Joann and Dean Carignan, who among his long and rich career has spent 20 years at Microsoft, guiding new businesses—including the early internet division, Xbox, and multiple AI efforts—through the critical growth phases to their first billion dollars in revenue. More than just insights and case studies into how Microsoft has woven innovation into the fabric of their ecosystem, Joann shares with us a proven framework to innovation. In this podcast, we discuss: How innovation cycles mirror nature’s adaptative processes—constantly regenerating from the ashes, much like companies must continually innovate to curtail disruption A breakdown of the four innovation patterns that each provide specific tools and strategies for effective innovation How innovation is—contrary to common belief—beyond technology, able to happen through business models, customer experience, and non-tech-oriented areas Some fascinating insider examples of how Microsoft learned critical lessons through successes and failures in various products lines—like the Xbox, Bing, and more _______________________________________________________________________________ Episode Timeline: 00:00 —Highlight from today's episode 01:28 —Introducing JoAnn+ the topic of today’s episode 03:35 —If you really know me, you know that... 05:12 —What is your definition of strategy? 07:01 —Why the book isn’t just about Microsoft 09:10 —The four patterns of innovation 10:31 —JoAnn's background in sustainability 13:01 —The meaning of regenerative sustainability? 13:50 —Is having a bold goal necessary for innovation 16:13 —Pattern I: Innovating every day means 17:52 —How to innovate every day in practice 20:35 —Pattern II: Innovating over the years 23:55 —Pattern III: Innovating with everyone 26:54 —An example of innovating with everyone 29:05 —Enabling boundary crossers to connect 32:04 —Pattern IV: Innovating beyond technology 33:38 —Going against conventional wisdom 36:22 —Defining BXT (business experience technology) 37:50 —How can people follow you and continue learning from you?__________________________________________________________________ Additional Resources: Personal website: www.joanngarbin.com LinkedIn: linkedin.com/in/joanngarbin Link to book: The Insider’s Guide to Innovation at Microsoft Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening. Follow us at outthinkernetworks.com/podcast…

1
#137—Peter Compo: The Emergent Approach to Strategy 44:05

5 weeks之前44:05

44:05

Peter Compo is the author of The Emergent Approach to Strategy: Adaptive Design & Execution. Unlike many strategists from universities and consulting firms, Compo builds his groundbreaking work first as a musician and a scientist (he holds a doctorate in Chemical Engineering), and then gained experience in the “corporate trenches” at DuPont. Hired as a research scientist, he held leadership positions in product, marketing, supply chain, and business management where he served as the Director of DuPont Ventures, focusing on new business ventures, and later as the Director of Corporate Integrated Business Planning, where he was responsible for overseeing the company's strategic planning processes. His varied background and passions inspired his unique perspective that business—particularly business strategy—often mirrors science and music, inspiring him to write The Emergent Approach. Peter’s mission is to create a new level of clarity on strategy by debunking the idea that strategy is cascading and top-down. Instead, his concept of “emergent” strategy proposes that strategic planning is agile, constantly transforming as new information and situations present themselves. In this podcast, we discuss: How strategy, similarly to evolution and scientific breakthroughs, isn’t just selecting what works, but rather a series of discarding what doesn’t work How execution isn't just about following a list and getting good results — but rather adhering to a strategy until new information proves the hypothesis or framework is wrong How leaders can help facilitate and guide strategic direction across teams and functions without putting too many constraints that hinder performance A preview of techniques and tools from his book that leaders can apply to jumpstart the emergent approach in defining your strategy _______________________________________________________________________________ Episode Timeline: 00:00 —Highlight from today's episode 01:23 —Introducing Peter + the topic of today’s episode 04:30 —If you really know me, you know that... 06:20 —What is your definition of strategy? 07:44 —Can two organizations with the same goals have different strategies? 08:51 —The meaning of "Emergent" 09:40 —How did your background in music and science lead you to strategy? 13:22 —Peter's musical background 14:25 —Strategy mirroring music: structure precedes improvisation 17:24 —Strategy is more than just goals and execution 18:26 —Trade-offs between departments require strategic guidance 23:05 —Strategy helps resolve conflicts between business functions 27:22 —Lessons from sports: the role of strategy in team coordination 31:32 —Strategic adaptation and innovation 33:37 —Entrepreneurs and scientists share an obsession with solving bottlenecks 35:34 —Strategy should focus on internalization 38:24 —Five disqualifiers to test if you really have a strategy 42:35 —How can people follow you and continue learning from you?__________________________________________________________________________ Additional Resources: Personal website: https://emergentapproach.com/ LinkedIn: www.linkedin.com/in/petercompo/ Link to bo ok: Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening. Follow us at outthinkernetworks.com/podcast…

