Unlocking creative flow and affirmation cards with singer-songwriter Alanna Deutrom

The Lipstick Gang

Alanna Deutrom is a singer-songwriter, music coach, podcast host and entrepreneur based in Melbourne, Australia. After songwriting and journaling for many years, in 2020 she embarked on a new creative project born out of lockdown called Grounded Minds, a collection of original-illustration affirmation cards.
A strong believer in practicing gratitude and setting intentions, she one day decided to read through her journals and began to pick out affirmations and mantras she found particularly inspiring. Armed with a black permanent marker, she began to illustrate single-line drawings to go along with these affirmations and Grounded Minds was born.
Alanna joins the podcast to chat about tapping into this creative flow and the whole creation process from idea to pen to product. On a mission to spread love, joy and positivity, Alanna believes that everyone can be creative in their own way and finding ways to unlock that individually will help us all unlock so much joy. The aim for Grounded Minds is to help people unlock their own potential, help spark some creativity or provide moments of self-reflection and validation that what you're feeling is normal and that you're not alone. The COVID pandemic has brought so much uncertainty to our lives and Alanna believes making time for these grounding moments is super important.
An all-around creative, Alanna not only runs Grounded Minds but also owns a music coaching business called Coach Music Academy, teaching students of all ages how to sing and how to use their voice. She also hosts the Coach Music Podcast, interviewing musicians and singers about their experiences and personal stories.
Injecting fun and confidence into everything that she does, Alanna has had quite the life so far, starting her music career in her early teenage years after writing a song for Delta Goodrem at the age of 12. Her music career took her across the globe, spending time in London and Nashville, but Alanna also talks very openly about the negative impact this had on her self-image and body image at such a young age. Drawing on her own experiences, she now coaches young artists how to not only physically prepare but emotionally and mentally prepare for a career in the entertainment industry.
You can find out more about Grounded Minds and Alanna on @groundedminds and @coachmusicacademy.
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