1
#136—Antonio Nieto-Rodriguez: Preparing for the Project Economy Future 31:10

7 weeks之前31:10

31:10

Antonio Nieto-Rodriguez is author of Powered by Projects, Leading Organizations in the Transformation Age, the Harvard Business Review Project Management Handbook , the featured HBR article The Project Economy Has Arrived , as well as five other books. Antonio coined the concept "the Project Economy," on which his book is based. His research and global impact have been recognized and included in the top 50 most influential management thought leaders by Thinkers50. He is the fellow and Former Chairman of the Project Management Institute, currently VP of the APM Association, he is the creator of the Brightline Initiative , founder of Projects&Co , and co-founder of the Strategy Implementation Institute . Antonio is a prominent advocate of the idea that our business model paradigms are quickly changing—the future of work is the Project Economy, the idea that instead of companies based on hierarchy and operations, they will be dominated by project-driven teams and environments. This premise has a profound impact on every area of a business—and strategy, management and every department of each enterprise will need to adapt accordingly. In this episode we discuss: How digitalization and the acceleration of AI has compounded this quick change from a focus on operations and repetitive work to quick execution, project-driven teams How by 2030, 70% of work will be project-based work, fundamentally changing how businesses are structured and managed. How the era of hierarchal org structure hinders growth in this new era, as successful project execution depends on co-creation and stakeholder buy-in How the role of the PMO will change from being operations-driven to more strategic, and how you can best support these roles in the transition _______________________________________________________________________________ Episode Timeline: 00:00 —Highlight from today's episode 01:31 —Introducing Antonio + the topic of today’s episode 04:14 —If you really know me, you know that... 05:03 —What is your definition of strategy? 06:12 —The difference between strategy and execution 07:40 —Understanding the project economy 10:43 —The shift from operations to projects in organizations 12:18 —The cross-functional nature of projects 14:44 —The future of the PMO office 17:20 —Creating intensity in organizations 20:36 —Common mistakes leaders make in executing strategy 24:06 —Motivation for writing " Powered by projects " 26:36 —Key insights from Antonio’s leadership sessions 28:30 —How can people follow you and continue learning from you? ______________________________________________________________________________________ Additional Resources: Personal website: antonionietorodriguez.com LinkedIn: linkedin.com/in/antonionietorodriguez Link to bo ok: Powered by Projects Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening. Follow us at outthinkernetworks.com/podcast…

1
#135—Devin DeCiantis: The Enduring Power of Family Businesses 34:54

9 weeks之前34:54

34:54

Devin DeCiantis is the co-author, with Ivan Lansberg, of the 2024 book THE ENDURING ENTERPRISE: How Family Businesses Thrive in Turbulent Condition. He is a Managing Partner at Lansberg Gersick Advisors (LGA), an advisory and educational partner trusted by many of the world’s largest family enterprises. Devin’s work and focus is on the financial, organizational, and strategic aspects of this business structure—the family enterprise. Devin brings his background in corporate strategy, economic analysis and investment banking to his work with these family businesses, family offices and family foundations. Several unique attributes family businesses set them apart from the various corporate forms, public or private, corporations or LLCs or partnership. Many of these differences build a natural immunity and competitive advantage of sorts that traditional corporations struggle to build. In this episode, we discuss some the key findings in his book, including: What enduring lessons family businesses can teach regular corporations about planning for not just quarters, but quarter-centuries The unique advantages—and weaknesses—of family businesses, whose longevity often span decades, or even centuries The unique role family businesses play in economies, especially in markets like South Asia, East Asia, and Latin America The 7 stabilizing strategies that these businesses employ effectively, as they often are built amidst emerging and frontier economies where basic infrastructure and resources are often lacking _______________________________________________________________________________ Episode Timeline: 00:00 —Highlight from today's episode 01:31 —Introducing Devin + the topic of today’s episode 03:29 —If you really know me, you know that... 04:20 —What is your definition of strategy? 06:30 —Historical context of family owned businesses 08:55 —Examples of major family owned businesses 10:58 —What motivated Devin to study family businesses 13:08 —Family owned businesses in more volatile environments 16:06 —7 stabilizing strategies family owned businesses consistently deploy 17:51 —Differentiation strategy 20:31 —Resilience in family-owned enterprises 23:08 —Modularity as core driver of growth and stability 26:33 —How family owned businesses benefit from modularity 29:26 —How non-family-owned organizations can leverage modularity 31:24 —Strategic redundancy in family owned businesses 33:44 —How can people follow you and continue learning from you? _______________________________________________________________________________________ Additional Resources: LinkedIn: https://www.linkedin.com/in/devindeciantis Link to book: THE ENDURING ENTERPRISE Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening. Follow us at outthinkernetworks.com/podcast…

1
#134—Sandra Matz: The Intersection of Human Behavior and AIs Psychological Targeting 29:38

11 weeks之前29:38

29:38

Sandra Matz is the David W. Zalaznick Associate Professor of Business at Columbia Business School, in New York, where she also serves as the Director of the Center for Advanced Technology and Human Performance. As a computational social scientist with a background in psychology and computer science, Sandra studies human behavior and preferences using a combination of big data analytics and traditional experimental methods. Her research, and the topic of this podcast, uncovers the hidden relationships between our digital lives and our psychology with the goal of helping businesses and individuals make better and more ethical decisions. We dive into some fascinating insights from her January 2025 book, MINDMASTERS: The Data-Driven Science of Predicting and Changing Human Behavior , exploring the concept she coined of “psychological targeting,” a discipline that reveals how our digital footprints expose intimate aspects of our psychology and can be used to shape decisions—from what we buy to how we vote. In this podcast, we delve into this topic, discussing: How digital technologies and AI are giving us unprecedented abilities to understand and target specific people in specific states The profound implications, for better or worse, of this capability Some exciting—and concerning—examples of what this might look like, from diagnosing mental health to crafting highly-personalized automated marketing campaigns How this hyper-personalization and new AI has the potential to influence, change and even control our behaviors What companies can learn from Apple’s “Evil Steve” test in designing products and experiences to safeguard future ethical misuse of data A glimpse into what could be a solution to the ethical dilemma of the capabilities Sandra studies: federated learning—a new form of data modeling that protects the individual’s data while delivering high-quality insights _______________________________________________________________________________ Episode Timeline: 00:00 —Highlight from today's episode 01:26 —Introducing Sandra+ the topic of today’s episode 03:48 —If you really know me, you know that... 04:26 —What is your definition of strategy? 05:10 —The two steps of psychological targeting 06:05 —What has changed in how psychological targeting is implemented? 08:41 —How can we differentiate extroverts from introverts? 10:09 —The manners in which psychological targeting can be intrusive 10:55 —Replicating old-school communication online 12:30 —Dynamic personality states 15:52 —What are 'good' applications of psychological targeting? 18:19 —How organizations can ensure they use psychological targeting ethically 20:40 —Safe ways to collect data without compromising individual privacy 23:05 —Can psychological targeting influence internal company behavior? 25:42 —How companies can align themselves with diverse individual identities 26:48 —What skills and capabilities should organizations develop to adapt to AI-driven personalization? 26:26 —How can people follow you and continue learning from you? _______________________________________________________________________________________ Additional Resources: Personal website: sandramatz.com Link to book: Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening. Follow us at outthinkernetworks.com/podcast…

1
#133—Ethan Mollick: How AI Will Enhance—Not Replace—Our Work 26:22

13 weeks之前26:22

26:22

Ethan Mollick, is the Ralph J. Roberts Distinguished Faculty Scholar and Associate Professor at the Wharton School of the University of Pennsylvania, where he studies the effects of artificial intelligence on work, entrepreneurship, and education. His academic research has been published in leading journals, and his work on AI is widely applied, leading him to be named one of TIME Magazine ’s Most Influential People in Artificial Intelligence. Ethan also writes to a wider audience about AI, including in his book, Co-Intelligence , a New York Times bestseller. In addition to his research and teaching, Ethan is the Co-Director of the Generative AI Labs at Wharton, which build prototypes and conduct research to discover how AI can help humans thrive while mitigating risks. Prior to his time in academia, Ethan co-founded a startup company, and he advises numerous organizations. He received his PhD and MBA from MIT’s Sloan School of Management and his bachelor’s degree from Harvard University. In this episode, we discuss: What people get wrong when people think about how AI will shape the workforce. What he calls the 'Centaur versus Cyborg' approach—the misconception that work must be divided between humans and AI, rather than completed in unison. What preliminary studies, in the past few years between organizations like BCG, Harvard, and MIT, have to tell us about how AI powers human productivity and work itself. What history teaches us about adopting new technologies like AI to maintain a competitive edge. _______________________________________________________________________________ Episode Timeline: 00:00 —Highlight from today's episode 01:07 —Introducing Ethan+ the topic of today’s episode 03:04 —If you really know me, you know that... 03:24 —Ethan's background and journey into AI 04:53 —What is your definition of strategy? 06:20 —Common misconceptions about AI's impact on the workforce 07:46 —AI's capabilities compared to humans, particularly in creativity 10:03 —The best way to use AI for idea generation 10:37 —AI's role in the different stages of strategy development 13:12 —The BCG study on AI's impact on consulting work Bring Us Together 13:58 —The concept of Agentive AI 14:48 —Lessons from past general purpose technology adoptions 16:33 — The need for organizational redesign in the age of AI 19:18 —The impact of AI on profit distribution across industries 20:40 —AI's role in identifying market needs and finding solutions 22:38 —The importance of experimentation with AI 24:50 —Addressing the issue of AI's unexplainable solutions _______________________________________________________________________________________ Additional Resources: Link to book: Co-Intelligence Linkedin: linkedin.com/in/emollick Substack: @oneusefulthing X: emollick Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening. Follow us at outthinkernetworks.com/podcast…

1
#132—Andrew Hill: Decoding the FT and Schroders Best Business Book of the Year Award 36:06

15 weeks之前36:06

36:06

Andrew Hill, is senior business writer at the Financial Times and consulting editor, Financial Times Live. He is author of Ruskinland (2019), about the enduring influence of Victorian thinker John Ruskin and Leadership in the Headlines, a collection of Andrew’s his columns. We were quite lucky to be able to corral Andrew to have a conversation with us, and I'd be remiss not to preface this podcast by pointing out that rather than our typical format of diving into one author's ideas, framework and thinking around business trends, in this episode, we get a chance to glean insights multiple books and from his experiencing curating the best business books of the year for the Financial Times . In this episode, we journey through this year's FT and Schroders Business Book of the Year 2024, getting an "insider look" into the year’s roundup. We also get to explore how the best business book lists has evolved over the years and what this means for the present and future of business. Andrew’s long tenure made for an interesting conversation into more niche topics, leading even to what John Ruskin—a Victorian Polymath from the 1800s—would have thought of particular trends highlighted in this collection of books in the modern era. In this podcast, we discuss: Has the purpose of the coporation changed? Should we move beyond being purely profit-motivated? Whether the relentless pursuit of economic growth is sustainable or even desirable, given environmental and social constraints Could tribalism, which is often seen as divisive, be a force for collaboration and innovation and unity? How the increase in human longevity may require us to rethink life stages and adopt a 'multi-stage life' model, blending careers, education, and leisure throughout a lifetime Andrew's own journey at the Financial Times , and how the Best Business Books list was established and has evolved over time. _______________________________________________________________________________ Episode Timeline: 00:00 —Highlight from today's episode 01:26 —Introducing Andrew + the topic of today’s episode 03:45 —If you really know me, you know that... 05:31 —What is your definition of strategy? 06:52 —History and purpose of the FT Business Book of the Year Awards 08:16 — Criteria and process for selecting the books 11:36 — Comparing 2024 submissions with previous years and emerging trends 16:20 — Discussion of The Corporation in the Twenty-First Century 17:58 — Navigating the ESG debate and long-term thinking 21:41 —Discussion of Tribal: How the Cultural Instincts That Divide Us Can Help Bring Us Together 24:32 — Andrew Hill highlights Andrew Scott's insights into living and thriving in a longer lifespan 27:48 — Discussion of Growth: A Reckoning 31:02 — Connecting the themes and a reflection on John Ruskin's perspective _______________________________________________________________________________________ Additional Resources: Link to book: Ruskinland Linkedin: www.linkedin.com/in/andrewtghill X: https://x.com/andrewtghill Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening. Follow us at outthinkernetworks.com/podcast…

1
#131—Marcus Collins: Culture: The Hidden Force Shaping Behavior and Belonging 31:15

17 weeks之前31:15

31:15

Dr. Marcus Collins is an award-winning marketer and cultural translator, the former chief strategy officer at Wieden+Kennedy, New York, and a marketing professor at the Ross School of Business, University of Michigan. Marcus knows how to build an enthusiastic culture around brands and products and services. He ran digital strategy for the pop star Beyoncé, worked on iTunes + Nike sports music initiatives at Apple, including Beats by Dr. Dre. He is an inductee into the American Advertising Federation’s Advertising Hall of Achievement and a recipient of the Thinkers50 Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. His strategies and creative contributions have led to the launch and success of McDonald’s cultural resurgence, Google’s “Real Tone” technology, and the “Made In America” music festival. Marcus’ work centers squarely that linkage between brand and culture. In this podcast, we dive deep into highlights from his best-selling book, For The Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. We discuss: The impact of culture on consumption, and how businesses can leverage this to influence behaviors How people align behaviors with self-identity—making ideological alignment a key factor in brand adoption (think Apple, Nike) Some key tactics—such as targeting fringe groups to create network effects that impact behaviors organically—to reach more audiences The role that beliefs, artifacts, language, and behaviors play in shaping culture _______________________________________________________________________________ Episode Timeline: 00:00 —Highlight from today's episode 00:49 —Introducing Marcus + the topic of today’s episode 03:45 —What's the definition of culture? 05:00 —How and why do brands like Nike use culture as a tool for their customer base 08:23 —The three systems that define culture 12:58 —How organizations can successfully build internal cultural identity 16:31 —Creating an inclusive identity 20:11 —Leveraging network effects and cultural production 23:32 —Finding early adopters for cultural diffusion 25:05 —Brand loyalty vs. transactional relationships 27:35 —Building a cultural movement and avoiding the targeting trap 30:31 —How can people follow you and continue learning from you? _______________________________________________________________________________________ Additional Resources: Personal website: www.marctothec.com Link to book: For The Culture Linkedin: www.linkedin.com/in/marctothec X: marctothec Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening. Follow us at outthinkernetworks.com/podcast…

1
#130—JP Pawliw-Fry: Culture Under Pressure—The Last 8% 27:32

19 weeks之前27:32

27:32

JP Pawliw-Fry , is world-renowned keynote speaker and New York Times bestselling author, also coaches Navy Seals, professional athletes and their coaches on high performance. As the founder of IHHP and an expert in culture, leadership, and emotional intelligence, JP has helped some of the most successful Fortune 100 companies unlock their potential by fostering courageous, high-performing cultures. JPs research has led him to help organizations cultivate high-performing cultures by enabling employees to overcome fear and feel valued, have a voice, and feel safe to take risks and be courageous. Based on his insights from his book , Performing Under Pressure, we discuss the intersection of culture with individual psychology to create high-performing cultures. In this episode, JP shares: How pressure—and specifically cortisol—affects our perception, and why the idea that we work better under pressure...is a fallacy His theory of the 8% gap—how humans are programmed to perform well in 92% of cases, and then switch into “avoid or make a mess” mode when we get to the last 8% How you as a leader and organization can enable people operate in that 8% Why the right unit of measure of culture is not your organization or even your business unit, but your team (and the implications of this are for culture change) A interesting model for assessing culture _______________________________________________________________________________ Episode Timeline: 00:00 —Highlight from today's episode 00:58 —Introducing JP+ the topic of today’s episode 02:53 —If you really know me, you know that... 03:35 —Defining strategy and the role of culture 05:52 —Teaching as a catalyst for deeper learning and personal growth 08:12 —How team culture is forged: the role of pressure and cortisol 10:33 —Understanding the last 8 percent 14:34 —Bridging the gap between intent and action 17:46 —The 8 percent culture map 19:58 —Risk-taking and its connection to innovation and performance 22:30 —Debunking myths about pressure and performance 26:15 —How can people follow you and continue learning from you? _______________________________________________________________________________________ Additional Resources: Personal website: www.jppawliw-fry.com Link to book: Performing Under Pressure Linkedin: www.linkedin.com/in/jppawliwfry Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening. Follow us at outthinkernetworks.com/podcast…

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#129—Oscar Munoz: United's Strategic Revival Through Employee Empowerment 39:32

21 weeks之前39:32

39:32

Oscar Munoz , is the former CEO and Chairman of United Airlines. Oscar has led an accomplished career, spanning senior financial positions at Coca-Cola, Pepsico, AT&T, and US West. He also served as President and COO of North American rail-based transportation giant CSX Corp. He is also an independent trustee for Fidelity and a CNBC Contributor. A first-generation college graduate with degrees from the University of Southern California and Pepperdine, he was twice honored by Hispanic Business Magazine as one of its ‘100 Most Influential Hispanics’, honoring his journey as an immigrant who is the first person of Hispanic heritage to run a U.S. airline. In this conversation, we get to glean Oscar’s incredible insights from his Wall Street Journal best-selling memoir, Turnaround Time: Uniting an Airline and its Employees in the Friendly Skies. Having joined United, he had quite a task ahead of him, uniting the very fragmented workforce the airline faced at the time. At the core of this immense turnaround was Oscar’s steadfast belief, that employees are as important as customers and shareholders in ensuring a business succeeds. In this podcast we discuss: His journey throughout his career that brought him to United, and the insightful takeaways on leadership he gleaned along the way His human-first approach in taking over the reins, which put each and every employee at the core of United transformation The Core4 policy that emphasizes each employee operate by the four pillars of safe, caring, dependable and efficient, emphasizing the human part of customer service over business objectives _______________________________________________________________________________ Episode Timeline: 00:00 —Highlight from today's episode 01:14 —Introducing Oscar+ the topic of today’s episode 04:45 —If you really know me, you know that... 05:52 — How Oscar's core values were shaped 07:32 —What is your definition of strategy 13:11 —Oscar gives insights into how he became CEO of United 19:22 — Oscar steps into the CEO role 24:12 — Economic factors shaping airline strategy 26:58 —The Core4 policy as a strategy for growth 35:12 — Bottom-up leadership: building a company from the employee level 38:10 —How can people follow you and continue learning from you? _______________________________________________________________________________________ Additional Resources: Personal website: oscar-munoz.com Link to book: Turnaround Time Linkedin: linkedin.com/in/oscarmunozua Instagram: www.instagram.com/oscarmunoz Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening. Follow us at outthinkernetworks.com/podcast…

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#128—David Edelman: Personalization as Competitive Advantage in the Age of AI 31:36

23 weeks之前31:36

31:36

David Edelman is a Harvard Business School Fellow and Executive Advisor at BCG. David spent over 30 years as a chief marketing officer at Aetna/CVS, as well as building consultancy businesses in digital and marketing transformation while with McKinsey, Digitas, and BCG. He now teaches marketing at Harvard Business School and serves as an advisor to top executives in startups, private equity, and larger enterprises. In this discussion, we dive into David’s book, Personalized: Customer Strategy in the Age of AI, coauthored with Mark Abraham, which helps executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the value personalization creates. In this episode, he shares: How personalization has radically shifted in the past decades to create unique value for customers, going beyond just marketing. How data and AI play a pivotal role in this shift, governed by ecosystems where companies collaborate to deliver solutions rather than just products The five promises businesses should focus on to seize the personalization advantage: empower me, know me, reach me, show me, and delight me How to measure your solutions’ effectiveness with a custom Personalization index tool _______________________________________________________________________________ Episode Timeline: 00:00 —Highlight from today's episode 1:00 —Introducing David+ the topic of today’s episode 3:20 —If you really know me, you know that... 4:25 —What is your definition of strategy 05:05 —The true meaning of personalization 06:55 —A surprising experience in personalization 10:04 —Technological advances enabling personalization 13:10 —Ecosystem-based personalized solutions 17:40 —The five promises of personalization 21:25 —Starting with empowerment before data collection 23:34 —The sequential implementation of personalization 26:41 —Measuring personalization effectiveness with a personalization index 30:06 —How can people follow you and continue learning from you? _______________________________________________________________________________________ Additional Resources: Personal website: www.edelmanadvisoryservices.com Link to book: Personalized: Customer Strategy in the Age of AI Linkedin: www.linkedin.com/in/daveedelman Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening. Follow us at outthinkernetworks.com/podcast…

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#127—Rebecca Homkes: Mastering Change—The Survive, Reset, Thrive Framework 30:31

25 weeks之前30:31

30:31

Rebecca Homkes , is a high-growth strategy expert and CEO and executive advisor. She is a Lecturer at London Business School, Faculty at Duke Corporate Executive Education, Advisor and Faculty at the Boston Consulting Group focused on AI and Digital Transformation and a former fellow at the London School of Economics Centre for Economic Performance. A global keynote speaker and recognized thought leader, she is also the global Faculty Director of the Active Learning Program with the Young Presidents Organization (YPO), leads several fintech accelerators, and serves on the boards of many high-growth companies. Rebecca's multifaceted roles give us a uniquely wide and deep perspective on how companies grow. Her work challenges us to realize that the mechanical, linear paradigm of strategy making that has dominated the field for the last 60-odd years cannot deliver sustained growth in volatility of today’s rapidly-changing world. She shares an alternative approach in her 2024 book Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times. In this conversation, we dive into some of her powerful techniques around arming your company with the right mindset for the right time, and building a company that can learn and adapt through change. In this podcast, Rebecca shares: An insightful and concise overview of her "survive, reset, thrive" framework Why we should think of growth is loop not a line How to embed continuous learning loops in which you test, gaining insights, implement and share, and the iterating for improvement What uncertainty represents a great time to grow—and how to seize this opportunity _______________________________________________________________________________ Episode Timeline: 00:00 —Highlight from today's episode 1:06 —Introducing Rebecca + the topic of today’s episode 3:23 —If you really know me, you know that... 4:32 —What is your definition of strategy 05:10 —The "survive, reset, thrive" framework 8:30 —The learning loop vs. linear thinking 10:20 —Parrel paths: strategy and executing 12:59 — Beliefs and critical assumptions in strategy 17:28 —Addressing AI uncertainty in strategy 19:23 —Balancing waiting and acting in strategy 20:48 —Identify your learning loops 22:51 —Learning velocity as a growth differentiator 24:41 —The dynamics of survive, reset, and thrive modes 28:05 —The three elements of thriving organizations 29:15 —How can people follow you and continue learning from you? _______________________________________________________________________________________ Additional Resources: Personal website: www.rebeccahomkes.com Link to book: Survive, Reset, Thrive Linkedin: www.linkedin.com/in/rebecca-homkes/ Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening. Follow us at outthinkernetworks.com/podcast…

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#126—William Duggan: Navigating the Corporate Labyrinth—A Guide for Internal Innovators 28:25

27 weeks之前28:25

28:25

William Duggan is lecturer of strategy and innovation at Columbia Business School, and the author of four books on innovation: Strategic Intuition: The Creative Spark in Human Achievement (2007); Creative Strategy: A Guide for Innovation (2012); and The Seventh Sense: How Flashes of Insight Change Your Life (2015), and his most recent work: Corporate Innovator: A Guide Through the Labyrinth, published in 2024. In his book, Bill covers employee-driven innovation. Bill dives deep into a dilemma he found resurfacing time and again in his research from interviews he conducted: the seemingly never-ending maze that corporate employees face in trying to bring their ideas to reality. Here we cover insights from his into how employees can navigate “the corporate labyrinth,” and how employers can lower the obstacles they (usually unwittingly) put in the path of would-be internal innovators. In this podcast, he shares: An explanation in neurological—yet easy to understand terms—of the way in which our minds come up with new ideas The way in which organizations often create endless obstacles to people innovating within their roles—hence his apt metaphor of the labyrinth Practical techniques for how individuals can navigate and overcome these obstacles to successfully navigate this corporate labyrinth _______________________________________________________________________________ Episode Timeline: 00:00 —Highlight from today's episode 1:20 —Introducing Bill + the topic of today’s episode 3:37 —If you really know me, you know that... 4:26 —Defining strategy 04:54 —Motivation that lead to writing Corporate Innovator 07:17 —Research approach for Corporate Innovator 9:36— The corporate labyrinth 11:55 —Where innovative ideas come from 13:38 —Techniques for generating more ideas 15:24 —The idea hierarchy obstacle 18:08 —Tunnel vision and the core business 20:15 —The Ally Maze: managing up, across, and down 22:41 —Tyranny of the team 24:29 —Mind games 24:41 —Effective language for discussing new ideas with your team 24:38 —Handling "bad" ideas constructively 27:10 —How can people follow you and continue learning from you? _______________________________________________________________________________________ Additional Resources: Faculty page: https://business.columbia.edu/faculty/people/william-duggan Link to book: Corporate Innovator: A Guide Through the Labyrinth Thank you to our guest. Thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening. Follow us at outthinkernetworks.com/podcast…

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#125—Frederik Pferdt: Cultivating a Future-Ready Mindset 33:06

29 weeks之前33:06